Brandwave

How popular isSprout Social in search?

In August 2026, there were an estimated 95.6K branded searches for Sprout Social worldwide which is down 32.5% over the last 11 months. Sprout Social holds 11.4% estimated Share of Search among social media scheduling tools worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Buffer67.2%
  2. Hootsuite14.9%
  3. Sprout Social11.4%
  4. Planoly2.3%
  5. Loomly2.2%
  6. Later1.9%
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Which social media scheduling tools compete with Sprout Social?

Sprout Social against social media scheduling tools worldwide, by month

Share of Search by month for Buffer, Hootsuite, Sprout Social, Planoly, Loomly. The figures are in the table below the chart.

View monthly share of search table
MonthBufferHootsuiteSprout SocialPlanolyLoomlyLater
Oct 202556.6%21.6%13.7%2.8%3.4%2%
Nov 202558.6%22.5%11.7%2.4%2.9%1.9%
Dec 202558.7%22.2%11.6%2.9%2.9%1.9%
Jan 202656.4%25.3%11%2.7%2.7%1.9%
Feb 202656.7%25.3%10.7%2.6%2.6%2%
Mar 202659.5%22%11.4%2.3%2.8%2%
Apr 202663.8%19.2%9.8%2.4%2.9%1.9%
May 202665.7%17.9%10.1%2.1%2.4%1.8%
Jun 202662%19.5%11.3%2.3%2.7%2.2%
Jul 202668.7%14.4%11%1.8%2.1%1.9%
Aug 202667.2%14.9%11.4%2.3%2.2%1.9%
Sep 2026——————

  1. 1.Buffer

    67.2%

    Held 1st. 562K estimated branded searches, -6.9% vs prior month. Share -1.5 points.

  2. 2.Hootsuite

    14.9%

    Held 2nd. 125K estimated branded searches, -1.1% vs prior month. Share +0.6 points.

  3. 3.Sprout Social

    11.4%

    Held 3rd. 95.6K estimated branded searches, -0.85% vs prior month. Share +0.5 points.

  4. 4.Planoly

    2.3%

    Moved from 6th to 4th. 19.4K estimated branded searches, +19.4% vs prior month. Share +0.5 points.

  5. 5.Loomly

    2.2%

    Moved from 4th to 5th. 18.8K estimated branded searches, -0.48% vs prior month. Share +0.1 points.

  6. 6.Later

    1.9%

    Moved from 5th to 6th. 15.6K estimated branded searches, -8% vs prior month. Share -0.1 points.

Compare search popularity between Sprout Social and its closest rivals

How has branded search demand for Sprout Social changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Sprout Social worldwide fell from 142K to 95.6K.
  • Across the 11 months ending August 2026, Sprout Social’s estimated Share of Search among social media scheduling tools worldwide decreased from 13.7% to 11.4%.
  • Across the 11 months ending August 2026, Sprout Social’s estimated Share of Search among social media scheduling tools worldwide peaked at 13.7% in October 2025 and was lowest at 9.8% in April 2026.

How did search popularity change for social media scheduling tools worldwide in August 2026?

  1. In August 2026, Hootsuite gained estimated Share of Search among social media scheduling tools worldwide, from 14.4% to 14.9%.

  2. In August 2026, Buffer lost estimated Share of Search among social media scheduling tools worldwide, from 68.7% to 67.2%.

  3. In August 2026, Planoly rose from 6th to 4th among social media scheduling tools worldwide.

  4. In August 2026, Later fell from 5th to 6th among social media scheduling tools worldwide.

  5. In August 2026, Loomly fell from 4th to 5th among social media scheduling tools worldwide.

  6. Estimated monthly branded searches for Sprout Social worldwide fell 32.5% over 11 measured months, from 142K to 95.6K in August 2026.

Where does Sprout Social compete?

Sprout Social is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Social media analytics platforms3rd of 78.9%Show ranking
Social media management tools3rd of 610.7%Show ranking
Social media management platforms3rd of 511%Show ranking
Social media scheduling tools3rd of 611.4%Shown above

How is Sprout Social measured?

Brandwave collects information about searches that people make online using Sprout Social’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

27 branded search terms

  • social listening sprout social
  • social media sprout social
  • sprout social
  • sprout social analytics
  • sprout social app
  • sprout social com
  • sprout social community management
  • sprout social cost
  • sprout social for agencies
  • sprout social for nonprofits
  • sprout social influencer marketing
  • sprout social influencers
  • sprout social link in bio
  • sprout social listening
  • sprout social management
  • sprout social media
  • sprout social media analytics
  • sprout social media management
  • sprout social media monitoring
  • sprout social platform
  • sprout social premium analytics
  • sprout social pricing
  • sprout social reporting
  • sprout social social listening
  • sprout social social media
  • sprout social tiktok
  • sproutsocialcom

Do you work for Sprout Social? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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