Brandwave

How popular isSprout Social?

In September 2026, people searched for Sprout Social by name about 92,400 times worldwide, a 32.5% decrease from the previous year. These searches made up 36.4% of all global media monitoring and social listening tool searches, placing Sprout Social first out of 13 tools. When we asked both ChatGPT and Google AI Overviews about media monitoring and social listening tools, Sprout Social appeared in three of the five answers and was the third most recommended of the 13.

Search and AI answers in September 2026

Sprout Social is the most searched of 13 competitors and the third most recommended in AI answers.

  1. Sprout SocialShare of searches 36.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. BrandwatchShare of searches 19.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. Muck RackShare of searches 16.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
  4. Brand24Share of searches 10.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  5. TalkwalkerShare of searches 8.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

+8 more

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Top media monitoring and social listening tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sprout Social was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Sprout Social is the third most recommended of the 13.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Meltwater1st
  2. Brandwatch2nd
  3. Sprout Social3rd
  4. Brand244th
  5. Talkwalker5th
  6. CisionOne6th
  7. Cision7th
  8. Muck Rack8th
  9. Onclusive–
  10. Agility PR Solutions–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Brand245 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Brandwatch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Meltwater4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sprout Social3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Talkwalker2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cision2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Muck Rack1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CisionOne1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Onclusive0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Agility PR Solutions0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about media monitoring and social listening tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which media monitoring and social listening tools compete with Sprout Social?

Sprout Social against media monitoring and social listening tools worldwide, by month

Share of searches by month for Sprout Social, Brandwatch, Muck Rack, Brand24, Talkwalker, Onclusive. The figures are in the table below the chart.

View monthly share of searches table
MonthSprout SocialBrandwatchMuck RackBrand24TalkwalkerOnclusiveAgility PR SolutionsPrezlyProwlyCisionCisionOneMeltwaterMention
Oct 202539.4%17.7%11.7%11.7%11.7%2.9%0.98%0.7%1.6%0.79%0.38%0.23%0.11%
Nov 202536.7%20.2%11%13.4%11%2.7%0.92%0.8%1.8%0.74%0.33%0.24%0.13%
Dec 202535.8%19.6%13%13%10.6%3.2%0.91%0.75%1.4%0.87%0.39%0.24%0.13%
Jan 202638.2%17.3%14%11.4%11.4%2.8%1%0.66%1.5%0.76%0.45%0.3%0.17%
Feb 202634.6%19.1%15.3%12.5%10.3%3.1%1.1%0.72%1.4%0.87%0.49%0.37%0.15%
Mar 202635.6%19.7%13%13%10.6%3.3%0.93%0.77%1.4%0.71%0.42%0.33%0.15%
Apr 202634.6%19%15.3%12.5%10.3%3.2%1.2%0.72%1.4%0.84%0.49%0.36%0.18%
May 202636%19.9%13.1%13.1%10.7%2.7%0.98%0.75%1.1%0.73%0.35%0.47%0.15%
Jun 202634.8%19%15.4%12.6%10.3%3.1%1.1%0.73%1.1%0.82%0.38%0.45%0.12%
Jul 202637.7%16.9%16.7%11.2%9.2%3.4%1.2%0.66%1.2%0.87%0.41%0.36%0.16%
Aug 202638.3%17.2%17%11.4%9.3%2.3%1%0.8%1%0.74%0.42%0.37%0.09%
Sep 202636.4%19.8%16.1%10.8%8.8%3.3%1.1%0.96%0.96%0.84%0.52%0.29%0.1%

  1. 1.Sprout Social

    36.4%

    Held 1st. 91.3K estimated branded searches, +0.08% vs prior month. Share -2 points.

  2. 2.Brandwatch

    19.8%

    Held 2nd. 49.8K estimated branded searches, +21.8% vs prior month. Share +2.7 points.

  3. 3.Muck Rack

    16.1%

    Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share -0.9 points.

  4. 4.Brand24

    10.8%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.6 points.

  5. 5.Talkwalker

    8.8%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share -0.5 points.

  6. 6.Onclusive

    3.3%

    Held 6th. 8.2K estimated branded searches, +49.1% vs prior month. Share +1 points.

  7. 7.Agility PR Solutions

    1.1%

    Held 7th. 2.8K estimated branded searches, +12.1% vs prior month. Share +0.1 points.

  8. 8.Prezly

    0.96%

    Moved from 9th to 8th. 2.4K estimated branded searches, +26.2% vs prior month. Share +0.2 points.

  9. 9.Prowly

    0.96%

    Moved from 8th to 9th. 2.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  10. 10.Cision

    0.84%

    Held 10th. 2.1K estimated branded searches, +19.2% vs prior month. Share +0.1 points.

  11. 11.CisionOne

    0.52%

    Held 11th. 1.3K estimated branded searches, +30% vs prior month. Share +0.1 points.

  12. 12.Meltwater

    0.29%

    Held 12th. 730 estimated branded searches, -17% vs prior month. Share -0.1 points.

  13. 13.Mention

    0.1%

    Held 13th. 260 estimated branded searches, +23.8% vs prior month. Share 0 points.

Compare popularity between Sprout Social and its closest rivals

Every comparison with Sprout Social

31 comparisons

How has branded search demand for Sprout Social changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Sprout Social worldwide fell from 137K to 92.4K.
  • Across the 12 months ending September 2026, Sprout Social’s share of searches among media monitoring and social listening tools worldwide decreased from 39.4% to 36.4%.
  • Across the 12 months ending September 2026, Sprout Social’s share of searches among media monitoring and social listening tools worldwide peaked at 39.4% in October 2025 and was lowest at 34.6% in February 2026.

How did search popularity change for media monitoring and social listening tools worldwide in September 2026?

6 changes

  1. In September 2026, Brandwatch gained share of searches among media monitoring and social listening tools worldwide, from 17.2% to 19.8%.

  2. In September 2026, Onclusive gained share of searches among media monitoring and social listening tools worldwide, from 2.3% to 3.3%.

  3. In September 2026, Sprout Social lost share of searches among media monitoring and social listening tools worldwide, from 38.3% to 36.4%.

  4. In September 2026, Muck Rack lost share of searches among media monitoring and social listening tools worldwide, from 17% to 16.1%.

  5. In September 2026, Brand24 lost share of searches among media monitoring and social listening tools worldwide, from 11.4% to 10.8%.

  6. In September 2026, Prezly rose from 9th to 8th among media monitoring and social listening tools worldwide.

How are Sprout Social’s branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Sprout Social’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • social listening sprout social
  • social media sprout social
  • sprout social
  • sprout social analytics
  • sprout social app
  • sprout social influencers
  • sprout social listening
  • sprout social management
  • sprout social media
  • sprout social platform
  • sprout social reporting
  • sprout social social media
  • sprout social tiktok

Do you work for Sprout Social? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Sprout Social compete?

Sprout Social is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Social media scheduling tools5th of 89.2%Show ranking
Social media management tools4th of 109.3%Show ranking
Social media analytics platforms4th of 810.5%Show ranking
AI social media tools4th of 810.5%Show ranking
Brand monitoring tools2nd of 920.5%Show ranking
Social listening platforms2nd of 831.5%Show ranking
Media monitoring and social listening tools1st of 1336.4%Shown above
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