Brandwave

Cable Matters vs Satechi:Which is more popular?

In October 2026, Satechi had more branded searches than Cable Matters among USB hub brands worldwide. Satechi had about 40,500 branded searches, while Cable Matters had 110. Satechi made up 53.4% of all USB hub brand searches we track, and Cable Matters accounted for 0.15%. When we asked ChatGPT and Google AI Overviews about USB hub brands, Satechi appeared in two of the five answers and Cable Matters in none.

Among USB hub brands worldwide in October 2026

Who do people search for more?

Satechi, about 368 searches for every 1 for Cable Matters

Satechi 40.5K searchesCable Matters 110 searches

Who does AI mention more?

Satechi, mentioned in 2 of 5 answers, Cable Matters in 0

Satechi in 2 of 5Cable Matters in 0 of 5

Who does AI recommend more?

Satechi, the only one of the two named

Satechi first in 2Cable Matters never named

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Top USB hub brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Satechi was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Cable Matters did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Anker1st
  2. UGREEN2nd
  3. Plugable3rd
  4. Belkin4th
  5. Satechi5th
  6. Sabrent–
  7. AmazonBasics–
  8. Cable Matters–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Anker5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • UGREEN3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Satechi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Plugable2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Belkin1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sabrent0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AmazonBasics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cable Matters0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about USB hub brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Cable Matters or Satechi more popular in search?

This chart shows how often people search Google for Cable Matters and Satechi by name. Each line represents a brand's share of searches for all eight USB hub brands we track, month by month, from English-language searches worldwide.

Cable Matters and Satechi among USB hub brands worldwide, by month

Share of searches by month for Satechi, Cable Matters. The figures are in the table below the chart.

View monthly share of searches table
MonthSatechiPlugableSabrentUGREENAnkerAmazonBasicsBelkinCable Matters
Nov 202557.6%11.9%11.5%7.7%6.3%3.4%1.5%0.14%
Dec 202554.5%12.1%13.3%7.3%7.3%4%1.4%0.15%
Jan 202653.4%11.9%13.1%7.1%8.7%3.9%1.7%0.17%
Feb 202651.6%11.5%12.6%8.4%10.3%3.7%1.7%0.19%
Mar 202653%11.8%10.6%7.1%12.9%3.1%1.4%0.16%
Apr 202649.9%12.6%10%8.1%12.2%3.6%3.6%0.11%
May 202654.1%12%10.8%8.8%8.8%3.9%1.3%0.17%
Jun 202648.2%14.8%14.4%9.6%7.9%3.5%1.5%0.19%
Jul 202660.3%11%9.9%8%6.6%2.9%1.2%0.17%
Aug 202657.2%10.4%11.4%9.4%7.6%2.8%1.2%0.13%
Sep 202658.4%10.6%9.6%9.6%7.8%2.8%1.2%0.09%
Oct 202653.4%11.9%10.7%10.7%8.7%3.2%1.3%0.15%

Cable Matters sells other things too, so only its searches that name this product count here, like “cable matters usb hub”.

How has branded search for Cable Matters and Satechi changed worldwide over the last 12 months?

3 findings
  • Satechi was ahead of Cable Matters in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Cable Matters’ share of searches among USB hub brands worldwide moved from 0.14% to 0.15%, and its estimated monthly branded searches moved from 120 to 110.
  • Across the 12 months ending October 2026, Satechi’s share of searches among USB hub brands worldwide moved from 57.6% to 53.4%, and its estimated monthly branded searches moved from 49.5K to 40.5K.

How did search popularity change for USB hub brands worldwide in October 2026?

1 change

  1. In October 2026, Satechi lost share of searches among USB hub brands worldwide, from 58.4% to 53.4%.

How are Cable Matters’ and Satechi’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Cable Matters’ and Satechi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cable Matters

2 branded search terms

  • cable matters usb c hub
  • cable matters usb hub

Satechi

1 branded search term

  • satechi

How the Brand Demand Index is measured

Other head-to-heads among USB hub brands

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