Brandwave

Spigen vs UAG:Which is more popular?

In September 2026, Spigen had more branded searches than UAG among tablet case brands worldwide. Spigen had about 450,000 branded searches, while UAG had 180,000. Spigen made up 13.5% of all tablet case brand searches we track, and UAG accounted for 5.4%. When we asked ChatGPT and Google AI Overviews about tablet case brands, UAG appeared in four of the five answers and Spigen in three. Spigen was mentioned before UAG in three out of five answers.

Among tablet case brands worldwide in September 2026

Who do people search for more?

Spigen, about 3 searches for every 1 for UAG

Spigen 450K searchesUAG 180K searches

Who does AI mention more?

UAG, mentioned in 4 of 5 answers, Spigen in 3

UAG in 4 of 5Spigen in 3 of 5

Who does AI recommend more?

Spigen, named ahead of UAG in 3 of 5 answers

Spigen first in 3UAG first in 2

Follow Spigen vs UAG and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top tablet case brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, UAG was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Spigen was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Spigen was listed before UAG in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OtterBox1st
  2. UAG2nd
  3. ESR3rd
  4. Spigen4th
  5. ZUGU5th
  6. Logitech6th
  7. Fintie7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OtterBox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • UAG4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Spigen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Logitech2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ESR2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ZUGU2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fintie1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about tablet case brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Spigen or UAG more popular in search?

This chart shows how often people search Google for Spigen and UAG by name. Each line represents a brand's share of searches for all seven tablet case brands we track, month by month, from English-language searches worldwide.

Spigen and UAG among tablet case brands worldwide, by month

Share of searches by month for Spigen, UAG. The figures are in the table below the chart.

View monthly share of searches table
MonthLogitechESRSpigenOtterBoxUAGZUGUFintie
Oct 202549.7%17.3%11.5%16.7%4.6%0.14%0.08%
Nov 202550.9%17.2%9.4%17.7%4.6%0.17%0.08%
Dec 202551.8%17.5%9.6%16.9%3.9%0.21%0.1%
Jan 202653.1%18.2%9.9%14.4%4%0.18%0.11%
Feb 202650.6%20.9%9.3%14.4%4.6%0.14%0.08%
Mar 202648.5%20%10.9%15.8%4.4%0.16%0.09%
Apr 202651.1%21.4%9.6%13.8%3.9%0.14%0.08%
May 202652.1%21.8%8%14.1%3.9%0.14%0.08%
Jun 202651.3%21.7%7.9%15%3.9%0.14%0.07%
Jul 202645.5%23.4%10.5%16.2%4.2%0.15%0.09%
Aug 202650.4%21.3%9.5%13.8%4.7%0.17%0.08%
Sep 202647.8%20.2%13.5%12.9%5.4%0.13%0.08%

How has the Spigen and UAG comparison changed over the last 12 months?

3 findings
  • Spigen was ahead of UAG in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Spigen’s share of searches among tablet case brands worldwide moved from 11.5% to 13.5%, and its estimated monthly branded searches held steady at 450K.
  • Across the 12 months ending September 2026, UAG’s share of searches among tablet case brands worldwide moved from 4.6% to 5.4%, and its estimated monthly branded searches held steady at 180K.

How did search popularity change for tablet case brands worldwide in September 2026?

2 changes

  1. In September 2026, Spigen overtook OtterBox to rank 3rd among tablet case brands worldwide, with 13.5% of the searches.

  2. In September 2026, UAG gained share of searches among tablet case brands worldwide, from 4.7% to 5.4%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Spigen’s and UAG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Spigen

1 branded search term

  • spigen

UAG

3 branded search terms

  • uag
  • uag phone case
  • urban armor gear

How the Brand Demand Index is measured

Other head-to-heads among tablet case brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free