Brandwave

amFilm vs ESR:Which is more popular?

In October 2026, ESR had more branded searches than amFilm among screen protector brands worldwide. ESR had about 6,600 branded searches, while amFilm had 1,300. ESR made up 6.6% of all screen protector brand searches we track, and amFilm accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about screen protector brands, amFilm appeared in two of the five answers and ESR in one. amFilm was mentioned before ESR in every answer that named either.

Among screen protector brands worldwide in October 2026

Who do people search for more?

ESR, about 5 searches for every 1 for amFilm

ESR 6.6K searchesamFilm 1.3K searches

Who does AI mention more?

amFilm, mentioned in 2 of 5 answers, ESR in 1

amFilm in 2 of 5ESR in 1 of 5

Who does AI recommend more?

amFilm, named ahead of ESR in 2 of 2 answers

amFilm first in 2ESR never first

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Top screen protector brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, amFilm was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. ESR was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. amFilm was listed before ESR in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Spigen1st
  2. ZAGG2nd
  3. Belkin3rd
  4. amFilm4th
  5. ESR5th
  6. OtterBox6th
  7. PanzerGlass–
  8. TORRAS–
  9. Ailun–
  10. Supershieldz–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ZAGG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Belkin3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Spigen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • amFilm2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ESR1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TORRAS1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OtterBox1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PanzerGlass0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ailun0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Supershieldz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about screen protector brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is amFilm or ESR more popular in search?

This chart shows how often people search Google for amFilm and ESR by name. Each line represents a brand's share of searches for all ten screen protector brands we track, month by month, from English-language searches worldwide.

amFilm and ESR among screen protector brands worldwide, by month

Share of searches by month for ESR, amFilm. The figures are in the table below the chart.

View monthly share of searches table
MonthZAGGPanzerGlassBelkinSpigenESRTORRASAilunOtterBoxSupershieldzamFilm
Nov 202537.5%17.7%11.8%11.8%9.6%3.5%2.3%2.9%1.5%1.5%
Dec 202543.3%14.3%11.7%9.5%9.5%2.8%2.3%2.8%1.9%1.9%
Jan 202645.7%14.8%12.1%8.1%8.1%2.4%2.9%2.9%1.5%1.5%
Feb 202642.7%16.4%13.4%9%7.3%2.7%2.7%2.7%1.8%1.4%
Mar 202646.1%14.9%12.2%8.1%6.7%3%2.4%3.6%1.6%1.6%
Apr 202646.8%15.1%12.3%8.3%6.7%2.4%2.4%3%1.6%1.3%
May 202647.3%15.2%12.5%8.3%6.8%2%2.5%2.5%1.6%1.3%
Jun 202650.6%13.7%11.2%9.1%6.1%1.8%2.2%2.7%1.5%1.2%
Jul 202645%14.8%12.1%12.1%5.4%1.9%2.4%2.9%1.9%1.3%
Aug 202644%14.2%14.2%11.6%5.2%2.3%2.3%2.8%2.3%1.2%
Sep 202634%19.6%16%10.7%8.7%3.9%2.1%2.1%1.7%1.1%
Oct 202639.5%18%14.7%9.9%6.6%3.6%2.4%2.4%1.6%1.3%

How has branded search for amFilm and ESR changed worldwide over the last 12 months?

3 findings
  • ESR was ahead of amFilm in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, amFilm’s share of searches among screen protector brands worldwide moved from 1.5% to 1.3%, and its estimated monthly branded searches moved from 1.9K to 1.3K.
  • Across the 12 months ending October 2026, ESR’s share of searches among screen protector brands worldwide moved from 9.6% to 6.6%, and its estimated monthly branded searches moved from 12.1K to 6.6K.

How did search popularity change for screen protector brands worldwide in October 2026?

2 changes

  1. In October 2026, ESR lost share of searches among screen protector brands worldwide, from 8.7% to 6.6%.

  2. Estimated monthly branded searches for amFilm worldwide fell 31.6% over 12 measured months, from 1.9K to 1.3K in October 2026.

How are amFilm’s and ESR’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using amFilm’s and ESR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

amFilm

1 branded search term

  • amfilm

ESR

1 branded search term

  • esr screen protector

How the Brand Demand Index is measured

Other head-to-heads among screen protector brands

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