Brandwave

ESR vs Spigen:Which is searched more?

In September 2026, ESR had more branded searches than Spigen among tablet case brands worldwide. ESR had about 674,000 branded searches, while Spigen had 450,000. ESR made up 20.2% of all tablet case brand searches we track, and Spigen accounted for 13.5%. These are worldwide searches for English-language branded terms.

Share of searches among tablet case brands worldwide in September 2026Is ESR or Spigen more popular in search?
ESR20.2%674K searches
vs
Spigen13.5%450K searches

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Is ESR or Spigen more popular in search?

Compare the tablet case brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

ESR and Spigen among tablet case brands worldwide, by month

Share of searches by month for ESR, Spigen. The figures are in the table below the chart.

View monthly share of searches table
MonthLogitechESRSpigenOtterBoxUAGZUGUFintie
Oct 202549.7%17.3%11.5%16.7%4.6%0.14%0.08%
Nov 202550.9%17.2%9.4%17.7%4.6%0.17%0.08%
Dec 202551.8%17.5%9.6%16.9%3.9%0.21%0.1%
Jan 202653.1%18.2%9.9%14.4%4%0.18%0.11%
Feb 202650.6%20.9%9.3%14.4%4.6%0.14%0.08%
Mar 202648.5%20%10.9%15.8%4.4%0.16%0.09%
Apr 202651.1%21.4%9.6%13.8%3.9%0.14%0.08%
May 202652.1%21.8%8%14.1%3.9%0.14%0.08%
Jun 202651.3%21.7%7.9%15%3.9%0.14%0.07%
Jul 202645.5%23.4%10.5%16.2%4.2%0.15%0.09%
Aug 202650.4%21.3%9.5%13.8%4.7%0.17%0.08%
Sep 202647.8%20.2%13.5%12.9%5.4%0.13%0.08%

How has the ESR and Spigen comparison changed over the last 12 months?

3 findings
  • ESR was ahead of Spigen in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ESR’s share of searches among tablet case brands worldwide moved from 17.3% to 20.2%, and its estimated monthly branded searches held steady at 674K.
  • Across the 12 months ending September 2026, Spigen’s share of searches among tablet case brands worldwide moved from 11.5% to 13.5%, and its estimated monthly branded searches held steady at 450K.

How did search popularity change for tablet case brands worldwide in September 2026?

2 changes
  1. In September 2026, Spigen overtook OtterBox to rank 3rd among tablet case brands worldwide, with 13.5% of the searches.

  2. In September 2026, ESR lost share of searches among tablet case brands worldwide, from 21.3% to 20.2%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using ESR’s and Spigen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ESR

2 branded search terms

  • esr
  • esr gear

Spigen

1 branded search term

  • spigen

How the Brand Demand Index is measured

Other head-to-heads among tablet case brands

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