AuthoredUp vs Buffer:Which is more popular?
In October 2026, AuthoredUp had more branded searches than Buffer among LinkedIn content tools worldwide. AuthoredUp had about 1,900 branded searches, while Buffer had 480. AuthoredUp made up 9% of all LinkedIn content tool searches we track, and Buffer accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about LinkedIn content tools, Buffer appeared in three of the five answers and AuthoredUp in one. Buffer was mentioned before AuthoredUp in two out of three answers.
Who do people search for more?
AuthoredUp, about 4 searches for every 1 for Buffer
Who does AI mention more?
Buffer, mentioned in 3 of 5 answers, AuthoredUp in 1
Who does AI recommend more?
Buffer, named ahead of AuthoredUp in 2 of 3 answers
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Top LinkedIn content tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Buffer was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. AuthoredUp was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Buffer was listed before AuthoredUp in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Buffer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Taplio2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hootsuite2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- AuthoredUp1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Supergrow1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
TypeGrow0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
aiCarousels0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
PostNitro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kleo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Shield0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about LinkedIn content tools
5 answers
Asked ChatGPT
“What's the best tool for writing LinkedIn posts?”
Asked ChatGPT
“How can I schedule LinkedIn posts and see how they perform?”
Asked ChatGPT
“Which AI tool should I use to grow on LinkedIn?”
Searched Google, AI Overview
“linkedin post scheduler”
Searched Google, AI Overview
“linkedin post generator”
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is AuthoredUp or Buffer more popular in search?
This chart shows how often people search Google for AuthoredUp and Buffer by name. Each line represents a brand's share of searches for all 12 LinkedIn content tools we track, month by month, from English-language searches worldwide.
Share of searches by month for AuthoredUp, Buffer. The figures are in the table below the chart.
View monthly share of searches table
| Month | Taplio | TypeGrow | AuthoredUp | Supergrow | aiCarousels | PostNitro | Buffer | Kleo | Shield | EasyGen | RedactAI | Hootsuite |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 47.9% | 9.5% | 7.7% | 8.1% | 11.7% | 5% | 1% | 1.4% | 3.1% | 0.45% | 3.4% | 0.69% |
| Dec 2025 | 50.6% | 10.1% | 8.1% | 7.2% | 10.1% | 3.6% | 1.1% | 0.98% | 3.3% | 0.73% | 3.6% | 0.73% |
| Jan 2026 | 47.5% | 9.4% | 9.4% | 8.3% | 9.4% | 5% | 1.3% | 1.5% | 3.9% | 0.45% | 2.6% | 1.3% |
| Feb 2026 | 49% | 9.7% | 7.8% | 8.6% | 7.8% | 6.5% | 1.3% | 1.3% | 4% | 0.7% | 2.4% | 0.87% |
| Mar 2026 | 48.6% | 9.6% | 7.9% | 8.6% | 7.9% | 6.3% | 1.6% | 1% | 4% | 0.37% | 3.5% | 0.7% |
| Apr 2026 | 47.3% | 9.4% | 7.6% | 5.5% | 9.4% | 7.6% | 1.9% | 0.92% | 4.9% | 0.44% | 4.2% | 0.84% |
| May 2026 | 50.1% | 10% | 8% | 8.8% | 8% | 5.3% | 1.6% | 0.91% | 4.3% | 0.72% | 1.6% | 0.58% |
| Jun 2026 | 46.3% | 11.3% | 9.1% | 8.3% | 7.5% | 5% | 1.8% | 0.97% | 2.2% | 5.9% | 1% | 0.66% |
| Jul 2026 | 44.7% | 13.3% | 8.9% | 7.8% | 8.9% | 4.8% | 2.2% | 1.2% | 2.6% | 3.7% | 1.2% | 0.78% |
| Aug 2026 | 46.5% | 13.8% | 9.2% | 8% | 9.2% | 5% | 2.8% | 1.8% | 1.4% | 0.81% | 0.81% | 0.65% |
| Sep 2026 | 42.3% | 15.4% | 10.3% | 7.6% | 10.3% | 5.6% | 2.1% | 1.6% | 1.4% | 1.4% | 1.1% | 1.1% |
| Oct 2026 | 46.8% | 13.7% | 9% | 8.1% | 7.6% | 6.1% | 2.3% | 1.7% | 1.5% | 1.2% | 1.2% | 0.8% |
How has branded search for AuthoredUp and Buffer changed worldwide over the last 12 months?
3 findings
- AuthoredUp was ahead of Buffer in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, AuthoredUp’s share of searches among LinkedIn content tools worldwide moved from 7.7% to 9%, and its estimated monthly branded searches moved from 2.9K to 1.9K.
- Across the 12 months ending October 2026, Buffer’s share of searches among LinkedIn content tools worldwide moved from 1% to 2.3%, and its estimated monthly branded searches moved from 390 to 480.
How did search popularity change for LinkedIn content tools worldwide in October 2026?
2 changes
In October 2026, AuthoredUp lost share of searches among LinkedIn content tools worldwide, from 10.3% to 9%.
Estimated monthly branded searches for Buffer worldwide rose 23.1% over 12 measured months, from 390 to 480 in October 2026.
How are AuthoredUp’s and Buffer’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using AuthoredUp’s and Buffer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AuthoredUp
1 branded search term
- authoredup
Buffer
1 branded search term
- buffer linkedin
Other head-to-heads among LinkedIn content tools
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