CASETiFY vs OtterBox:Which is more popular?
In September 2026, CASETiFY had more branded searches than OtterBox among phone case brands worldwide. CASETiFY had about 2.2 million branded searches, while OtterBox had 429,000. CASETiFY made up 49.6% of all phone case brand searches we track, and OtterBox accounted for 9.5%. When we asked ChatGPT and Google AI Overviews about phone case brands, OtterBox appeared in all five answers and CASETiFY in three. OtterBox was mentioned before CASETiFY in every answer.
Who do people search for more?
CASETiFY, about 5 searches for every 1 for OtterBox
Who does AI mention more?
OtterBox, mentioned in every answer we collected
Who does AI recommend more?
OtterBox, named ahead of CASETiFY in every answer
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Top phone case brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, OtterBox appeared in all five answers. CASETiFY was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. OtterBox was listed before CASETiFY in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Spigen5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- OtterBox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- CASETiFY3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mous3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
UAG3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
dbrand2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Quad Lock0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Case-Mate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about phone case brands
5 answers
Asked ChatGPT
“Which phone case brand should I buy?”
Asked ChatGPT
“What are the best phone case brands?”
Asked ChatGPT
“What's the best phone case brand for everyday protection?”
Searched Google, AI Overview
“phone case brands”
Searched Google, AI Overview
“best phone case”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is CASETiFY or OtterBox more popular in search?
This chart shows how often people search Google for CASETiFY and OtterBox by name. Each line represents a brand's share of searches for all eight phone case brands we track, month by month, from English-language searches worldwide.
Share of searches by month for CASETiFY, OtterBox. The figures are in the table below the chart.
View monthly share of searches table
| Month | CASETiFY | dbrand | Quad Lock | Spigen | OtterBox | Mous | UAG | Case-Mate |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.9% | 8.2% | 8.2% | 10% | 14.5% | 3.7% | 4% | 1.3% |
| Nov 2025 | 54.4% | 6% | 10.9% | 7.3% | 13.8% | 2.8% | 3.6% | 1.2% |
| Dec 2025 | 52.3% | 7% | 8.6% | 8.6% | 15.2% | 3.3% | 3.5% | 1.4% |
| Jan 2026 | 50.8% | 6.8% | 8.3% | 10.2% | 14.8% | 3.3% | 4.2% | 1.7% |
| Feb 2026 | 48.3% | 7.9% | 9.7% | 9.7% | 15% | 3.1% | 4.7% | 1.6% |
| Mar 2026 | 42.9% | 8.6% | 12.9% | 10.5% | 15.3% | 3.4% | 4.3% | 2.1% |
| Apr 2026 | 41.4% | 8.3% | 15.3% | 10.2% | 14.8% | 3.4% | 4.1% | 2.5% |
| May 2026 | 48.2% | 6.5% | 14.5% | 7.9% | 14% | 2.7% | 3.9% | 2.4% |
| Jun 2026 | 41.8% | 8.4% | 15.4% | 8.4% | 16% | 3.3% | 4.1% | 2.5% |
| Jul 2026 | 45.9% | 7.5% | 13.8% | 9.2% | 14.3% | 2.9% | 3.7% | 2.8% |
| Aug 2026 | 45.5% | 7.5% | 13.7% | 9.1% | 13.2% | 3.8% | 4.5% | 2.7% |
| Sep 2026 | 49.6% | 10% | 10% | 10% | 9.5% | 4.6% | 4% | 2.4% |
How has the CASETiFY and OtterBox comparison changed over the last 12 months?
3 findings
- CASETiFY was ahead of OtterBox in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, CASETiFY’s share of searches among phone case brands worldwide moved from 49.9% to 49.6%, and its estimated monthly branded searches held steady at 2.2M.
- Across the 12 months ending September 2026, OtterBox’s share of searches among phone case brands worldwide moved from 14.5% to 9.5%, and its estimated monthly branded searches moved from 651K to 429K.
How did search popularity change for phone case brands worldwide in September 2026?
3 changes
In September 2026, dbrand overtook Quad Lock and 2 others to rank 2nd among phone case brands worldwide, with 10% of the searches.
In September 2026, CASETiFY gained share of searches among phone case brands worldwide, from 45.5% to 49.6%.
In September 2026, OtterBox lost share of searches among phone case brands worldwide, from 13.2% to 9.5%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using CASETiFY’s and OtterBox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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