Brandwave

How popular isSpigen?

In September 2026, people searched for Spigen by name about 450,000 times worldwide, about the same as the previous year. These searches made up 13.5% of all global tablet case brand searches, placing Spigen third out of seven brands. When we asked both ChatGPT and Google AI Overviews about tablet case brands, Spigen appeared in three of the five answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

Spigen is the third most searched of 7 competitors and the fourth most recommended in AI answers.

  1. LogitechShare of searches 47.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  2. ESRShare of searches 20.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. SpigenShare of searches 13.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. OtterBoxShare of searches 12.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. UAGShare of searches 5.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

+2 more

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Top tablet case brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Spigen was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Spigen is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OtterBox1st
  2. UAG2nd
  3. ESR3rd
  4. Spigen4th
  5. ZUGU5th
  6. Logitech6th
  7. Fintie7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OtterBox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • UAG4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Spigen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Logitech2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ESR2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ZUGU2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fintie1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about tablet case brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which tablet case brands compete with Spigen?

Spigen against tablet case brands worldwide, by month

Share of searches by month for Logitech, ESR, Spigen, OtterBox, UAG. The figures are in the table below the chart.

View monthly share of searches table
MonthLogitechESRSpigenOtterBoxUAGZUGUFintie
Oct 202549.7%17.3%11.5%16.7%4.6%0.14%0.08%
Nov 202550.9%17.2%9.4%17.7%4.6%0.17%0.08%
Dec 202551.8%17.5%9.6%16.9%3.9%0.21%0.1%
Jan 202653.1%18.2%9.9%14.4%4%0.18%0.11%
Feb 202650.6%20.9%9.3%14.4%4.6%0.14%0.08%
Mar 202648.5%20%10.9%15.8%4.4%0.16%0.09%
Apr 202651.1%21.4%9.6%13.8%3.9%0.14%0.08%
May 202652.1%21.8%8%14.1%3.9%0.14%0.08%
Jun 202651.3%21.7%7.9%15%3.9%0.14%0.07%
Jul 202645.5%23.4%10.5%16.2%4.2%0.15%0.09%
Aug 202650.4%21.3%9.5%13.8%4.7%0.17%0.08%
Sep 202647.8%20.2%13.5%12.9%5.4%0.13%0.08%

  1. 1.Logitech

    47.8%

    Held 1st. 1.6M estimated branded searches, 0% vs prior month. Share -2.6 points.

  2. 2.ESR

    20.2%

    Held 2nd. 674K estimated branded searches, +0.04% vs prior month. Share -1.1 points.

  3. 3.Spigen

    13.5%

    Moved from 4th to 3rd. 450K estimated branded searches, +49.5% vs prior month. Share +4 points.

  4. 4.OtterBox

    12.9%

    Moved from 3rd to 4th. 429K estimated branded searches, -1.7% vs prior month. Share -0.9 points.

  5. 5.UAG

    5.4%

    Held 5th. 180K estimated branded searches, +22.2% vs prior month. Share +0.7 points.

  6. 6.ZUGU

    0.13%

    Held 6th. 4.4K estimated branded searches, -18.5% vs prior month. Share 0 points.

  7. 7.Fintie

    0.08%

    Held 7th. 2.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Spigen and its closest rivals

Every comparison with Spigen

15 comparisons

How has branded search demand for Spigen changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Spigen worldwide held steady at 450K.
  • Across the 12 months ending September 2026, Spigen’s share of searches among tablet case brands worldwide increased from 11.5% to 13.5%.
  • Across the 12 months ending September 2026, Spigen’s share of searches among tablet case brands worldwide peaked at 13.5% in September 2026 and was lowest at 7.9% in June 2026.
  • Across the 12 months ending September 2026, Spigen rose from 4th to 3rd among tablet case brands worldwide.

How did search popularity change for tablet case brands worldwide in September 2026?

6 changes

  1. In September 2026, Spigen overtook OtterBox to rank 3rd among tablet case brands worldwide, with 13.5% of the searches.

  2. In September 2026, UAG gained share of searches among tablet case brands worldwide, from 4.7% to 5.4%.

  3. In September 2026, Logitech lost share of searches among tablet case brands worldwide, from 50.4% to 47.8%.

  4. In September 2026, ESR lost share of searches among tablet case brands worldwide, from 21.3% to 20.2%.

  5. In September 2026, OtterBox lost share of searches among tablet case brands worldwide, from 13.8% to 12.9%.

  6. Estimated monthly branded searches for ZUGU worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

How are Spigen’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Spigen’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • spigen

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How the Brand Demand Index is measured

Where does Spigen compete?

Spigen is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Phone accessory brands5th of 97.1%Show ranking
Phone case brands4th of 810%Show ranking
Tablet case brands3rd of 713.5%Shown above
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