ESR vs ZAGG:Which is more popular?
In October 2026, ZAGG had more branded searches than ESR among screen protector brands worldwide. ZAGG had about 39,700 branded searches, while ESR had 6,600. ZAGG made up 39.5% of all screen protector brand searches we track, and ESR accounted for 6.6%. When we asked ChatGPT and Google AI Overviews about screen protector brands, ZAGG appeared in all five answers and ESR in one. ZAGG was mentioned before ESR in every answer.
Who do people search for more?
ZAGG, about 6 searches for every 1 for ESR
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Top screen protector brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ZAGG appeared in all five answers. ESR was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. ZAGG was listed before ESR in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Spigen1st- ZAGG2nd
Belkin3rd- amFilm4th
ESR5th
OtterBox6th
PanzerGlass–
TORRAS–- Ailun–
Supershieldz–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- ZAGG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Belkin3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Spigen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- amFilm2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- ESR1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- TORRAS1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- OtterBox1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- PanzerGlass0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ailun0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Supershieldz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about screen protector brands
5 answers
Asked ChatGPT
“Which screen protector brand should I buy?”
Asked ChatGPT
“What are the best screen protector brands?”
Asked ChatGPT
“What's the best screen protector for a phone that gets dropped a lot?”
Searched Google, AI Overview
“screen protector”
Searched Google, AI Overview
“best screen protector”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is ESR or ZAGG more popular in search?
This chart shows how often people search Google for ESR and ZAGG by name. Each line represents a brand's share of searches for all ten screen protector brands we track, month by month, from English-language searches worldwide.
Share of searches by month for ZAGG, ESR. The figures are in the table below the chart.
View monthly share of searches table
| Month | ZAGG | PanzerGlass | Belkin | Spigen | ESR | TORRAS | Ailun | OtterBox | Supershieldz | amFilm |
|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 37.5% | 17.7% | 11.8% | 11.8% | 9.6% | 3.5% | 2.3% | 2.9% | 1.5% | 1.5% |
| Dec 2025 | 43.3% | 14.3% | 11.7% | 9.5% | 9.5% | 2.8% | 2.3% | 2.8% | 1.9% | 1.9% |
| Jan 2026 | 45.7% | 14.8% | 12.1% | 8.1% | 8.1% | 2.4% | 2.9% | 2.9% | 1.5% | 1.5% |
| Feb 2026 | 42.7% | 16.4% | 13.4% | 9% | 7.3% | 2.7% | 2.7% | 2.7% | 1.8% | 1.4% |
| Mar 2026 | 46.1% | 14.9% | 12.2% | 8.1% | 6.7% | 3% | 2.4% | 3.6% | 1.6% | 1.6% |
| Apr 2026 | 46.8% | 15.1% | 12.3% | 8.3% | 6.7% | 2.4% | 2.4% | 3% | 1.6% | 1.3% |
| May 2026 | 47.3% | 15.2% | 12.5% | 8.3% | 6.8% | 2% | 2.5% | 2.5% | 1.6% | 1.3% |
| Jun 2026 | 50.6% | 13.7% | 11.2% | 9.1% | 6.1% | 1.8% | 2.2% | 2.7% | 1.5% | 1.2% |
| Jul 2026 | 45% | 14.8% | 12.1% | 12.1% | 5.4% | 1.9% | 2.4% | 2.9% | 1.9% | 1.3% |
| Aug 2026 | 44% | 14.2% | 14.2% | 11.6% | 5.2% | 2.3% | 2.3% | 2.8% | 2.3% | 1.2% |
| Sep 2026 | 34% | 19.6% | 16% | 10.7% | 8.7% | 3.9% | 2.1% | 2.1% | 1.7% | 1.1% |
| Oct 2026 | 39.5% | 18% | 14.7% | 9.9% | 6.6% | 3.6% | 2.4% | 2.4% | 1.6% | 1.3% |
ZAGG sells other things too, so only its searches that name this product count here, like “invisibleshield”.
How has branded search for ESR and ZAGG changed worldwide over the last 12 months?
3 findings
- ZAGG was ahead of ESR in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, ESR’s share of searches among screen protector brands worldwide moved from 9.6% to 6.6%, and its estimated monthly branded searches moved from 12.1K to 6.6K.
- Across the 12 months ending October 2026, ZAGG’s share of searches among screen protector brands worldwide moved from 37.5% to 39.5%, and its estimated monthly branded searches moved from 47.1K to 39.7K.
How did search popularity change for screen protector brands worldwide in October 2026?
2 changes
In October 2026, ZAGG gained share of searches among screen protector brands worldwide, from 34% to 39.5%.
In October 2026, ESR lost share of searches among screen protector brands worldwide, from 8.7% to 6.6%.
How are ESR’s and ZAGG’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using ESR’s and ZAGG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among screen protector brands
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