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Social media management tools:Which brands are most popular in search?

In August 2026, Buffer was the most searched among social media management tools worldwide, with an estimated 562K branded searches and 63.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Buffer63.1%
  2. Hootsuite14%
  3. Sprout Social10.7%
  4. Sprinklr8.3%
  5. SocialPilot2%
  6. Later1.8%

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Share of SearchLeaderboard

Compare the social media management tools brands run campaigns with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among social media management tools worldwide, by month

Share of Search by month for Buffer, Hootsuite, Sprout Social, Sprinklr, SocialPilot. The figures are in the table below the chart.

View monthly share of search table
MonthBufferHootsuiteSprout SocialSprinklrSocialPilotLater
Oct 202553.8%20.5%13%8.3%2.5%1.9%
Nov 202555.9%21.5%11.2%7.1%2.6%1.8%
Dec 202555.4%20.9%10.9%8.5%2.5%1.8%
Jan 202654.4%24.4%10.6%6.8%2%1.8%
Feb 202653.8%24%10.2%7.8%2.3%1.9%
Mar 202655.9%20.7%10.7%8.3%2.5%1.9%
Apr 202660.1%18.1%9.2%8.7%2.1%1.8%
May 202662.2%16.9%9.6%7.3%2.2%1.7%
Jun 202658.4%18.4%10.6%8.1%2.4%2.1%
Jul 202664.5%13.5%10.3%7.9%1.9%1.8%
Aug 202663.1%14%10.7%8.3%2%1.8%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Buffer

    63.1%

    Held 1st. 562K estimated branded searches, -6.9% vs prior month. Share -1.4 points.

  2. 2.Hootsuite

    14%

    Held 2nd. 125K estimated branded searches, -1.1% vs prior month. Share +0.5 points.

  3. 3.Sprout Social

    10.7%

    Held 3rd. 95.6K estimated branded searches, -0.85% vs prior month. Share +0.4 points.

  4. 4.Sprinklr

    8.3%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.SocialPilot

    2%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Later

    1.8%

    Held 6th. 15.6K estimated branded searches, -8% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among social media management tools worldwide?

In August 2026, Buffer was the most searched among social media management tools worldwide, with an estimated 562K branded searches and 63.1% estimated Share of Search within this set. Hootsuite is in 2nd place, 49.1 percentage points behind at 14% Share of Search.

Global social media management tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Buffer53.8% → 63.1%64.5%Jul 202653.8%Feb 20261st
Hootsuite20.5% → 14%24.4%Jan 202613.5%Jul 20262nd
Sprout Social13% → 10.7%13%Oct 20259.2%Apr 20263rd
Sprinklr8.3%8.7%Apr 20266.8%Jan 20264th
SocialPilot2.5% → 2%2.6%Nov 20251.9%Jul 20265th
Later1.9% → 1.8%2.1%Jun 20261.7%May 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Buffer’s estimated Share of Search among social media management tools worldwide increased from 53.8% to 63.1%.
  • Across the 11 months ending August 2026, Hootsuite’s estimated Share of Search among social media management tools worldwide decreased from 20.5% to 14%.
  • Across the 11 months ending August 2026, Sprout Social’s estimated Share of Search among social media management tools worldwide decreased from 13% to 10.7%.
  • Across the 11 months ending August 2026, Buffer’s estimated Share of Search among social media management tools worldwide peaked at 64.5% in July 2026 and was lowest at 53.8% in February 2026.
  • Across the 11 months ending August 2026, Hootsuite’s estimated Share of Search among social media management tools worldwide peaked at 24.4% in January 2026 and was lowest at 13.5% in July 2026.
  • Across the 11 months ending August 2026, Sprout Social’s estimated Share of Search among social media management tools worldwide peaked at 13% in October 2025 and was lowest at 9.2% in April 2026.
  • Across the 11 months ending August 2026, Sprinklr’s estimated Share of Search among social media management tools worldwide peaked at 8.7% in April 2026 and was lowest at 6.8% in January 2026.
  • Across the 11 months ending August 2026, Sprinklr, SocialPilot and Later held steady: their estimated Share of Search among social media management tools worldwide each moved less than 0.5 percentage points.

How did search popularity change for social media management tools worldwide in August 2026?

  1. In August 2026, Hootsuite gained estimated Share of Search among social media management tools worldwide, from 13.5% to 14%.

  2. In August 2026, Buffer lost estimated Share of Search among social media management tools worldwide, from 64.5% to 63.1%.

  3. Estimated monthly branded searches for SocialPilot worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.

  4. Estimated monthly branded searches for Sprout Social worldwide fell 32.5% over 11 measured months, from 142K to 95.6K in August 2026.

  5. Estimated monthly branded searches for Later worldwide fell 23.7% over 11 measured months, from 20.4K to 15.6K in August 2026.

  6. Estimated monthly branded searches for Sprinklr worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

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