Brandwave

Case-Mate vs Spigen:Which is more popular by branded search?

In August 2026, Spigen had more branded searches than Case-Mate among phone case brands worldwide. Spigen was estimated to have 301K branded searches compared to Case-Mate’s 90.5K, and held a 23.6% Share of Search versus Case-Mate’s 7.1%. These are worldwide searches for English-language branded terms.

Share of Search among phone case brands worldwide in August 2026Which is more popular in search, Case-Mate or Spigen?
Case-Mate7.1%90.5K searches
vs
Spigen23.6%301K searches

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Which is more popular in search, Case-Mate or Spigen?

Compare the phone case brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Case-Mate and Spigen among phone case brands worldwide, by month

Share of Search by month for Spigen, Case-Mate. The figures are in the table below the chart.

View monthly share of search table
MonthQuad LockOtterBoxSpigenUAGCase-Mate
Oct 202524.6%30.1%30.1%11%4.1%
Nov 202534.5%28.2%23.1%10.4%3.8%
Dec 202526.6%32.6%26.6%9.8%4.4%
Jan 202624.4%29.9%29.9%11%4.9%
Feb 202627.7%27.7%27.7%12.4%4.6%
Mar 202632.3%26.4%26.4%9.7%5.3%
Apr 202636.4%24.4%24.4%8.9%6%
May 202638.1%25.5%20.8%9.3%6.3%
Jun 202638.1%25.5%20.8%9.3%6.3%
Jul 202635.9%24%24%8.8%7.2%
Aug 202635.2%23.6%23.6%10.6%7.1%
Sep 2026—————

How has the Case-Mate and Spigen comparison changed over the last 12 months?

  • Spigen was ahead of Case-Mate in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Case-Mate’s estimated Share of Search among phone case brands worldwide moved from 4.1% to 7.1%, and its estimated monthly branded searches moved from 60.5K to 90.5K.
  • Across the 11 months ending August 2026, Spigen’s estimated Share of Search among phone case brands worldwide moved from 30.1% to 23.6%, and its estimated monthly branded searches moved from 450K to 301K.

How did search popularity change for phone case brands worldwide in August 2026?

  1. Estimated monthly branded searches for Case-Mate worldwide rose 49.6% over 11 measured months, from 60.5K to 90.5K in August 2026.

  2. Estimated monthly branded searches for Spigen worldwide fell 33.1% over 11 measured months, from 450K to 301K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Case-Mate’s and Spigen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Case-Mate

1 branded search term

  • case mate

Spigen

1 branded search term

  • spigen

How the Brand Demand Index is measured

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