Muck Rack vs Onclusive:Which is more popular?
In September 2026, Muck Rack had more branded searches than Onclusive among media monitoring and social listening tools worldwide. Muck Rack had about 40,600 branded searches, while Onclusive had 8,200. Muck Rack made up 16.1% of all media monitoring and social listening tool searches we track, and Onclusive accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about media monitoring and social listening tools, Muck Rack appeared in one of the five answers and Onclusive in none.
Follow Muck Rack vs Onclusive and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top media monitoring and social listening tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Muck Rack was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Onclusive did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Brand245 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Brandwatch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Meltwater4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sprout Social3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Talkwalker2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cision2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Muck Rack1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- CisionOne1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Onclusive0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Agility PR Solutions0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about media monitoring and social listening tools
5 answers
Asked ChatGPT
“Which media monitoring tool should I use?”
Asked ChatGPT
“What are the best media monitoring tools?”
Asked ChatGPT
“What's the best media monitoring tool for social listening?”
Searched Google, AI Overview
“social listening tools”
Searched Google, AI Overview
“online reputation monitoring”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Muck Rack or Onclusive more popular in search?
This chart shows how often people search Google for Muck Rack and Onclusive by name. Each line represents a brand's share of searches for all 13 media monitoring and social listening tools we track, month by month, from English-language searches worldwide.
Share of searches by month for Muck Rack, Onclusive. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sprout Social | Brandwatch | Muck Rack | Brand24 | Talkwalker | Onclusive | Agility PR Solutions | Prezly | Prowly | Cision | CisionOne | Meltwater | Mention |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.4% | 17.7% | 11.7% | 11.7% | 11.7% | 2.9% | 0.98% | 0.7% | 1.6% | 0.79% | 0.38% | 0.23% | 0.11% |
| Nov 2025 | 36.7% | 20.2% | 11% | 13.4% | 11% | 2.7% | 0.92% | 0.8% | 1.8% | 0.74% | 0.33% | 0.24% | 0.13% |
| Dec 2025 | 35.8% | 19.6% | 13% | 13% | 10.6% | 3.2% | 0.91% | 0.75% | 1.4% | 0.87% | 0.39% | 0.24% | 0.13% |
| Jan 2026 | 38.2% | 17.3% | 14% | 11.4% | 11.4% | 2.8% | 1% | 0.66% | 1.5% | 0.76% | 0.45% | 0.3% | 0.17% |
| Feb 2026 | 34.6% | 19.1% | 15.3% | 12.5% | 10.3% | 3.1% | 1.1% | 0.72% | 1.4% | 0.87% | 0.49% | 0.37% | 0.15% |
| Mar 2026 | 35.6% | 19.7% | 13% | 13% | 10.6% | 3.3% | 0.93% | 0.77% | 1.4% | 0.71% | 0.42% | 0.33% | 0.15% |
| Apr 2026 | 34.6% | 19% | 15.3% | 12.5% | 10.3% | 3.2% | 1.2% | 0.72% | 1.4% | 0.84% | 0.49% | 0.36% | 0.18% |
| May 2026 | 36% | 19.9% | 13.1% | 13.1% | 10.7% | 2.7% | 0.98% | 0.75% | 1.1% | 0.73% | 0.35% | 0.47% | 0.15% |
| Jun 2026 | 34.8% | 19% | 15.4% | 12.6% | 10.3% | 3.1% | 1.1% | 0.73% | 1.1% | 0.82% | 0.38% | 0.45% | 0.12% |
| Jul 2026 | 37.7% | 16.9% | 16.7% | 11.2% | 9.2% | 3.4% | 1.2% | 0.66% | 1.2% | 0.87% | 0.41% | 0.36% | 0.16% |
| Aug 2026 | 38.3% | 17.2% | 17% | 11.4% | 9.3% | 2.3% | 1% | 0.8% | 1% | 0.74% | 0.42% | 0.37% | 0.09% |
| Sep 2026 | 36.4% | 19.8% | 16.1% | 10.8% | 8.8% | 3.3% | 1.1% | 0.96% | 0.96% | 0.84% | 0.52% | 0.29% | 0.1% |
How has the Muck Rack and Onclusive comparison changed over the last 12 months?
3 findings
- Muck Rack was ahead of Onclusive in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Muck Rack’s share of searches among media monitoring and social listening tools worldwide moved from 11.7% to 16.1%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 12 months ending September 2026, Onclusive’s share of searches among media monitoring and social listening tools worldwide moved from 2.9% to 3.3%, and its estimated monthly branded searches moved from 10.1K to 8.2K.
How did search popularity change for media monitoring and social listening tools worldwide in September 2026?
2 changes
In September 2026, Onclusive gained share of searches among media monitoring and social listening tools worldwide, from 2.3% to 3.3%.
In September 2026, Muck Rack lost share of searches among media monitoring and social listening tools worldwide, from 17% to 16.1%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Muck Rack’s and Onclusive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among media monitoring and social listening tools
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.