Brandwave

dbrand vs Spigen:Which is more popular?

In September 2026, dbrand and Spigen were level in searches among phone case brands worldwide, with an estimated 450K branded searches each, at 10% of the total each. When we asked ChatGPT and Google AI Overviews about phone case brands, Spigen appeared in all five answers and dbrand in two. Spigen was mentioned before dbrand in every answer.

Among phone case brands worldwide in September 2026

Who do people search for more?

dbrand and Spigen are searched for about as often as each other.

dbrand 450K searchesSpigen 450K searches

Who does AI mention more?

Spigen, mentioned in every answer we collected

Spigen in 5 of 5dbrand in 2 of 5

Who does AI recommend more?

Spigen, named ahead of dbrand in every answer

Spigen first in 5dbrand never first

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Top phone case brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Spigen appeared in all five answers. dbrand was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Spigen was listed before dbrand in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OtterBox1st
  2. Spigen2nd
  3. Mous3rd
  4. CASETiFY4th
  5. UAG5th
  6. dbrand6th
  7. Quad Lock–
  8. Case-Mate–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Spigen5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • OtterBox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CASETiFY3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mous3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UAG3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • dbrand2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Quad Lock0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Case-Mate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about phone case brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is dbrand or Spigen more popular in search?

This chart shows how often people search Google for dbrand and Spigen by name. Each line represents a brand's share of searches for all eight phone case brands we track, month by month, from English-language searches worldwide.

dbrand and Spigen among phone case brands worldwide, by month

Share of searches by month for dbrand, Spigen. The figures are in the table below the chart.

View monthly share of searches table
MonthCASETiFYdbrandQuad LockSpigenOtterBoxMousUAGCase-Mate
Oct 202549.9%8.2%8.2%10%14.5%3.7%4%1.3%
Nov 202554.4%6%10.9%7.3%13.8%2.8%3.6%1.2%
Dec 202552.3%7%8.6%8.6%15.2%3.3%3.5%1.4%
Jan 202650.8%6.8%8.3%10.2%14.8%3.3%4.2%1.7%
Feb 202648.3%7.9%9.7%9.7%15%3.1%4.7%1.6%
Mar 202642.9%8.6%12.9%10.5%15.3%3.4%4.3%2.1%
Apr 202641.4%8.3%15.3%10.2%14.8%3.4%4.1%2.5%
May 202648.2%6.5%14.5%7.9%14%2.7%3.9%2.4%
Jun 202641.8%8.4%15.4%8.4%16%3.3%4.1%2.5%
Jul 202645.9%7.5%13.8%9.2%14.3%2.9%3.7%2.8%
Aug 202645.5%7.5%13.7%9.1%13.2%3.8%4.5%2.7%
Sep 202649.6%10%10%10%9.5%4.6%4%2.4%

How has the dbrand and Spigen comparison changed over the last 12 months?

3 findings
  • dbrand was ahead of Spigen in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, dbrand’s share of searches among phone case brands worldwide moved from 8.2% to 10%, and its estimated monthly branded searches moved from 368K to 450K.
  • Across the 12 months ending September 2026, Spigen’s share of searches among phone case brands worldwide held steady at 10%, and its estimated monthly branded searches held steady at 450K.

How did search popularity change for phone case brands worldwide in September 2026?

2 changes
  1. In September 2026, dbrand overtook Quad Lock and 2 others to rank 2nd among phone case brands worldwide, with 10% of the searches.

  2. In September 2026, Spigen gained share of searches among phone case brands worldwide, from 9.1% to 10%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using dbrand’s and Spigen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

dbrand

1 branded search term

  • dbrand

Spigen

1 branded search term

  • spigen

How the Brand Demand Index is measured

Other head-to-heads among phone case brands

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