Brandwave

How popular isBuffer in search?

In August 2026, there were an estimated 562K branded searches for Buffer worldwide which held steady over the last 11 months. Buffer holds 52.6% estimated Share of Search among social media analytics platforms worldwide and is ranked 1st of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Buffer52.6%
  2. Metricool34.5%
  3. Sprout Social8.9%
  4. SocialPilot1.7%
  5. Agorapulse1.4%
  6. Iconosquare0.51%
  7. Rival IQ0.42%
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Which social media analytics platforms compete with Buffer?

Buffer against social media analytics platforms worldwide, by month

Share of Search by month for Buffer, Metricool, Sprout Social. The figures are in the table below the chart.

View monthly share of search table
MonthBufferMetricoolSprout SocialSocialPilotAgorapulseIconosquareRival IQ
Oct 202553.3%27.4%12.9%2.5%2%1.1%0.74%
Nov 202554.3%28.3%10.9%2.5%2.1%1.1%0.76%
Dec 202551.4%32%10.2%2.4%2.4%1.1%0.58%
Jan 202655.5%28.1%10.8%2.1%2.1%0.93%0.62%
Feb 202652.9%31.3%10%2.3%1.9%1.1%0.56%
Mar 202652.6%31.7%10.1%2.3%1.9%0.86%0.57%
Apr 202654.7%32.1%8.4%1.9%1.6%0.71%0.58%
May 202654.8%32.2%8.4%1.9%1.6%0.72%0.39%
Jun 202650.8%35.1%9.3%2.1%1.7%0.64%0.42%
Jul 202654%33%8.6%1.6%1.6%0.61%0.49%
Aug 202652.6%34.5%8.9%1.7%1.4%0.51%0.42%
Sep 2026———————

  1. 1.Buffer

    52.6%

    Held 1st. 562K estimated branded searches, -6.9% vs prior month. Share -1.5 points.

  2. 2.Metricool

    34.5%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +1.5 points.

  3. 3.Sprout Social

    8.9%

    Held 3rd. 95.6K estimated branded searches, -0.85% vs prior month. Share +0.3 points.

  4. 4.SocialPilot

    1.7%

    Moved from 5th to 4th. 18.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Agorapulse

    1.4%

    Moved from 4th to 5th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  6. 6.Iconosquare

    0.51%

    Held 6th. 5.4K estimated branded searches, -20.8% vs prior month. Share -0.1 points.

  7. 7.Rival IQ

    0.42%

    Held 7th. 4.5K estimated branded searches, -17.8% vs prior month. Share -0.1 points.

Compare search popularity between Buffer and its closest rivals

How has branded search demand for Buffer changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Buffer worldwide held steady, from 586K to 562K.
  • Across the 11 months ending August 2026, Buffer’s estimated Share of Search among social media analytics platforms worldwide decreased from 53.3% to 52.6%.
  • Across the 11 months ending August 2026, Buffer’s estimated Share of Search among social media analytics platforms worldwide peaked at 55.5% in January 2026 and was lowest at 50.8% in June 2026.

How did search popularity change for social media analytics platforms worldwide in August 2026?

  1. In August 2026, Metricool gained estimated Share of Search among social media analytics platforms worldwide, from 33% to 34.5%.

  2. In August 2026, Buffer lost estimated Share of Search among social media analytics platforms worldwide, from 54% to 52.6%.

  3. In August 2026, SocialPilot rose from 5th to 4th among social media analytics platforms worldwide.

  4. In August 2026, Agorapulse fell from 4th to 5th among social media analytics platforms worldwide.

  5. Estimated monthly branded searches for Iconosquare worldwide fell 55.7% over 11 measured months, from 12.3K to 5.4K in August 2026.

  6. Estimated monthly branded searches for Rival IQ worldwide fell 45.1% over 11 measured months, from 8.1K to 4.5K in August 2026.

Where does Buffer compete?

Buffer is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Social media analytics platforms1st of 752.6%Shown above
Social media management tools1st of 663.1%Show ranking
Social media management platforms1st of 564.4%Show ranking
Social media scheduling tools1st of 667.2%Show ranking
AI social media tools1st of 579.3%Show ranking

How is Buffer measured?

Brandwave collects information about searches that people make online using Buffer’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

24 branded search terms

  • buffer
  • buffer app for instagram
  • buffer app instagram
  • buffer app twitter
  • buffer com
  • buffer for instagram
  • buffer for twitter
  • buffer instagram scheduling
  • buffer linkedin
  • buffer linkedin scheduling
  • buffer pricing
  • buffer publish
  • buffer scheduling tool
  • buffer social
  • buffer social management
  • buffer social media
  • buffer social media management
  • buffer social media management tool
  • buffer social media marketing
  • buffer social media marketing tool
  • buffer social media scheduling
  • buffer social media tool
  • buffer social tool
  • Buffer.com

Do you work for Buffer? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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