Brandwave

How popular isESR in search?

In August 2026, there were an estimated 590 branded searches for ESR worldwide which is down 41% over the last 11 months. ESR holds 0.03% estimated Share of Search among tablet case brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Logitech79.7%
  2. OtterBox13.7%
  3. UAG6.2%
  4. ZUGU0.25%
  5. Fintie0.11%
  6. ESR0.03%
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Where does ESR compete?

ESR is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Tablet case brands6th of 60.03%Shown below
Car phone mounts3rd of 60.04%Show ranking

Which tablet case brands compete with ESR?

ESR against tablet case brands worldwide, by month

Share of Search by month for Logitech, OtterBox, UAG, ESR. The figures are in the table below the chart.

View monthly share of search table
MonthLogitechOtterBoxUAGZUGUFintieESR
Oct 202577.7%16.1%5.9%0.19%0.1%0.04%
Nov 202577.9%15.9%5.8%0.23%0.1%0.04%
Dec 202578.7%16%4.8%0.29%0.13%0.03%
Jan 202681%13.6%5%0.24%0.13%0.03%
Feb 202680.5%13.3%5.9%0.19%0.11%0.03%
Mar 202678.1%15.7%5.8%0.23%0.12%0.03%
Apr 202680.9%13.7%5%0.2%0.11%0.03%
May 202680.8%13.8%5%0.2%0.11%0.03%
Jun 202680.6%14%5.1%0.2%0.09%0.03%
Jul 202677.6%16.1%5.9%0.24%0.13%0.03%
Aug 202679.7%13.7%6.2%0.25%0.11%0.03%
Sep 2026——————

  1. 1.Logitech

    79.7%

    Held 1st. 1.7M estimated branded searches, +20.7% vs prior month. Share +2.2 points.

  2. 2.OtterBox

    13.7%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share -2.4 points.

  3. 3.UAG

    6.2%

    Held 3rd. 135K estimated branded searches, +22.7% vs prior month. Share +0.3 points.

  4. 4.ZUGU

    0.25%

    Held 4th. 5.4K estimated branded searches, +22.7% vs prior month. Share 0 points.

  5. 5.Fintie

    0.11%

    Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.ESR

    0.03%

    Held 6th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between ESR and its closest rivals

How has branded search demand for ESR changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for ESR worldwide fell from 1K to 590.
  • Across the 11 months ending August 2026, ESR’s estimated Share of Search among tablet case brands worldwide held steady, from 0.04% to 0.03%.

How did search popularity change for tablet case brands worldwide in August 2026?

  1. In August 2026, Logitech gained estimated Share of Search among tablet case brands worldwide, from 77.6% to 79.7%.

  2. In August 2026, OtterBox lost estimated Share of Search among tablet case brands worldwide, from 16.1% to 13.7%.

  3. UAG’s estimated Share of Search among tablet case brands worldwide has gained ground for 3 months in a row, from 5% to 6.2% in August 2026.

  4. Estimated monthly branded searches for ESR worldwide fell 41% over 11 measured months, from 1K to 590 in August 2026.

  5. Estimated monthly branded searches for Fintie worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

How is ESR measured?

Brandwave collects information about searches that people make online using ESR’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • esr gear

Do you work for ESR? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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