Apple MagSafe vs OtterBox:Which is more popular?
In September 2026, Apple MagSafe had more branded searches than OtterBox among MagSafe charger brands worldwide. Apple MagSafe had about 60,500 branded searches, while OtterBox had 390. Apple MagSafe made up 86.6% of all MagSafe charger brand searches we track, and OtterBox accounted for 0.56%. When we asked ChatGPT and Google AI Overviews about MagSafe charger brands, Apple MagSafe appeared in four of the five answers and OtterBox in none.
Who do people search for more?
Apple MagSafe, about 155 searches for every 1 for OtterBox
Who does AI mention more?
Apple MagSafe, mentioned in 4 of 5 answers, OtterBox in 0
Who does AI recommend more?
Apple MagSafe, the only one of the two named
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Top MagSafe charger brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Apple MagSafe was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. OtterBox did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Anker1st- Apple MagSafe2nd
Belkin3rd
OtterBox–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Anker5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Apple MagSafe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Belkin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- OtterBox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about MagSafe charger brands
5 answers
Asked ChatGPT
“Which MagSafe charger brand should I buy?”
Asked ChatGPT
“What are the best MagSafe charger brands?”
Asked ChatGPT
“What's the best MagSafe charger brand for fast charging?”
Searched Google, AI Overview
“best magsafe charger”
Searched Google, AI Overview
“wireless phone charger”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Apple MagSafe or OtterBox more popular in search?
This chart shows how often people search Google for Apple MagSafe and OtterBox by name. Each line represents a brand's share of searches for all four MagSafe charger brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Apple MagSafe, OtterBox. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple MagSafe | Anker | Belkin | OtterBox |
|---|---|---|---|---|
| Oct 2025 | 85.2% | 9.3% | 5.1% | 0.45% |
| Nov 2025 | 86.6% | 7.7% | 5.1% | 0.56% |
| Dec 2025 | 81.2% | 10.9% | 7.3% | 0.65% |
| Jan 2026 | 85.1% | 9.3% | 5.1% | 0.55% |
| Feb 2026 | 83.4% | 11.2% | 5% | 0.44% |
| Mar 2026 | 79.6% | 15.9% | 3.9% | 0.63% |
| Apr 2026 | 63.9% | 28.6% | 7% | 0.51% |
| May 2026 | 82.5% | 11.1% | 6.1% | 0.29% |
| Jun 2026 | 94.6% | 3.1% | 2% | 0.34% |
| Jul 2026 | 95.5% | 2.5% | 1.7% | 0.23% |
| Aug 2026 | 92.6% | 4.5% | 2.4% | 0.4% |
| Sep 2026 | 86.6% | 7.7% | 5.2% | 0.56% |
OtterBox sells other things too, so only its searches that name this product count here, like “otterbox magsafe charger”.
How has the Apple MagSafe and OtterBox comparison changed over the last 12 months?
3 findings
- Apple MagSafe was ahead of OtterBox in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Apple MagSafe’s share of searches among MagSafe charger brands worldwide moved from 85.2% to 86.6%, and its estimated monthly branded searches moved from 74K to 60.5K.
- Across the 12 months ending September 2026, OtterBox’s share of searches among MagSafe charger brands worldwide moved from 0.45% to 0.56%, and its estimated monthly branded searches held steady at 390.
How did search popularity change for MagSafe charger brands worldwide in September 2026?
1 change
In September 2026, Apple MagSafe lost share of searches among MagSafe charger brands worldwide, from 92.6% to 86.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Apple MagSafe’s and OtterBox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Apple MagSafe
1 branded search term
- apple magsafe charger
OtterBox
1 branded search term
- otterbox magsafe charger
Other head-to-heads among MagSafe charger brands
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