Brandwave

How popular isMeltwater?

In September 2026, people searched for Meltwater by name about 730 times worldwide, an 8.8% decrease from the previous year. These searches made up 0.67% of all global earned media measurement platform searches, placing Meltwater seventh out of eight platforms. When we asked both ChatGPT and Google AI Overviews about earned media measurement platforms, Meltwater appeared in all answers and was the most recommended of the eight.

Search and AI answers in September 2026

Meltwater is the seventh most searched of 8 competitors and the most recommended in AI answers.

  1. BrandwatchShare of searches 45.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  2. Muck RackShare of searches 37%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. OnclusiveShare of searches 7.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. Signal AIShare of searches 6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. MeltwaterShare of searches 0.67%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top earned media measurement platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Meltwater appeared in all five answers. Meltwater is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Meltwater1st
  2. Muck Rack2nd
  3. Onclusive3rd
  4. Cision4th
  5. CoverageBook5th
  6. Brandwatch6th
  7. Signal AI–
  8. Truescope–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Meltwater5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Muck Rack3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Onclusive3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CoverageBook3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Brandwatch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cision2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Signal AI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Truescope0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about earned media measurement platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which earned media measurement platforms compete with Meltwater?

Meltwater against earned media measurement platforms worldwide, by month

Share of searches by month for Brandwatch, Muck Rack, Onclusive, Signal AI, CoverageBook, Meltwater. The figures are in the table below the chart.

View monthly share of searches table
MonthBrandwatchMuck RackOnclusiveSignal AICoverageBookTruescopeMeltwaterCision
Oct 202548.7%32.6%8.1%6.5%2.3%0.85%0.64%0.26%
Nov 202553.4%29.2%7.3%5.8%2.6%0.89%0.63%0.28%
Dec 202549.4%33%8.2%5.4%2.4%0.75%0.61%0.32%
Jan 202644.6%36.5%7.4%7.3%2.2%0.94%0.78%0.29%
Feb 202644.6%36.5%7.5%7.3%2.2%0.82%0.88%0.35%
Mar 202648.8%32.6%8.2%6.5%1.9%0.86%0.82%0.26%
Apr 202644.7%36.6%7.5%7.3%1.7%0.94%0.85%0.29%
May 202648.4%32.4%6.7%7.9%1.9%1.3%1.2%0.25%
Jun 202643.8%35.8%7.3%8.8%2.1%0.91%1%0.23%
Jul 202639.9%39.9%8.1%8%1.9%1.3%0.86%0.21%
Aug 202641.1%41.1%5.6%8.2%1.9%1.1%0.89%0.17%
Sep 202645.2%37%7.5%6%2.2%1.2%0.67%0.19%

  1. 1.Brandwatch

    45.2%

    Held 1st. 49.5K estimated branded searches, +22.2% vs prior month. Share +4.1 points.

  2. 2.Muck Rack

    37%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share -4.1 points.

  3. 3.Onclusive

    7.5%

    Moved from 4th to 3rd. 8.2K estimated branded searches, +49.1% vs prior month. Share +1.9 points.

  4. 4.Signal AI

    6%

    Moved from 3rd to 4th. 6.6K estimated branded searches, -18.5% vs prior month. Share -2.2 points.

  5. 5.CoverageBook

    2.2%

    Held 5th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.3 points.

  6. 6.Truescope

    1.2%

    Held 6th. 1.4K estimated branded searches, +29.8% vs prior month. Share +0.2 points.

  7. 7.Meltwater

    0.67%

    Held 7th. 730 estimated branded searches, -17% vs prior month. Share -0.2 points.

  8. 8.Cision

    0.19%

    Held 8th. 210 estimated branded searches, +23.5% vs prior month. Share 0 points.

Compare popularity between Meltwater and its closest rivals

Every comparison with Meltwater

19 comparisons

How has branded search demand for Meltwater changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Meltwater worldwide fell from 800 to 730.
  • Across the 12 months ending September 2026, Meltwater’s share of searches among earned media measurement platforms worldwide held steady, from 0.64% to 0.67%.

How did search popularity change for earned media measurement platforms worldwide in September 2026?

6 changes

  1. In September 2026, Onclusive overtook Signal AI to rank 3rd among earned media measurement platforms worldwide, with 7.5% of the searches.

  2. In September 2026, Brandwatch gained share of searches among earned media measurement platforms worldwide, from 41.1% to 45.2%.

  3. In September 2026, Muck Rack lost share of searches among earned media measurement platforms worldwide, from 41.1% to 37%.

  4. In September 2026, Signal AI lost share of searches among earned media measurement platforms worldwide, from 8.2% to 6%.

  5. Estimated monthly branded searches for Truescope worldwide rose 28.6% over 12 measured months, from 1.1K to 1.4K in September 2026.

  6. Estimated monthly branded searches for Cision worldwide fell 34.4% over 12 measured months, from 320 to 210 in September 2026.

How are Meltwater’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Meltwater’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • meltwater media intelligence
  • meltwater media monitoring
  • meltwater social listening
  • meltwater software

Do you work for Meltwater? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Meltwater compete?

Meltwater is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Brand monitoring tools8th of 90.16%Show ranking
Social listening platforms7th of 80.25%Show ranking
Media monitoring and social listening tools12th of 130.29%Show ranking
Earned media measurement platforms7th of 80.67%Shown above
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