How popular isUAG in search?
In August 2026, there were an estimated 135K branded searches for UAG worldwide which is down 18.2% over the last 11 months. UAG holds 6.2% estimated Share of Search among tablet case brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which tablet case brands compete with UAG?
Share of Search by month for Logitech, OtterBox, UAG. The figures are in the table below the chart.
View monthly share of search table
| Month | Logitech | OtterBox | UAG | ZUGU | Fintie | ESR |
|---|---|---|---|---|---|---|
| Oct 2025 | 77.7% | 16.1% | 5.9% | 0.19% | 0.1% | 0.04% |
| Nov 2025 | 77.9% | 15.9% | 5.8% | 0.23% | 0.1% | 0.04% |
| Dec 2025 | 78.7% | 16% | 4.8% | 0.29% | 0.13% | 0.03% |
| Jan 2026 | 81% | 13.6% | 5% | 0.24% | 0.13% | 0.03% |
| Feb 2026 | 80.5% | 13.3% | 5.9% | 0.19% | 0.11% | 0.03% |
| Mar 2026 | 78.1% | 15.7% | 5.8% | 0.23% | 0.12% | 0.03% |
| Apr 2026 | 80.9% | 13.7% | 5% | 0.2% | 0.11% | 0.03% |
| May 2026 | 80.8% | 13.8% | 5% | 0.2% | 0.11% | 0.03% |
| Jun 2026 | 80.6% | 14% | 5.1% | 0.2% | 0.09% | 0.03% |
| Jul 2026 | 77.6% | 16.1% | 5.9% | 0.24% | 0.13% | 0.03% |
| Aug 2026 | 79.7% | 13.7% | 6.2% | 0.25% | 0.11% | 0.03% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 79.7% | 1.7M | +20.7% | +2.2 points | |
| 2, held 2nd | 13.7% | 301K | 0% | -2.4 points | |
| 3, held 3rd | 6.2% | 135K | +22.7% | +0.3 points | |
| 4, held 4th | 0.25% | 5.4K | +22.7% | 0 points | |
| 5, held 5th | 0.11% | 2.4K | 0% | 0 points | |
| 6, held 6th | 0.03% | 590 | 0% | 0 points |
1.
Logitech79.7%
Held 1st. 1.7M estimated branded searches, +20.7% vs prior month. Share +2.2 points.
2.
OtterBox13.7%
Held 2nd. 301K estimated branded searches, 0% vs prior month. Share -2.4 points.
3.
UAG6.2%
Held 3rd. 135K estimated branded searches, +22.7% vs prior month. Share +0.3 points.
4.
ZUGU0.25%
Held 4th. 5.4K estimated branded searches, +22.7% vs prior month. Share 0 points.
5.
Fintie0.11%
Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
6.
ESR0.03%
Held 6th. 590 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between UAG and its closest rivals
Every comparison with UAG
8 comparisons
How has branded search demand for UAG changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for UAG worldwide fell from 165K to 135K.
- Across the 11 months ending August 2026, UAG’s estimated Share of Search among tablet case brands worldwide peaked at 6.2% in August 2026 and was lowest at 4.8% in December 2025.
How did search popularity change for tablet case brands worldwide in August 2026?
5 changes
In August 2026, Logitech gained estimated Share of Search among tablet case brands worldwide, from 77.6% to 79.7%.
In August 2026, OtterBox lost estimated Share of Search among tablet case brands worldwide, from 16.1% to 13.7%.
UAG’s estimated Share of Search among tablet case brands worldwide has gained ground for 3 months in a row, from 5% to 6.2% in August 2026.
Estimated monthly branded searches for ESR worldwide fell 41% over 11 measured months, from 1K to 590 in August 2026.
Estimated monthly branded searches for Fintie worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.
Where does UAG compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Tablet case brands | 3rd of 6 | 6.2% | Shown above |
| Phone case brands | 5th of 5 | 9.9% | Show ranking |
How is UAG measured?
Brandwave collects information about searches that people make online using UAG’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- urban armor gear
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Is UAG your brand?
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