Brandwave

Apple MagSafe vs Belkin:Which is more popular?

In September 2026, Apple MagSafe had more branded searches than Belkin among MagSafe charger brands worldwide. Apple MagSafe had about 60,500 branded searches, while Belkin had 3,600. Apple MagSafe made up 86.6% of all MagSafe charger brand searches we track, and Belkin accounted for 5.2%. When we asked ChatGPT and Google AI Overviews about MagSafe charger brands, Apple MagSafe and Belkin each appeared in four of the five answers. Apple MagSafe and Belkin were each mentioned first in two of the four answers.

Among MagSafe charger brands worldwide in September 2026

Who do people search for more?

Apple MagSafe, about 17 searches for every 1 for Belkin

Apple MagSafe 60.5K searchesBelkin 3.6K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Apple MagSafe in 4 of 5Belkin in 4 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Apple MagSafe first in 2Belkin first in 2

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Top MagSafe charger brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Apple MagSafe and Belkin were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Apple MagSafe and Belkin were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Anker1st
  2. Apple MagSafe2nd
  3. Belkin3rd
  4. OtterBox–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Anker5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple MagSafe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Belkin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OtterBox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about MagSafe charger brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Apple MagSafe or Belkin more popular in search?

This chart shows how often people search Google for Apple MagSafe and Belkin by name. Each line represents a brand's share of searches for all four MagSafe charger brands we track, month by month, from English-language searches worldwide.

Apple MagSafe and Belkin among MagSafe charger brands worldwide, by month

Share of searches by month for Apple MagSafe, Belkin. The figures are in the table below the chart.

View monthly share of searches table
MonthApple MagSafeAnkerBelkinOtterBox
Oct 202585.2%9.3%5.1%0.45%
Nov 202586.6%7.7%5.1%0.56%
Dec 202581.2%10.9%7.3%0.65%
Jan 202685.1%9.3%5.1%0.55%
Feb 202683.4%11.2%5%0.44%
Mar 202679.6%15.9%3.9%0.63%
Apr 202663.9%28.6%7%0.51%
May 202682.5%11.1%6.1%0.29%
Jun 202694.6%3.1%2%0.34%
Jul 202695.5%2.5%1.7%0.23%
Aug 202692.6%4.5%2.4%0.4%
Sep 202686.6%7.7%5.2%0.56%

Belkin sells other things too, so only its searches that name this product count here, like “belkin magsafe charger”.

How has the Apple MagSafe and Belkin comparison changed over the last 12 months?

3 findings
  • Apple MagSafe was ahead of Belkin in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Apple MagSafe’s share of searches among MagSafe charger brands worldwide moved from 85.2% to 86.6%, and its estimated monthly branded searches moved from 74K to 60.5K.
  • Across the 12 months ending September 2026, Belkin’s share of searches among MagSafe charger brands worldwide moved from 5.1% to 5.2%, and its estimated monthly branded searches moved from 4.4K to 3.6K.

How did search popularity change for MagSafe charger brands worldwide in September 2026?

2 changes

  1. In September 2026, Belkin gained share of searches among MagSafe charger brands worldwide, from 2.4% to 5.2%.

  2. In September 2026, Apple MagSafe lost share of searches among MagSafe charger brands worldwide, from 92.6% to 86.6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Apple MagSafe’s and Belkin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Apple MagSafe

1 branded search term

  • apple magsafe charger

Belkin

1 branded search term

  • belkin magsafe charger

How the Brand Demand Index is measured

Other head-to-heads among MagSafe charger brands

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