Brandwave

Mous vs UAG:Which is more popular?

In September 2026, Mous had more branded searches than UAG among phone case brands worldwide. Mous had about 206,000 branded searches, while UAG had 180,000. Mous made up 4.6% of all phone case brand searches we track, and UAG accounted for 4%. When we asked ChatGPT and Google AI Overviews about phone case brands, Mous and UAG each appeared in three of the five answers. Mous was mentioned before UAG in two out of three answers that named either.

Among phone case brands worldwide in September 2026

Who do people search for more?

Mous, about 14% more searches than UAG

Mous 206K searchesUAG 180K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Mous in 3 of 5UAG in 3 of 5

Who does AI recommend more?

Mous, named ahead of UAG in 2 of 3 answers

Mous first in 2UAG first in 1

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Top phone case brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mous and UAG were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Mous was listed before UAG in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OtterBox1st
  2. Spigen2nd
  3. Mous3rd
  4. CASETiFY4th
  5. UAG5th
  6. dbrand6th
  7. Quad Lock–
  8. Case-Mate–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Spigen5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • OtterBox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CASETiFY3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mous3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UAG3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • dbrand2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Quad Lock0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Case-Mate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about phone case brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Mous or UAG more popular in search?

This chart shows how often people search Google for Mous and UAG by name. Each line represents a brand's share of searches for all eight phone case brands we track, month by month, from English-language searches worldwide.

Mous and UAG among phone case brands worldwide, by month

Share of searches by month for Mous, UAG. The figures are in the table below the chart.

View monthly share of searches table
MonthCASETiFYdbrandQuad LockSpigenOtterBoxMousUAGCase-Mate
Oct 202549.9%8.2%8.2%10%14.5%3.7%4%1.3%
Nov 202554.4%6%10.9%7.3%13.8%2.8%3.6%1.2%
Dec 202552.3%7%8.6%8.6%15.2%3.3%3.5%1.4%
Jan 202650.8%6.8%8.3%10.2%14.8%3.3%4.2%1.7%
Feb 202648.3%7.9%9.7%9.7%15%3.1%4.7%1.6%
Mar 202642.9%8.6%12.9%10.5%15.3%3.4%4.3%2.1%
Apr 202641.4%8.3%15.3%10.2%14.8%3.4%4.1%2.5%
May 202648.2%6.5%14.5%7.9%14%2.7%3.9%2.4%
Jun 202641.8%8.4%15.4%8.4%16%3.3%4.1%2.5%
Jul 202645.9%7.5%13.8%9.2%14.3%2.9%3.7%2.8%
Aug 202645.5%7.5%13.7%9.1%13.2%3.8%4.5%2.7%
Sep 202649.6%10%10%10%9.5%4.6%4%2.4%

How has the Mous and UAG comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Mous took it in September 2026.
  • Across the 12 months ending September 2026, Mous’ share of searches among phone case brands worldwide moved from 3.7% to 4.6%, and its estimated monthly branded searches moved from 168K to 206K.
  • Across the 12 months ending September 2026, UAG’s share of searches among phone case brands worldwide held steady at 4%, and its estimated monthly branded searches held steady at 180K.

How did search popularity change for phone case brands worldwide in September 2026?

1 change
  1. In September 2026, Mous overtook UAG to rank 6th among phone case brands worldwide, with 4.6% of the searches.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Mous’ and UAG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mous

2 branded search terms

  • mous case
  • mous phone case

UAG

3 branded search terms

  • uag
  • uag phone case
  • urban armor gear

How the Brand Demand Index is measured

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