Brandwave

Media monitoring and social listening tools:Which are searched most?

In September 2026, Meltwater was the most searched among media monitoring and social listening tools worldwide, with an estimated 60.8K branded searches and 35% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Meltwater35%
  2. Brandwatch28.7%
  3. Muck Rack23.4%
  4. Talkwalker12.8%
  5. Mention0.15%

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Share of SearchLeaderboard

Compare the media monitoring and social listening tools teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among media monitoring and social listening tools worldwide, by month

Share of Search by month for Meltwater, Brandwatch, Muck Rack, Talkwalker. The figures are in the table below the chart.

View monthly share of search table
MonthMeltwaterBrandwatchMuck RackTalkwalkerMention
Oct 202534.2%28.2%18.7%18.7%0.18%
Nov 202532.2%32.4%17.6%17.6%0.21%
Dec 202531%31.2%20.7%16.9%0.2%
Jan 202632.9%27.1%21.9%17.9%0.26%
Feb 202633.9%28.1%22.6%15.1%0.22%
Mar 202631%31.2%20.7%16.8%0.24%
Apr 202634%28%22.7%15.1%0.27%
May 202635.4%29.3%19.3%15.8%0.23%
Jun 202634.1%27.9%22.7%15.2%0.18%
Jul 202636.9%24.8%24.6%13.5%0.24%
Aug 202636.9%24.8%24.6%13.5%0.13%
Sep 202635%28.7%23.4%12.8%0.15%

This month’s ranking, September 2026

  1. 1.Meltwater

    35%

    Held 1st. 60.8K estimated branded searches, -0.02% vs prior month. Share -1.9 points.

  2. 2.Brandwatch

    28.7%

    Held 2nd. 49.8K estimated branded searches, +21.8% vs prior month. Share +3.9 points.

  3. 3.Muck Rack

    23.4%

    Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share -1.3 points.

  4. 4.Talkwalker

    12.8%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share -0.7 points.

  5. 5.Mention

    0.15%

    Held 5th. 260 estimated branded searches, +23.8% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among media monitoring and social listening tools worldwide?

In September 2026, Meltwater was the most searched among media monitoring and social listening tools worldwide, with an estimated 60.8K branded searches and 35% estimated Share of Search within this set. Brandwatch is in 2nd place, 6.3 percentage points behind at 28.7% Share of Search.

Global media monitoring and social listening tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Meltwater34.2% → 35%36.9%Aug 202631%Dec 20251st
Brandwatch28.2% → 28.7%32.4%Nov 202524.8%Aug 20262nd
Muck Rack18.7% → 23.4%24.6%Aug 202617.6%Nov 20253rd
Talkwalker18.7% → 12.8%18.7%Oct 202512.8%Sep 20264th
Mention0.18% → 0.15%0.27%Apr 20260.13%Aug 20265th

Each finding as a sentence

  • Across the 12 months ending September 2026, Meltwater’s estimated Share of Search among media monitoring and social listening tools worldwide increased from 34.2% to 35%.
  • Across the 12 months ending September 2026, Muck Rack’s estimated Share of Search among media monitoring and social listening tools worldwide increased from 18.7% to 23.4%.
  • Across the 12 months ending September 2026, Talkwalker’s estimated Share of Search among media monitoring and social listening tools worldwide decreased from 18.7% to 12.8%.
  • Across the 12 months ending September 2026, Meltwater’s estimated Share of Search among media monitoring and social listening tools worldwide peaked at 36.9% in August 2026 and was lowest at 31% in December 2025.
  • Across the 12 months ending September 2026, Brandwatch’s estimated Share of Search among media monitoring and social listening tools worldwide peaked at 32.4% in November 2025 and was lowest at 24.8% in August 2026.
  • Across the 12 months ending September 2026, Muck Rack’s estimated Share of Search among media monitoring and social listening tools worldwide peaked at 24.6% in August 2026 and was lowest at 17.6% in November 2025.
  • Across the 12 months ending September 2026, Brandwatch and Mention held steady: their estimated Share of Search among media monitoring and social listening tools worldwide each moved less than 0.5 percentage points.

How did search popularity change for media monitoring and social listening tools worldwide in September 2026?

  1. In September 2026, Brandwatch gained estimated Share of Search among media monitoring and social listening tools worldwide, from 24.8% to 28.7%.

  2. In September 2026, Meltwater lost estimated Share of Search among media monitoring and social listening tools worldwide, from 36.9% to 35%.

  3. In September 2026, Muck Rack lost estimated Share of Search among media monitoring and social listening tools worldwide, from 24.6% to 23.4%.

  4. In September 2026, Talkwalker lost estimated Share of Search among media monitoring and social listening tools worldwide, from 13.5% to 12.8%.

  5. Estimated monthly branded searches for Mention worldwide fell 33.3% over 12 measured months, from 390 to 260 in September 2026.

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