Brandwave

How popular isMeltwater in search?

In September 2026, there were an estimated 60.8K branded searches for Meltwater worldwide which is down 18.2% over the last 12 months. Meltwater holds 35% estimated Share of Search among media monitoring and social listening tools worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Meltwater35%
  2. Brandwatch28.7%
  3. Muck Rack23.4%
  4. Talkwalker12.8%
  5. Mention0.15%
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Which media monitoring and social listening tools compete with Meltwater?

Meltwater against media monitoring and social listening tools worldwide, by month

Share of Search by month for Meltwater, Brandwatch, Muck Rack, Talkwalker. The figures are in the table below the chart.

View monthly share of search table
MonthMeltwaterBrandwatchMuck RackTalkwalkerMention
Oct 202534.2%28.2%18.7%18.7%0.18%
Nov 202532.2%32.4%17.6%17.6%0.21%
Dec 202531%31.2%20.7%16.9%0.2%
Jan 202632.9%27.1%21.9%17.9%0.26%
Feb 202633.9%28.1%22.6%15.1%0.22%
Mar 202631%31.2%20.7%16.8%0.24%
Apr 202634%28%22.7%15.1%0.27%
May 202635.4%29.3%19.3%15.8%0.23%
Jun 202634.1%27.9%22.7%15.2%0.18%
Jul 202636.9%24.8%24.6%13.5%0.24%
Aug 202636.9%24.8%24.6%13.5%0.13%
Sep 202635%28.7%23.4%12.8%0.15%

  1. 1.Meltwater

    35%

    Held 1st. 60.8K estimated branded searches, -0.02% vs prior month. Share -1.9 points.

  2. 2.Brandwatch

    28.7%

    Held 2nd. 49.8K estimated branded searches, +21.8% vs prior month. Share +3.9 points.

  3. 3.Muck Rack

    23.4%

    Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share -1.3 points.

  4. 4.Talkwalker

    12.8%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share -0.7 points.

  5. 5.Mention

    0.15%

    Held 5th. 260 estimated branded searches, +23.8% vs prior month. Share 0 points.

Compare search popularity between Meltwater and its closest rivals

Every comparison with Meltwater

How has branded search demand for Meltwater changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Meltwater worldwide fell from 74.3K to 60.8K.
  • Across the 12 months ending September 2026, Meltwater’s estimated Share of Search among media monitoring and social listening tools worldwide increased from 34.2% to 35%.
  • Across the 12 months ending September 2026, Meltwater’s estimated Share of Search among media monitoring and social listening tools worldwide peaked at 36.9% in August 2026 and was lowest at 31% in December 2025.

How did search popularity change for media monitoring and social listening tools worldwide in September 2026?

  1. In September 2026, Brandwatch gained estimated Share of Search among media monitoring and social listening tools worldwide, from 24.8% to 28.7%.

  2. In September 2026, Meltwater lost estimated Share of Search among media monitoring and social listening tools worldwide, from 36.9% to 35%.

  3. In September 2026, Muck Rack lost estimated Share of Search among media monitoring and social listening tools worldwide, from 24.6% to 23.4%.

  4. In September 2026, Talkwalker lost estimated Share of Search among media monitoring and social listening tools worldwide, from 13.5% to 12.8%.

  5. Estimated monthly branded searches for Mention worldwide fell 33.3% over 12 measured months, from 390 to 260 in September 2026.

Where does Meltwater compete?

Meltwater is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Media monitoring and social listening tools1st of 535%Shown above
Media monitoring platforms1st of 542.5%Show ranking
Social listening platforms1st of 543.1%Show ranking
Brand monitoring tools1st of 552.5%Show ranking

How is Meltwater measured?

Brandwave collects information about searches that people make online using Meltwater’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • meltwater
  • meltwater media intelligence
  • meltwater social listening

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How the Brand Demand Index is measured

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