Brandwave

Cable Matters vs Plugable:Which is more popular?

In October 2026, Plugable had more branded searches than Cable Matters among USB hub brands worldwide. Plugable had about 9,000 branded searches, while Cable Matters had 110. Plugable made up 11.9% of all USB hub brand searches we track, and Cable Matters accounted for 0.15%. When we asked ChatGPT and Google AI Overviews about USB hub brands, Plugable appeared in two of the five answers and Cable Matters in none.

Among USB hub brands worldwide in October 2026

Who do people search for more?

Plugable, about 82 searches for every 1 for Cable Matters

Plugable 9K searchesCable Matters 110 searches

Who does AI mention more?

Plugable, mentioned in 2 of 5 answers, Cable Matters in 0

Plugable in 2 of 5Cable Matters in 0 of 5

Who does AI recommend more?

Plugable, the only one of the two named

Plugable first in 2Cable Matters never named

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Top USB hub brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Plugable was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Cable Matters did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Anker1st
  2. UGREEN2nd
  3. Plugable3rd
  4. Belkin4th
  5. Satechi5th
  6. Sabrent–
  7. AmazonBasics–
  8. Cable Matters–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Anker5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • UGREEN3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Satechi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Plugable2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Belkin1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sabrent0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AmazonBasics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cable Matters0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about USB hub brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Cable Matters or Plugable more popular in search?

This chart shows how often people search Google for Cable Matters and Plugable by name. Each line represents a brand's share of searches for all eight USB hub brands we track, month by month, from English-language searches worldwide.

Cable Matters and Plugable among USB hub brands worldwide, by month

Share of searches by month for Plugable, Cable Matters. The figures are in the table below the chart.

View monthly share of searches table
MonthSatechiPlugableSabrentUGREENAnkerAmazonBasicsBelkinCable Matters
Nov 202557.6%11.9%11.5%7.7%6.3%3.4%1.5%0.14%
Dec 202554.5%12.1%13.3%7.3%7.3%4%1.4%0.15%
Jan 202653.4%11.9%13.1%7.1%8.7%3.9%1.7%0.17%
Feb 202651.6%11.5%12.6%8.4%10.3%3.7%1.7%0.19%
Mar 202653%11.8%10.6%7.1%12.9%3.1%1.4%0.16%
Apr 202649.9%12.6%10%8.1%12.2%3.6%3.6%0.11%
May 202654.1%12%10.8%8.8%8.8%3.9%1.3%0.17%
Jun 202648.2%14.8%14.4%9.6%7.9%3.5%1.5%0.19%
Jul 202660.3%11%9.9%8%6.6%2.9%1.2%0.17%
Aug 202657.2%10.4%11.4%9.4%7.6%2.8%1.2%0.13%
Sep 202658.4%10.6%9.6%9.6%7.8%2.8%1.2%0.09%
Oct 202653.4%11.9%10.7%10.7%8.7%3.2%1.3%0.15%

Cable Matters sells other things too, so only its searches that name this product count here, like “cable matters usb hub”.

How has branded search for Cable Matters and Plugable changed worldwide over the last 12 months?

3 findings
  • Plugable was ahead of Cable Matters in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Cable Matters’ share of searches among USB hub brands worldwide moved from 0.14% to 0.15%, and its estimated monthly branded searches moved from 120 to 110.
  • Across the 12 months ending October 2026, Plugable’s share of searches among USB hub brands worldwide held steady at 11.9%, and its estimated monthly branded searches moved from 10.2K to 9K.

How did search popularity change for USB hub brands worldwide in October 2026?

1 change

  1. In October 2026, Plugable gained share of searches among USB hub brands worldwide, from 10.6% to 11.9%.

How are Cable Matters’ and Plugable’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Cable Matters’ and Plugable’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cable Matters

2 branded search terms

  • cable matters usb c hub
  • cable matters usb hub

Plugable

2 branded search terms

  • plugable
  • plugable docking station

How the Brand Demand Index is measured

Other head-to-heads among USB hub brands

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