Brandwave

How popular isHootsuite?

In October 2026, people searched for Hootsuite by name about 114,000 times worldwide, a 44.7% decrease from the previous year. These searches made up 0.8% of all global LinkedIn content tool searches, placing Hootsuite 12th out of 12 tools. When we asked both ChatGPT and Google AI Overviews about LinkedIn content tools, Hootsuite appeared in two of the five answers and was the joint fourth most recommended of the 12.

Search and AI answers in October 2026

Hootsuite is the 12th most searched of 12 competitors and the joint fourth most recommended in the AI answers we collected.

  1. TaplioShare of searches 46.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  2. TypeGrowShare of searches 13.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. AuthoredUpShare of searches 9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  4. SupergrowShare of searches 8.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  5. HootsuiteShare of searches 0.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

+7 more

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Top LinkedIn content tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hootsuite was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Hootsuite is the joint fourth most recommended of the 12.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Buffer1st
  2. Taplio2nd
  3. AuthoredUp3rd
  4. Supergrow4th
  5. Hootsuite4th
  6. TypeGrow–
  7. aiCarousels–
  8. PostNitro–
  9. Kleo–
  10. Shield–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Buffer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Taplio2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hootsuite2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AuthoredUp1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Supergrow1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TypeGrow0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • aiCarousels0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PostNitro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kleo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shield0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about LinkedIn content tools

5 answers

  • Asked ChatGPT

    “What's the best tool for writing LinkedIn posts?”

    1. 1Taplio

  • Asked ChatGPT

    “How can I schedule LinkedIn posts and see how they perform?”

    1. 1Buffer
    2. 2Hootsuite

  • Asked ChatGPT

    “Which AI tool should I use to grow on LinkedIn?”

    1. 1Taplio
    2. 2AuthoredUp
    3. 3Buffer

  • Searched Google, AI Overview

    “linkedin post scheduler”

    1. 1Buffer
    2. 2Supergrow

  • Searched Google, AI Overview

    “linkedin post generator”

    1. 1Hootsuite

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

How often do people search for Hootsuite compared with other LinkedIn content tools worldwide?

Hootsuite against LinkedIn content tools worldwide, by month

Share of searches by month for Taplio, TypeGrow, AuthoredUp, Supergrow, aiCarousels, PostNitro, Buffer, Hootsuite. The figures are in the table below the chart.

View monthly share of searches table
MonthTaplioTypeGrowAuthoredUpSupergrowaiCarouselsPostNitroBufferKleoShieldEasyGenRedactAIHootsuite
Nov 202547.9%9.5%7.7%8.1%11.7%5%1%1.4%3.1%0.45%3.4%0.69%
Dec 202550.6%10.1%8.1%7.2%10.1%3.6%1.1%0.98%3.3%0.73%3.6%0.73%
Jan 202647.5%9.4%9.4%8.3%9.4%5%1.3%1.5%3.9%0.45%2.6%1.3%
Feb 202649%9.7%7.8%8.6%7.8%6.5%1.3%1.3%4%0.7%2.4%0.87%
Mar 202648.6%9.6%7.9%8.6%7.9%6.3%1.6%1%4%0.37%3.5%0.7%
Apr 202647.3%9.4%7.6%5.5%9.4%7.6%1.9%0.92%4.9%0.44%4.2%0.84%
May 202650.1%10%8%8.8%8%5.3%1.6%0.91%4.3%0.72%1.6%0.58%
Jun 202646.3%11.3%9.1%8.3%7.5%5%1.8%0.97%2.2%5.9%1%0.66%
Jul 202644.7%13.3%8.9%7.8%8.9%4.8%2.2%1.2%2.6%3.7%1.2%0.78%
Aug 202646.5%13.8%9.2%8%9.2%5%2.8%1.8%1.4%0.81%0.81%0.65%
Sep 202642.3%15.4%10.3%7.6%10.3%5.6%2.1%1.6%1.4%1.4%1.1%1.1%
Oct 202646.8%13.7%9%8.1%7.6%6.1%2.3%1.7%1.5%1.2%1.2%0.8%

  1. 1.Taplio

    46.8%

    Held 1st. 9.9K estimated branded searches, 0% vs prior month. Share +4.5 points.

  2. 2.TypeGrow

    13.7%

    Held 2nd. 2.9K estimated branded searches, -19.4% vs prior month. Share -1.7 points.

  3. 3.AuthoredUp

    9%

    Moved from 4th to 3rd. 1.9K estimated branded searches, -20.8% vs prior month. Share -1.3 points.

  4. 4.Supergrow

    8.1%

    Moved from 5th to 4th. 1.7K estimated branded searches, -3.4% vs prior month. Share +0.5 points.

  5. 5.aiCarousels

    7.6%

    Moved from 3rd to 5th. 1.6K estimated branded searches, -33.3% vs prior month. Share -2.7 points.

  6. 6.PostNitro

    6.1%

    Held 6th. 1.3K estimated branded searches, 0% vs prior month. Share +0.6 points.

  7. 7.Buffer

    2.3%

    Held 7th. 480 estimated branded searches, 0% vs prior month. Share +0.2 points.

  8. 8.Kleo

    1.7%

    Held 8th. 370 estimated branded searches, 0% vs prior month. Share +0.2 points.

  9. 9.Shield

    1.5%

    Held 9th. 310 estimated branded searches, -6.1% vs prior month. Share +0.1 points.

  10. 10.EasyGen

    1.2%

    Held 10th. 260 estimated branded searches, -18.8% vs prior month. Share -0.1 points.

  11. 11.RedactAI

    1.2%

    Moved from 12th to 11th. 260 estimated branded searches, 0% vs prior month. Share +0.1 points.

  12. 12.Hootsuite

    0.8%

    Moved from 11th to 12th. 170 estimated branded searches, -34.6% vs prior month. Share -0.3 points.

Hootsuite sells other things too, so only its searches that name this product count here, like “hootsuite linkedin”.

Compare popularity between Hootsuite and its closest rivals

Every comparison with Hootsuite

32 comparisons

How has branded search demand for Hootsuite changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Hootsuite worldwide fell from 207K to 114K.
  • Across the 12 months ending October 2026, Hootsuite fell from 11th to 12th among LinkedIn content tools worldwide.

How did search popularity change for LinkedIn content tools worldwide in October 2026?

6 changes

  1. In October 2026, Supergrow overtook aiCarousels to rank 4th among LinkedIn content tools worldwide, with 8.1% of the searches.

  2. In October 2026, Taplio gained share of searches among LinkedIn content tools worldwide, from 42.3% to 46.8%.

  3. In October 2026, PostNitro gained share of searches among LinkedIn content tools worldwide, from 5.6% to 6.1%.

  4. In October 2026, aiCarousels lost share of searches among LinkedIn content tools worldwide, from 10.3% to 7.6%.

  5. In October 2026, TypeGrow lost share of searches among LinkedIn content tools worldwide, from 15.4% to 13.7%.

  6. In October 2026, AuthoredUp lost share of searches among LinkedIn content tools worldwide, from 10.3% to 9%.

How are Hootsuite’s branded searches counted?

22 search terms

Brandwave collects information about searches that people make online using Hootsuite’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hootsuite
  • hootsuite ads
  • hootsuite analytics
  • hootsuite app
  • hootsuite application
  • hootsuite enterprise
  • hootsuite for nonprofits
  • hootsuite insights
  • hootsuite linkedin
  • hootsuite listening
  • hootsuite media
  • hootsuite reports
  • hootsuite sentiment analysis
  • hootsuite social
  • hootsuite social listening
  • hootsuite social marketing
  • hootsuite social media
  • hootsuite social media listening
  • hootsuite social media marketing
  • hootsuite social media monitoring
  • hootsuite social monitoring
  • social listening on hootsuite

Do you work for Hootsuite? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Hootsuite compete?

Hootsuite is ranked by how often people search for it in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Social media scheduling tools2nd of 812.2%Show ranking
Social media management tools2nd of 1012.5%Show ranking
Social media analytics platforms2nd of 814%Show ranking
AI social media tools2nd of 815.9%Show ranking
Social listening platforms6th of 80.33%Show ranking
LinkedIn content tools12th of 120.8%Shown above
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