Brandwave

Descript vs Rev:Which is more popular?

In September 2026, Descript had more branded searches than Rev among closed captioning services worldwide. Descript had about 301,000 branded searches, while Rev had 1,700. Descript made up 19.6% of all closed captioning service searches we track, and Rev accounted for 0.11%. When we asked ChatGPT and Google AI Overviews about closed captioning services, Rev appeared in all five answers and Descript in two. Rev was mentioned before Descript in every answer.

Among closed captioning services worldwide in September 2026

Who do people search for more?

Descript, about 177 searches for every 1 for Rev

Descript 301K searchesRev 1.7K searches

Who does AI mention more?

Rev, mentioned in every answer we collected

Rev in 5 of 5Descript in 2 of 5

Who does AI recommend more?

Rev, named ahead of Descript in every answer

Rev first in 5Descript never first

Follow Descript vs Rev and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top closed captioning services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rev appeared in all five answers. Descript was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Rev was listed before Descript in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rev1st
  2. 3Play Media2nd
  3. Verbit3rd
  4. Descript4th
  5. VITAC–
  6. CaptionMax–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • 3Play Media5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Verbit5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rev5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Descript2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • VITAC0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CaptionMax0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about closed captioning services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Descript or Rev more popular in search?

This chart shows how often people search Google for Descript and Rev by name. Each line represents a brand's share of searches for all six closed captioning services we track, month by month, from English-language searches worldwide.

Descript and Rev among closed captioning services worldwide, by month

Share of searches by month for Descript, Rev. The figures are in the table below the chart.

View monthly share of searches table
MonthVITACDescript3Play MediaVerbitCaptionMaxRev
Oct 202575%22.6%0.91%0.33%0.91%0.16%
Nov 202575.2%22.7%0.75%0.33%0.91%0.15%
Dec 202575.3%22.7%0.75%0.33%0.75%0.17%
Jan 202675%22.6%0.74%0.33%1.1%0.23%
Feb 202671.5%26.3%0.71%0.39%0.87%0.23%
Mar 202671.7%26.4%0.71%0.39%0.58%0.22%
Apr 202671.6%26.4%0.71%0.39%0.71%0.18%
May 202675.6%22.8%0.61%0.41%0.41%0.15%
Jun 202675.4%22.7%0.75%0.33%0.61%0.22%
Jul 202671.8%26.2%0.86%0.47%0.47%0.2%
Aug 202675.7%22.8%0.75%0.33%0.27%0.15%
Sep 202679.3%19.6%0.64%0.29%0.16%0.11%

How has the Descript and Rev comparison changed over the last 12 months?

3 findings
  • Descript was ahead of Rev in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Descript’s share of searches among closed captioning services worldwide moved from 22.6% to 19.6%, and its estimated monthly branded searches moved from 368K to 301K.
  • Across the 12 months ending September 2026, Rev’s share of searches among closed captioning services worldwide moved from 0.16% to 0.11%, and its estimated monthly branded searches moved from 2.6K to 1.7K.

How did search popularity change for closed captioning services worldwide in September 2026?

2 changes

  1. In September 2026, Descript lost share of searches among closed captioning services worldwide, from 22.8% to 19.6%.

  2. Estimated monthly branded searches for Rev worldwide fell 34.4% over 12 measured months, from 2.6K to 1.7K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Descript’s and Rev’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Descript

1 branded search term

  • descript

Rev

3 branded search terms

  • rev caption
  • rev captions
  • rev subtitle

How the Brand Demand Index is measured

Other head-to-heads among closed captioning services

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free