Brandwave

Buffer vs Sharethrough:Which is more popular?

In September 2026, Buffer had more branded searches than Sharethrough among content distribution platforms worldwide. Buffer had about 2,450 branded searches, while Sharethrough had 1,000. Buffer made up 2% of all content distribution platform searches we track, and Sharethrough accounted for 0.82%. When we asked ChatGPT and Google AI Overviews about content distribution platforms, Buffer appeared in three of the five answers and Sharethrough in one. Buffer was mentioned before Sharethrough in two out of three answers that named either.

Among content distribution platforms worldwide in September 2026

Who do people search for more?

Buffer, about 2 searches for every 1 for Sharethrough

Buffer 2.5K searchesSharethrough 1K searches

Who does AI mention more?

Buffer, mentioned in 3 of 5 answers, Sharethrough in 1

Buffer in 3 of 5Sharethrough in 1 of 5

Who does AI recommend more?

Buffer, named ahead of Sharethrough in 2 of 3 answers

Buffer first in 2Sharethrough first in 1

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Top content distribution platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Buffer was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Sharethrough was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Buffer was listed before Sharethrough in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Taboola1st
  2. Buffer2nd
  3. Outbrain3rd
  4. Nativo4th
  5. Sharethrough5th
  6. Zemanta–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Taboola3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Outbrain3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Buffer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nativo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sharethrough1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zemanta0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about content distribution platforms

5 answers

  • Asked ChatGPT

    “Which content distribution platform should I use?”

    1. 1Buffer

  • Asked ChatGPT

    “What are the best content distribution platforms?”

    1. 1Buffer
    2. 2Outbrain

  • Asked ChatGPT

    “What's the best content distribution platform for sponsored content placement?”

    1. 1Taboola
    2. 2Nativo
    3. 3Outbrain

  • Searched Google, AI Overview

    “content distribution platform”

    1. 1Buffer
    2. 2Taboola

  • Searched Google, AI Overview

    “native advertising platform”

    1. 1Taboola
    2. 2Outbrain
    3. 3Nativo
    4. 4Sharethrough

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Buffer or Sharethrough more popular in search?

This chart shows how often people search Google for Buffer and Sharethrough by name. Each line represents a brand's share of searches for all six content distribution platforms we track, month by month, from English-language searches worldwide.

Buffer and Sharethrough among content distribution platforms worldwide, by month

Share of searches by month for Buffer, Sharethrough. The figures are in the table below the chart.

View monthly share of searches table
MonthNativoTaboolaOutbrainBufferSharethroughZemanta
Oct 202542.7%42.7%10.4%2.1%1.1%0.92%
Nov 202542.9%42.9%10.5%1.8%0.92%0.92%
Dec 202547.5%38.9%9.5%2.1%1%1%
Jan 202652.3%35%8.5%2.4%0.92%0.92%
Feb 202652.5%35.1%8.6%2.2%0.92%0.71%
Mar 202647%38.5%9.4%3.3%1%0.78%
Apr 202647%38.5%9.4%3.4%1%0.68%
May 202648.3%39.5%7.9%3%0.8%0.57%
Jun 202648.6%39.7%7.9%2.5%0.71%0.58%
Jul 202648.7%39.9%8%2.3%0.71%0.48%
Aug 202649.4%40.4%6.6%2.3%0.82%0.39%
Sep 202649.5%40.5%6.6%2%0.82%0.48%

How has the Buffer and Sharethrough comparison changed over the last 12 months?

3 findings

How did search popularity change for content distribution platforms worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Sharethrough worldwide fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026.

  2. Estimated monthly branded searches for Buffer worldwide fell 19.4% over 12 measured months, from 3K to 2.5K in September 2026.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Buffer’s and Sharethrough’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Buffer

8 branded search terms

  • buffer app for instagram
  • buffer app instagram
  • buffer app twitter
  • buffer for instagram
  • buffer for twitter
  • buffer linkedin
  • buffer publish
  • buffer social

Sharethrough

1 branded search term

  • sharethrough

How the Brand Demand Index is measured

Other head-to-heads among content distribution platforms

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