Brandwatch vs Muck Rack:Which is more popular?
In September 2026, Brandwatch had more branded searches than Muck Rack among earned media measurement platforms worldwide. Brandwatch had about 49,500 branded searches, while Muck Rack had 40,500. Brandwatch made up 45.2% of all earned media measurement platform searches we track, and Muck Rack accounted for 37%. When we asked ChatGPT and Google AI Overviews about earned media measurement platforms, Muck Rack appeared in three of the five answers and Brandwatch in two. Muck Rack was mentioned before Brandwatch in three out of four answers that named either.
Who do people search for more?
Brandwatch, about 22% more searches than Muck Rack
Who does AI mention more?
Muck Rack, mentioned in 3 of 5 answers, Brandwatch in 2
Who does AI recommend more?
Muck Rack, named ahead of Brandwatch in 3 of 4 answers
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Top earned media measurement platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Muck Rack was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Brandwatch was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Muck Rack was listed before Brandwatch in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Meltwater1st- Muck Rack2nd
Onclusive3rd
Cision4th
CoverageBook5th- Brandwatch6th
Signal AI–
Truescope–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Meltwater5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Muck Rack3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Onclusive3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- CoverageBook3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Brandwatch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cision2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Signal AI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Truescope0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about earned media measurement platforms
5 answers
Asked ChatGPT
“Which earned media measurement platform should I use?”
Asked ChatGPT
“What are the best earned media measurement platforms?”
Asked ChatGPT
“What's the best earned media measurement platform for pr teams?”
Searched Google, AI Overview
“pr measurement tools”
Searched Google, AI Overview
“media coverage reports”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Brandwatch or Muck Rack more popular in search?
This chart shows how often people search Google for Brandwatch and Muck Rack by name. Each line represents a brand's share of searches for all eight earned media measurement platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Brandwatch, Muck Rack. The figures are in the table below the chart.
View monthly share of searches table
| Month | Brandwatch | Muck Rack | Onclusive | Signal AI | CoverageBook | Truescope | Meltwater | Cision |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.7% | 32.6% | 8.1% | 6.5% | 2.3% | 0.85% | 0.64% | 0.26% |
| Nov 2025 | 53.4% | 29.2% | 7.3% | 5.8% | 2.6% | 0.89% | 0.63% | 0.28% |
| Dec 2025 | 49.4% | 33% | 8.2% | 5.4% | 2.4% | 0.75% | 0.61% | 0.32% |
| Jan 2026 | 44.6% | 36.5% | 7.4% | 7.3% | 2.2% | 0.94% | 0.78% | 0.29% |
| Feb 2026 | 44.6% | 36.5% | 7.5% | 7.3% | 2.2% | 0.82% | 0.88% | 0.35% |
| Mar 2026 | 48.8% | 32.6% | 8.2% | 6.5% | 1.9% | 0.86% | 0.82% | 0.26% |
| Apr 2026 | 44.7% | 36.6% | 7.5% | 7.3% | 1.7% | 0.94% | 0.85% | 0.29% |
| May 2026 | 48.4% | 32.4% | 6.7% | 7.9% | 1.9% | 1.3% | 1.2% | 0.25% |
| Jun 2026 | 43.8% | 35.8% | 7.3% | 8.8% | 2.1% | 0.91% | 1% | 0.23% |
| Jul 2026 | 39.9% | 39.9% | 8.1% | 8% | 1.9% | 1.3% | 0.86% | 0.21% |
| Aug 2026 | 41.1% | 41.1% | 5.6% | 8.2% | 1.9% | 1.1% | 0.89% | 0.17% |
| Sep 2026 | 45.2% | 37% | 7.5% | 6% | 2.2% | 1.2% | 0.67% | 0.19% |
How has the Brandwatch and Muck Rack comparison changed over the last 12 months?
3 findings
- Brandwatch was ahead of Muck Rack in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brandwatch’s share of searches among earned media measurement platforms worldwide moved from 48.7% to 45.2%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 12 months ending September 2026, Muck Rack’s share of searches among earned media measurement platforms worldwide moved from 32.6% to 37%, and its estimated monthly branded searches held steady at 40.5K.
How did search popularity change for earned media measurement platforms worldwide in September 2026?
2 changes
In September 2026, Brandwatch gained share of searches among earned media measurement platforms worldwide, from 41.1% to 45.2%.
In September 2026, Muck Rack lost share of searches among earned media measurement platforms worldwide, from 41.1% to 37%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Brandwatch’s and Muck Rack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brandwatch
1 branded search term
- brandwatch
Muck Rack
1 branded search term
- muck rack
Other head-to-heads among earned media measurement platforms
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