Brandwave

Google Alerts vs Talkwalker:Which is more popular?

In September 2026, Google Alerts had more branded searches than Talkwalker among brand monitoring tools worldwide. Google Alerts had about 246,000 branded searches, while Talkwalker had 22,200. Google Alerts made up 55.2% of all brand monitoring tool searches we track, and Talkwalker accounted for 5%. When we asked ChatGPT and Google AI Overviews about brand monitoring tools, Google Alerts appeared in three of the five answers and Talkwalker in two. Google Alerts and Talkwalker were each mentioned first in two of the four answers that named either.

Among brand monitoring tools worldwide in September 2026

Who do people search for more?

Google Alerts, about 11 searches for every 1 for Talkwalker

Google Alerts 246K searchesTalkwalker 22.2K searches

Who does AI mention more?

Google Alerts, mentioned in 3 of 5 answers, Talkwalker in 2

Google Alerts in 3 of 5Talkwalker in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Google Alerts first in 2Talkwalker first in 2

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Top brand monitoring tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Alerts was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Talkwalker was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Google Alerts and Talkwalker were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Brand241st
  2. Brandwatch2nd
  3. Sprout Social3rd
  4. Meltwater4th
  5. Awario5th
  6. Talkwalker6th
  7. Mention6th
  8. Google Alerts8th
  9. YouScan–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Brand245 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Brandwatch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Meltwater4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Alerts3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sprout Social3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Talkwalker2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Awario2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mention2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • YouScan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about brand monitoring tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Google Alerts or Talkwalker more popular in search?

This chart shows how often people search Google for Google Alerts and Talkwalker by name. Each line represents a brand's share of searches for all nine brand monitoring tools we track, month by month, from English-language searches worldwide.

Google Alerts and Talkwalker among brand monitoring tools worldwide, by month

Share of searches by month for Google Alerts, Talkwalker. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle AlertsSprout SocialBrandwatchBrand24TalkwalkerYouScanAwarioMeltwaterMention
Oct 202550.9%23%10.2%6.9%6.9%1.1%0.75%0.14%0.07%
Nov 202549.1%22.1%12.1%8.1%6.6%1.1%0.73%0.14%0.08%
Dec 202553.9%20%10.8%7.3%5.9%1.2%0.65%0.13%0.07%
Jan 202655.7%20.5%9.2%6.1%6.1%1.2%0.83%0.16%0.09%
Feb 202653.4%19.9%10.8%7.2%5.9%1.8%0.8%0.21%0.08%
Mar 202653.9%19.9%10.8%7.3%5.9%1.2%0.66%0.18%0.09%
Apr 202653.7%20%10.8%7.3%5.9%1.4%0.64%0.21%0.1%
May 202653.7%20%10.8%7.3%5.9%1.4%0.54%0.26%0.09%
Jun 202653.7%20%10.8%7.3%5.9%1.4%0.54%0.26%0.07%
Jul 202656.4%20.9%9.3%6.2%5.1%1.2%0.56%0.2%0.09%
Aug 202656.4%20.9%9.3%6.2%5.1%1.2%0.57%0.2%0.05%
Sep 202655.2%20.5%11.1%6.1%5%1.2%0.67%0.16%0.06%

How has the Google Alerts and Talkwalker comparison changed over the last 12 months?

3 findings

How did search popularity change for brand monitoring tools worldwide in September 2026?

2 changes

  1. In September 2026, Google Alerts lost share of searches among brand monitoring tools worldwide, from 56.4% to 55.2%.

  2. Estimated monthly branded searches for Talkwalker worldwide fell 45.2% over 12 measured months, from 40.5K to 22.2K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Google Alerts’ and Talkwalker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Google Alerts

1 branded search term

  • google alerts

Talkwalker

1 branded search term

  • talkwalker

How the Brand Demand Index is measured

Other head-to-heads among brand monitoring tools

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