ESR vs Logitech:Which is more popular?
In September 2026, Logitech had more branded searches than ESR among tablet case brands worldwide. Logitech had about 1.6 million branded searches, while ESR had 674,000. Logitech made up 47.8% of all tablet case brand searches we track, and ESR accounted for 20.2%. When we asked ChatGPT and Google AI Overviews about tablet case brands, ESR and Logitech each appeared in two of the five answers. ESR was mentioned before Logitech in every answer that named either.
Who do people search for more?
Logitech, about 2 searches for every 1 for ESR
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
ESR, named ahead of Logitech in 2 of 2 answers
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Top tablet case brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ESR and Logitech were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. ESR was listed before Logitech in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
OtterBox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
UAG4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Spigen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Logitech2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- ESR2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ZUGU2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fintie1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about tablet case brands
5 answers
Asked ChatGPT
“Which tablet case brand should I buy?”
Asked ChatGPT
“What are the best tablet case brands?”
Asked ChatGPT
“What's the best tablet case brand for everyday protection?”
Searched Google, AI Overview
“tablet cases”
Searched Google, AI Overview
“rugged tablet case”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is ESR or Logitech more popular in search?
This chart shows how often people search Google for ESR and Logitech by name. Each line represents a brand's share of searches for all seven tablet case brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Logitech, ESR. The figures are in the table below the chart.
View monthly share of searches table
| Month | Logitech | ESR | Spigen | OtterBox | UAG | ZUGU | Fintie |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.7% | 17.3% | 11.5% | 16.7% | 4.6% | 0.14% | 0.08% |
| Nov 2025 | 50.9% | 17.2% | 9.4% | 17.7% | 4.6% | 0.17% | 0.08% |
| Dec 2025 | 51.8% | 17.5% | 9.6% | 16.9% | 3.9% | 0.21% | 0.1% |
| Jan 2026 | 53.1% | 18.2% | 9.9% | 14.4% | 4% | 0.18% | 0.11% |
| Feb 2026 | 50.6% | 20.9% | 9.3% | 14.4% | 4.6% | 0.14% | 0.08% |
| Mar 2026 | 48.5% | 20% | 10.9% | 15.8% | 4.4% | 0.16% | 0.09% |
| Apr 2026 | 51.1% | 21.4% | 9.6% | 13.8% | 3.9% | 0.14% | 0.08% |
| May 2026 | 52.1% | 21.8% | 8% | 14.1% | 3.9% | 0.14% | 0.08% |
| Jun 2026 | 51.3% | 21.7% | 7.9% | 15% | 3.9% | 0.14% | 0.07% |
| Jul 2026 | 45.5% | 23.4% | 10.5% | 16.2% | 4.2% | 0.15% | 0.09% |
| Aug 2026 | 50.4% | 21.3% | 9.5% | 13.8% | 4.7% | 0.17% | 0.08% |
| Sep 2026 | 47.8% | 20.2% | 13.5% | 12.9% | 5.4% | 0.13% | 0.08% |
How has the ESR and Logitech comparison changed over the last 12 months?
3 findings
- Logitech was ahead of ESR in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ESR’s share of searches among tablet case brands worldwide moved from 17.3% to 20.2%, and its estimated monthly branded searches held steady at 674K.
- Across the 12 months ending September 2026, Logitech’s share of searches among tablet case brands worldwide moved from 49.7% to 47.8%, and its estimated monthly branded searches moved from 1.9M to 1.6M.
How did search popularity change for tablet case brands worldwide in September 2026?
2 changes
In September 2026, Logitech lost share of searches among tablet case brands worldwide, from 50.4% to 47.8%.
In September 2026, ESR lost share of searches among tablet case brands worldwide, from 21.3% to 20.2%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using ESR’s and Logitech’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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