Brandwave

How popular isBuffer in search?

In August 2026, there were an estimated 562K branded searches for Buffer worldwide which held steady over the last 11 months. Buffer holds 63.1% estimated Share of Search among social media management tools worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Buffer63.1%
  2. Hootsuite14%
  3. Sprout Social10.7%
  4. Sprinklr8.3%
  5. SocialPilot2%
  6. Later1.8%
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Which social media management tools compete with Buffer?

Buffer against social media management tools worldwide, by month

Share of Search by month for Buffer, Hootsuite, Sprout Social, Sprinklr, SocialPilot. The figures are in the table below the chart.

View monthly share of search table
MonthBufferHootsuiteSprout SocialSprinklrSocialPilotLater
Oct 202553.8%20.5%13%8.3%2.5%1.9%
Nov 202555.9%21.5%11.2%7.1%2.6%1.8%
Dec 202555.4%20.9%10.9%8.5%2.5%1.8%
Jan 202654.4%24.4%10.6%6.8%2%1.8%
Feb 202653.8%24%10.2%7.8%2.3%1.9%
Mar 202655.9%20.7%10.7%8.3%2.5%1.9%
Apr 202660.1%18.1%9.2%8.7%2.1%1.8%
May 202662.2%16.9%9.6%7.3%2.2%1.7%
Jun 202658.4%18.4%10.6%8.1%2.4%2.1%
Jul 202664.5%13.5%10.3%7.9%1.9%1.8%
Aug 202663.1%14%10.7%8.3%2%1.8%
Sep 2026——————

  1. 1.Buffer

    63.1%

    Held 1st. 562K estimated branded searches, -6.9% vs prior month. Share -1.4 points.

  2. 2.Hootsuite

    14%

    Held 2nd. 125K estimated branded searches, -1.1% vs prior month. Share +0.5 points.

  3. 3.Sprout Social

    10.7%

    Held 3rd. 95.6K estimated branded searches, -0.85% vs prior month. Share +0.4 points.

  4. 4.Sprinklr

    8.3%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.SocialPilot

    2%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Later

    1.8%

    Held 6th. 15.6K estimated branded searches, -8% vs prior month. Share -0.1 points.

Compare search popularity between Buffer and its closest rivals

How has branded search demand for Buffer changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Buffer worldwide held steady, from 586K to 562K.
  • Across the 11 months ending August 2026, Buffer’s estimated Share of Search among social media management tools worldwide increased from 53.8% to 63.1%.
  • Across the 11 months ending August 2026, Buffer’s estimated Share of Search among social media management tools worldwide peaked at 64.5% in July 2026 and was lowest at 53.8% in February 2026.

How did search popularity change for social media management tools worldwide in August 2026?

  1. In August 2026, Hootsuite gained estimated Share of Search among social media management tools worldwide, from 13.5% to 14%.

  2. In August 2026, Buffer lost estimated Share of Search among social media management tools worldwide, from 64.5% to 63.1%.

  3. Estimated monthly branded searches for SocialPilot worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.

  4. Estimated monthly branded searches for Sprout Social worldwide fell 32.5% over 11 measured months, from 142K to 95.6K in August 2026.

  5. Estimated monthly branded searches for Later worldwide fell 23.7% over 11 measured months, from 20.4K to 15.6K in August 2026.

  6. Estimated monthly branded searches for Sprinklr worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

Where does Buffer compete?

Buffer is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Social media analytics platforms1st of 752.6%Show ranking
Social media management tools1st of 663.1%Shown above
Social media management platforms1st of 564.4%Show ranking
Social media scheduling tools1st of 667.2%Show ranking
AI social media tools1st of 579.3%Show ranking

How is Buffer measured?

Brandwave collects information about searches that people make online using Buffer’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

24 branded search terms

  • buffer
  • buffer app for instagram
  • buffer app instagram
  • buffer app twitter
  • buffer com
  • buffer for instagram
  • buffer for twitter
  • buffer instagram scheduling
  • buffer linkedin
  • buffer linkedin scheduling
  • buffer pricing
  • buffer publish
  • buffer scheduling tool
  • buffer social
  • buffer social management
  • buffer social media
  • buffer social media management
  • buffer social media management tool
  • buffer social media marketing
  • buffer social media marketing tool
  • buffer social media scheduling
  • buffer social media tool
  • buffer social tool
  • Buffer.com

Do you work for Buffer? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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