Brandwatch vs Meltwater:Which is more popular by branded search?
In August 2026, Brandwatch had more branded searches than Meltwater among social listening platforms worldwide. Brandwatch was estimated to have 40.9K branded searches compared to Meltwater’s 310, and held a 57.1% Share of Search versus Meltwater’s 0.43%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Brandwatch or Meltwater?
Compare tools for tracking brand conversations and competitors across social channels. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Brandwatch, Meltwater. The figures are in the table below the chart.
View monthly share of search table
| Month | Brandwatch | Brand24 | Awario | Mention | Meltwater |
|---|---|---|---|---|---|
| Oct 2025 | 55.7% | 37% | 4.1% | 3% | 0.27% |
| Nov 2025 | 56.4% | 37.4% | 3.4% | 2.6% | 0.27% |
| Dec 2025 | 56.7% | 37.5% | 3.3% | 2.2% | 0.27% |
| Jan 2026 | 55.4% | 36.6% | 5% | 2.6% | 0.41% |
| Feb 2026 | 56.1% | 36.9% | 4.1% | 2.5% | 0.4% |
| Mar 2026 | 56.6% | 37.5% | 3.4% | 2.2% | 0.4% |
| Apr 2026 | 56.5% | 37.5% | 3.3% | 2.3% | 0.39% |
| May 2026 | 56.9% | 37.5% | 2.8% | 2.2% | 0.52% |
| Jun 2026 | 57% | 38% | 2.8% | 1.8% | 0.42% |
| Jul 2026 | 56.8% | 37.7% | 3.4% | 1.5% | 0.51% |
| Aug 2026 | 57.1% | 37.9% | 3.4% | 1.1% | 0.43% |
| Sep 2026 | — | — | — | — | — |
How has the Brandwatch and Meltwater comparison changed over the last 12 months?
3 findings
- Brandwatch was ahead of Meltwater in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Brandwatch’s estimated Share of Search among social listening platforms worldwide moved from 55.7% to 57.1%, and its estimated monthly branded searches moved from 61.2K to 40.9K.
- Across the 11 months ending August 2026, Meltwater’s estimated Share of Search among social listening platforms worldwide moved from 0.27% to 0.43%, and its estimated monthly branded searches moved from 300 to 310.
How did search popularity change for social listening platforms worldwide in August 2026?
1 change
Estimated monthly branded searches for Brandwatch worldwide fell 33.2% over 11 measured months, from 61.2K to 40.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Brandwatch’s and Meltwater’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brandwatch
2 branded search terms
- brandwatch
- brandwatch social listening
Meltwater
2 branded search terms
- meltwater media intelligence
- meltwater social listening
Put your own brand in this comparison
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