Brandwave

How popular isSprout Social?

In September 2026, people searched for Sprout Social by name about 92,400 times worldwide, a 32.5% decrease from the previous year. These searches made up 20.5% of all global brand monitoring tool searches, placing Sprout Social second out of nine tools. When we asked both ChatGPT and Google AI Overviews about brand monitoring tools, Sprout Social appeared in three of the five answers and was the third most recommended of the nine.

Search and AI answers in September 2026

Sprout Social is the second most searched of 9 competitors and the third most recommended in AI answers.

  1. Google AlertsShare of searches 55.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 8th
  2. Sprout SocialShare of searches 20.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. BrandwatchShare of searches 11.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. Brand24Share of searches 6.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. TalkwalkerShare of searches 5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

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Top brand monitoring tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sprout Social was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Sprout Social is the third most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Brand241st
  2. Brandwatch2nd
  3. Sprout Social3rd
  4. Meltwater4th
  5. Awario5th
  6. Talkwalker6th
  7. Mention6th
  8. Google Alerts8th
  9. YouScan–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Brand245 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Brandwatch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Meltwater4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Alerts3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sprout Social3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Talkwalker2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Awario2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mention2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • YouScan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about brand monitoring tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which brand monitoring tools compete with Sprout Social?

Sprout Social against brand monitoring tools worldwide, by month

Share of searches by month for Google Alerts, Sprout Social, Brandwatch, Brand24, Talkwalker. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle AlertsSprout SocialBrandwatchBrand24TalkwalkerYouScanAwarioMeltwaterMention
Oct 202550.9%23%10.2%6.9%6.9%1.1%0.75%0.14%0.07%
Nov 202549.1%22.1%12.1%8.1%6.6%1.1%0.73%0.14%0.08%
Dec 202553.9%20%10.8%7.3%5.9%1.2%0.65%0.13%0.07%
Jan 202655.7%20.5%9.2%6.1%6.1%1.2%0.83%0.16%0.09%
Feb 202653.4%19.9%10.8%7.2%5.9%1.8%0.8%0.21%0.08%
Mar 202653.9%19.9%10.8%7.3%5.9%1.2%0.66%0.18%0.09%
Apr 202653.7%20%10.8%7.3%5.9%1.4%0.64%0.21%0.1%
May 202653.7%20%10.8%7.3%5.9%1.4%0.54%0.26%0.09%
Jun 202653.7%20%10.8%7.3%5.9%1.4%0.54%0.26%0.07%
Jul 202656.4%20.9%9.3%6.2%5.1%1.2%0.56%0.2%0.09%
Aug 202656.4%20.9%9.3%6.2%5.1%1.2%0.57%0.2%0.05%
Sep 202655.2%20.5%11.1%6.1%5%1.2%0.67%0.16%0.06%

  1. 1.Google Alerts

    55.2%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share -1.2 points.

  2. 2.Sprout Social

    20.5%

    Held 2nd. 91.3K estimated branded searches, +0.08% vs prior month. Share -0.4 points.

  3. 3.Brandwatch

    11.1%

    Held 3rd. 49.5K estimated branded searches, +22.2% vs prior month. Share +1.8 points.

  4. 4.Brand24

    6.1%

    Held 4th. 27.2K estimated branded searches, +0.18% vs prior month. Share -0.1 points.

  5. 5.Talkwalker

    5%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.YouScan

    1.2%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Awario

    0.67%

    Held 7th. 3K estimated branded searches, +20.2% vs prior month. Share +0.1 points.

  8. 8.Meltwater

    0.16%

    Held 8th. 730 estimated branded searches, -17% vs prior month. Share 0 points.

  9. 9.Mention

    0.06%

    Held 9th. 260 estimated branded searches, +23.8% vs prior month. Share 0 points.

Compare popularity between Sprout Social and its closest rivals

Every comparison with Sprout Social

31 comparisons

How has branded search demand for Sprout Social changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Sprout Social worldwide fell from 137K to 92.4K.
  • Across the 12 months ending September 2026, Sprout Social’s share of searches among brand monitoring tools worldwide decreased from 23% to 20.5%.
  • Across the 12 months ending September 2026, Sprout Social’s share of searches among brand monitoring tools worldwide peaked at 23% in October 2025 and was lowest at 19.9% in February 2026.

How did search popularity change for brand monitoring tools worldwide in September 2026?

6 changes

  1. In September 2026, Brandwatch gained share of searches among brand monitoring tools worldwide, from 9.3% to 11.1%.

  2. In September 2026, Google Alerts lost share of searches among brand monitoring tools worldwide, from 56.4% to 55.2%.

  3. Brand24’s share of searches among brand monitoring tools worldwide has lost ground for 3 months in a row, from 7.3% to 6.1% in September 2026.

  4. Estimated monthly branded searches for Talkwalker worldwide fell 45.2% over 12 measured months, from 40.5K to 22.2K in September 2026.

  5. Estimated monthly branded searches for Mention worldwide fell 33.3% over 12 measured months, from 390 to 260 in September 2026.

  6. Estimated monthly branded searches for Awario worldwide fell 33.3% over 12 measured months, from 4.5K to 3K in September 2026.

How are Sprout Social’s branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Sprout Social’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • social listening sprout social
  • social media sprout social
  • sprout social
  • sprout social analytics
  • sprout social app
  • sprout social influencers
  • sprout social listening
  • sprout social management
  • sprout social media
  • sprout social platform
  • sprout social reporting
  • sprout social social media
  • sprout social tiktok

Do you work for Sprout Social? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Sprout Social compete?

Sprout Social is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Social media scheduling tools5th of 89.2%Show ranking
Social media management tools4th of 109.3%Show ranking
Social media analytics platforms4th of 810.5%Show ranking
AI social media tools4th of 810.5%Show ranking
Brand monitoring tools2nd of 920.5%Shown above
Social listening platforms2nd of 831.5%Show ranking
Media monitoring and social listening tools1st of 1336.4%Show ranking
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