Cision vs Sprout Social:Which is searched more?
In September 2026, Sprout Social had more branded searches than Cision among media monitoring and social listening tools worldwide. Sprout Social had about 91,300 branded searches, while Cision had 2,110. Sprout Social made up 36.4% of all media monitoring and social listening tool searches we track, and Cision accounted for 0.84%. These are worldwide searches for English-language branded terms.
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Is Cision or Sprout Social more popular in search?
Compare the media monitoring and social listening tools teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Sprout Social, Cision. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sprout Social | Brandwatch | Muck Rack | Brand24 | Talkwalker | Onclusive | Agility PR Solutions | Prezly | Prowly | Cision | CisionOne | Meltwater | Mention |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.4% | 17.7% | 11.7% | 11.7% | 11.7% | 2.9% | 0.98% | 0.7% | 1.6% | 0.79% | 0.38% | 0.23% | 0.11% |
| Nov 2025 | 36.7% | 20.2% | 11% | 13.4% | 11% | 2.7% | 0.92% | 0.8% | 1.8% | 0.74% | 0.33% | 0.24% | 0.13% |
| Dec 2025 | 35.8% | 19.6% | 13% | 13% | 10.6% | 3.2% | 0.91% | 0.75% | 1.4% | 0.87% | 0.39% | 0.24% | 0.13% |
| Jan 2026 | 38.2% | 17.3% | 14% | 11.4% | 11.4% | 2.8% | 1% | 0.66% | 1.5% | 0.76% | 0.45% | 0.3% | 0.17% |
| Feb 2026 | 34.6% | 19.1% | 15.3% | 12.5% | 10.3% | 3.1% | 1.1% | 0.72% | 1.4% | 0.87% | 0.49% | 0.37% | 0.15% |
| Mar 2026 | 35.6% | 19.7% | 13% | 13% | 10.6% | 3.3% | 0.93% | 0.77% | 1.4% | 0.71% | 0.42% | 0.33% | 0.15% |
| Apr 2026 | 34.6% | 19% | 15.3% | 12.5% | 10.3% | 3.2% | 1.2% | 0.72% | 1.4% | 0.84% | 0.49% | 0.36% | 0.18% |
| May 2026 | 36% | 19.9% | 13.1% | 13.1% | 10.7% | 2.7% | 0.98% | 0.75% | 1.1% | 0.73% | 0.35% | 0.47% | 0.15% |
| Jun 2026 | 34.8% | 19% | 15.4% | 12.6% | 10.3% | 3.1% | 1.1% | 0.73% | 1.1% | 0.82% | 0.38% | 0.45% | 0.12% |
| Jul 2026 | 37.7% | 16.9% | 16.7% | 11.2% | 9.2% | 3.4% | 1.2% | 0.66% | 1.2% | 0.87% | 0.41% | 0.36% | 0.16% |
| Aug 2026 | 38.3% | 17.2% | 17% | 11.4% | 9.3% | 2.3% | 1% | 0.8% | 1% | 0.74% | 0.42% | 0.37% | 0.09% |
| Sep 2026 | 36.4% | 19.8% | 16.1% | 10.8% | 8.8% | 3.3% | 1.1% | 0.96% | 0.96% | 0.84% | 0.52% | 0.29% | 0.1% |
How has the Cision and Sprout Social comparison changed over the last 12 months?
3 findings
- Sprout Social was ahead of Cision in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cision’s share of searches among media monitoring and social listening tools worldwide moved from 0.79% to 0.84%, and its estimated monthly branded searches moved from 2.7K to 2.1K.
- Across the 12 months ending September 2026, Sprout Social’s share of searches among media monitoring and social listening tools worldwide moved from 39.4% to 36.4%, and its estimated monthly branded searches moved from 136K to 91.3K.
How did search popularity change for media monitoring and social listening tools worldwide in September 2026?
2 changes
In September 2026, Sprout Social lost share of searches among media monitoring and social listening tools worldwide, from 38.3% to 36.4%.
Estimated monthly branded searches for Cision worldwide fell 22.4% over 12 measured months, from 2.7K to 2.1K in September 2026.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Cision’s and Sprout Social’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cision
2 branded search terms
- cision pr
- cision pr newswire
Sprout Social
10 branded search terms
- social listening sprout social
- social media sprout social
- sprout social
- sprout social app
- sprout social influencers
- sprout social listening
- sprout social platform
- sprout social reporting
- sprout social social media
- sprout social tiktok
Other head-to-heads among media monitoring and social listening tools
Sprout Social vs Brandwatch: compare search popularity
Sprout Social vs Muck Rack: compare search popularity
Sprout Social vs Brand24: compare search popularity
Sprout Social vs Talkwalker: compare search popularity- Brandwatch vs Muck Rack: compare search popularity
- Brandwatch vs Brand24: compare search popularity
Put your own brand in this comparison
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