Brandwatch vs Talkwalker:Which is more popular by branded search?
In August 2026, Brandwatch had more branded searches than Talkwalker among media monitoring platforms worldwide. Brandwatch was estimated to have 40.9K branded searches compared to Talkwalker’s 22.2K, and held a 31.2% Share of Search versus Talkwalker’s 16.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Brandwatch or Talkwalker?
Compare the platforms that track press and broadcast coverage. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Brandwatch, Talkwalker. The figures are in the table below the chart.
View monthly share of search table
| Month | Meltwater | Brandwatch | Talkwalker | Onclusive | Cision |
|---|---|---|---|---|---|
| Oct 2025 | 39.3% | 32.4% | 21.4% | 5.4% | 1.4% |
| Nov 2025 | 36.7% | 36.9% | 20% | 5% | 1.3% |
| Dec 2025 | 36.2% | 36.5% | 19.7% | 6% | 1.6% |
| Jan 2026 | 39.3% | 32.5% | 21.4% | 5.4% | 1.4% |
| Feb 2026 | 40.8% | 33.9% | 18.2% | 5.6% | 1.5% |
| Mar 2026 | 36.3% | 36.6% | 19.7% | 6.1% | 1.3% |
| Apr 2026 | 40.9% | 33.7% | 18.2% | 5.6% | 1.5% |
| May 2026 | 41.4% | 34.2% | 18.4% | 4.7% | 1.3% |
| Jun 2026 | 41.1% | 33.7% | 18.3% | 5.6% | 1.5% |
| Jul 2026 | 45.3% | 30.5% | 16.5% | 6.1% | 1.6% |
| Aug 2026 | 46.4% | 31.2% | 16.9% | 4.2% | 1.3% |
| Sep 2026 | — | — | — | — | — |
How has the Brandwatch and Talkwalker comparison changed over the last 12 months?
3 findings
- Brandwatch was ahead of Talkwalker in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Brandwatch’s estimated Share of Search among media monitoring platforms worldwide moved from 32.4% to 31.2%, and its estimated monthly branded searches moved from 61.2K to 40.9K.
- Across the 11 months ending August 2026, Talkwalker’s estimated Share of Search among media monitoring platforms worldwide moved from 21.4% to 16.9%, and its estimated monthly branded searches moved from 40.5K to 22.2K.
How did search popularity change for media monitoring platforms worldwide in August 2026?
2 changes
In August 2026, Brandwatch gained estimated Share of Search among media monitoring platforms worldwide, from 30.5% to 31.2%.
Estimated monthly branded searches for Talkwalker worldwide fell 45.2% over 11 measured months, from 40.5K to 22.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Brandwatch’s and Talkwalker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brandwatch
2 branded search terms
- brandwatch
- brandwatch social listening
Talkwalker
1 branded search term
- talkwalker
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.