Brandwave

CoverageBook vs Meltwater:Which is more popular?

In September 2026, CoverageBook had more branded searches than Meltwater among earned media measurement platforms worldwide. CoverageBook had about 2,400 branded searches, while Meltwater had 730. CoverageBook made up 2.2% of all earned media measurement platform searches we track, and Meltwater accounted for 0.67%. When we asked ChatGPT and Google AI Overviews about earned media measurement platforms, Meltwater appeared in all five answers and CoverageBook in three. Meltwater was mentioned before CoverageBook in every answer.

Among earned media measurement platforms worldwide in September 2026

Who do people search for more?

CoverageBook, about 3 searches for every 1 for Meltwater

CoverageBook 2.4K searchesMeltwater 730 searches

Who does AI mention more?

Meltwater, mentioned in every answer we collected

Meltwater in 5 of 5CoverageBook in 3 of 5

Who does AI recommend more?

Meltwater, named ahead of CoverageBook in every answer

Meltwater first in 5CoverageBook never first

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Top earned media measurement platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Meltwater appeared in all five answers. CoverageBook was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Meltwater was listed before CoverageBook in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Meltwater1st
  2. Muck Rack2nd
  3. Onclusive3rd
  4. Cision4th
  5. CoverageBook5th
  6. Brandwatch6th
  7. Signal AI–
  8. Truescope–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Meltwater5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Muck Rack3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Onclusive3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CoverageBook3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Brandwatch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cision2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Signal AI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Truescope0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about earned media measurement platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is CoverageBook or Meltwater more popular in search?

This chart shows how often people search Google for CoverageBook and Meltwater by name. Each line represents a brand's share of searches for all eight earned media measurement platforms we track, month by month, from English-language searches worldwide.

CoverageBook and Meltwater among earned media measurement platforms worldwide, by month

Share of searches by month for CoverageBook, Meltwater. The figures are in the table below the chart.

View monthly share of searches table
MonthBrandwatchMuck RackOnclusiveSignal AICoverageBookTruescopeMeltwaterCision
Oct 202548.7%32.6%8.1%6.5%2.3%0.85%0.64%0.26%
Nov 202553.4%29.2%7.3%5.8%2.6%0.89%0.63%0.28%
Dec 202549.4%33%8.2%5.4%2.4%0.75%0.61%0.32%
Jan 202644.6%36.5%7.4%7.3%2.2%0.94%0.78%0.29%
Feb 202644.6%36.5%7.5%7.3%2.2%0.82%0.88%0.35%
Mar 202648.8%32.6%8.2%6.5%1.9%0.86%0.82%0.26%
Apr 202644.7%36.6%7.5%7.3%1.7%0.94%0.85%0.29%
May 202648.4%32.4%6.7%7.9%1.9%1.3%1.2%0.25%
Jun 202643.8%35.8%7.3%8.8%2.1%0.91%1%0.23%
Jul 202639.9%39.9%8.1%8%1.9%1.3%0.86%0.21%
Aug 202641.1%41.1%5.6%8.2%1.9%1.1%0.89%0.17%
Sep 202645.2%37%7.5%6%2.2%1.2%0.67%0.19%

How has the CoverageBook and Meltwater comparison changed over the last 12 months?

3 findings

How did search popularity change for earned media measurement platforms worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for CoverageBook worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using CoverageBook’s and Meltwater’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CoverageBook

1 branded search term

  • coveragebook

Meltwater

4 branded search terms

  • meltwater media intelligence
  • meltwater media monitoring
  • meltwater social listening
  • meltwater software

How the Brand Demand Index is measured

Other head-to-heads among earned media measurement platforms

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