Hootsuite vs Planoly:Which is more popular by branded search?
In August 2026, Hootsuite had more branded searches than Planoly among social media scheduling tools worldwide. Hootsuite was estimated to have 125K branded searches compared to Planoly’s 19.4K, and held a 32.3% Share of Search versus Planoly’s 5%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Hootsuite or Planoly?
Compare tools for planning, scheduling, and publishing social media posts, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hootsuite, Planoly. The figures are in the table below the chart.
View monthly share of search table
| Month | Hootsuite | Buffer | Sprout Social | Planoly | Loomly | Later |
|---|---|---|---|---|---|---|
| Oct 2025 | 46% | 7.5% | 29.1% | 5.9% | 7.2% | 4.2% |
| Nov 2025 | 50.8% | 6.6% | 26.4% | 5.4% | 6.6% | 4.2% |
| Dec 2025 | 48.8% | 9% | 25.5% | 6.3% | 6.3% | 4.1% |
| Jan 2026 | 52.8% | 9.1% | 22.9% | 5.7% | 5.7% | 3.9% |
| Feb 2026 | 50.7% | 13.2% | 21.5% | 5.3% | 5.3% | 4% |
| Mar 2026 | 47.3% | 13% | 24.4% | 5% | 6% | 4.4% |
| Apr 2026 | 43.6% | 18% | 22.1% | 5.5% | 6.5% | 4.3% |
| May 2026 | 42.2% | 19.1% | 23.9% | 4.8% | 5.7% | 4.3% |
| Jun 2026 | 41% | 20.3% | 23.7% | 4.7% | 5.6% | 4.6% |
| Jul 2026 | 29.5% | 35.8% | 22.5% | 3.8% | 4.4% | 4% |
| Aug 2026 | 32.3% | 28.9% | 24.8% | 5% | 4.9% | 4% |
| Sep 2026 | — | — | — | — | — | — |
How has the Hootsuite and Planoly comparison changed over the last 12 months?
3 findings
- Hootsuite was ahead of Planoly in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hootsuite’s estimated Share of Search among social media scheduling tools worldwide moved from 46% to 32.3%, and its estimated monthly branded searches moved from 224K to 125K.
- Across the 11 months ending August 2026, Planoly’s estimated Share of Search among social media scheduling tools worldwide moved from 5.9% to 5%, and its estimated monthly branded searches moved from 28.8K to 19.4K.
How did search popularity change for social media scheduling tools worldwide in August 2026?
2 changes
In August 2026, Hootsuite overtook Buffer to take the highest estimated Share of Search among social media scheduling tools worldwide, at 32.3%.
In August 2026, Planoly overtook Later to rank 4th among social media scheduling tools worldwide, at 5%.
How each brand is measured
Brandwave collects information about searches that people make online using Hootsuite’s and Planoly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hootsuite
40 branded search terms
- hoot suite com
- hootsuite
- hootsuite ads
- hootsuite advertising
- hootsuite analytics
- hootsuite app
- hootsuite application
- hootsuite cost
- hootsuite enterprise
- hootsuite for nonprofits
- hootsuite insights
- hootsuite media
- hootsuite planner
- hootsuite plans
- hootsuite plans and pricing
- hootsuite pricing
- hootsuite pricing plans
- hootsuite professional plan
- hootsuite reports
- hootsuite sentiment analysis
- hootsuite social
- hootsuite social listening
- hootsuite social listening tool
- hootsuite social marketing
- hootsuite social media
- hootsuite social media analytics
- hootsuite social media listening
- hootsuite social media management
- hootsuite social media manager
- hootsuite social media marketing
- hootsuite social media monitoring
- hootsuite social media planner
- hootsuite social media scheduler
- hootsuite social media scheduling
- hootsuite social media tools
- hootsuite social monitoring
- professional plan hootsuite
- social listening on hootsuite
- social media analytics hootsuite
- social media plan hootsuite
Planoly
18 branded search terms
- app planoly
- instagram planoly
- planoly
- planoly analytics
- planoly app
- planoly calendar
- planoly com
- planoly cost
- planoly desktop
- planoly for desktop
- planoly for instagram
- planoly free
- planoly free plan
- planoly instagram
- planoly instagram planner
- planoly plans
- planoly pricing
- planoly social media
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