Brandwave

Plugable vs Satechi:Which is more popular?

In October 2026, Satechi had more branded searches than Plugable among USB hub brands worldwide. Satechi had about 40,500 branded searches, while Plugable had 9,000. Satechi made up 53.4% of all USB hub brand searches we track, and Plugable accounted for 11.9%. When we asked ChatGPT and Google AI Overviews about USB hub brands, Plugable and Satechi each appeared in two of the five answers. Plugable was mentioned before Satechi in two out of three answers that named either.

Among USB hub brands worldwide in October 2026

Who do people search for more?

Satechi, about 5 searches for every 1 for Plugable

Satechi 40.5K searchesPlugable 9K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Plugable in 2 of 5Satechi in 2 of 5

Who does AI recommend more?

Plugable, named ahead of Satechi in 2 of 3 answers

Plugable first in 2Satechi first in 1

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Top USB hub brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Plugable and Satechi were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Plugable was listed before Satechi in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Anker1st
  2. UGREEN2nd
  3. Plugable3rd
  4. Belkin4th
  5. Satechi5th
  6. Sabrent–
  7. AmazonBasics–
  8. Cable Matters–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Anker5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • UGREEN3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Satechi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Plugable2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Belkin1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sabrent0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AmazonBasics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cable Matters0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about USB hub brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Plugable or Satechi more popular in search?

This chart shows how often people search Google for Plugable and Satechi by name. Each line represents a brand's share of searches for all eight USB hub brands we track, month by month, from English-language searches worldwide.

Plugable and Satechi among USB hub brands worldwide, by month

Share of searches by month for Satechi, Plugable. The figures are in the table below the chart.

View monthly share of searches table
MonthSatechiPlugableSabrentUGREENAnkerAmazonBasicsBelkinCable Matters
Nov 202557.6%11.9%11.5%7.7%6.3%3.4%1.5%0.14%
Dec 202554.5%12.1%13.3%7.3%7.3%4%1.4%0.15%
Jan 202653.4%11.9%13.1%7.1%8.7%3.9%1.7%0.17%
Feb 202651.6%11.5%12.6%8.4%10.3%3.7%1.7%0.19%
Mar 202653%11.8%10.6%7.1%12.9%3.1%1.4%0.16%
Apr 202649.9%12.6%10%8.1%12.2%3.6%3.6%0.11%
May 202654.1%12%10.8%8.8%8.8%3.9%1.3%0.17%
Jun 202648.2%14.8%14.4%9.6%7.9%3.5%1.5%0.19%
Jul 202660.3%11%9.9%8%6.6%2.9%1.2%0.17%
Aug 202657.2%10.4%11.4%9.4%7.6%2.8%1.2%0.13%
Sep 202658.4%10.6%9.6%9.6%7.8%2.8%1.2%0.09%
Oct 202653.4%11.9%10.7%10.7%8.7%3.2%1.3%0.15%

How has branded search for Plugable and Satechi changed worldwide over the last 12 months?

3 findings
  • Satechi was ahead of Plugable in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Plugable’s share of searches among USB hub brands worldwide held steady at 11.9%, and its estimated monthly branded searches moved from 10.2K to 9K.
  • Across the 12 months ending October 2026, Satechi’s share of searches among USB hub brands worldwide moved from 57.6% to 53.4%, and its estimated monthly branded searches moved from 49.5K to 40.5K.

How did search popularity change for USB hub brands worldwide in October 2026?

2 changes
  1. In October 2026, Plugable gained share of searches among USB hub brands worldwide, from 10.6% to 11.9%.

  2. In October 2026, Satechi lost share of searches among USB hub brands worldwide, from 58.4% to 53.4%.

How are Plugable’s and Satechi’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Plugable’s and Satechi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Plugable

2 branded search terms

  • plugable
  • plugable docking station

Satechi

1 branded search term

  • satechi

How the Brand Demand Index is measured

Other head-to-heads among USB hub brands

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