How popular isTalkwalker in search?
In September 2026, there were an estimated 22.2K branded searches for Talkwalker worldwide which is down 45.2% over the last 12 months. Talkwalker holds 12.8% estimated Share of Search among media monitoring and social listening tools worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Meltwater35%
Brandwatch28.7%
Muck Rack23.4%
Talkwalker12.8%
Mention0.15%
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Which media monitoring and social listening tools compete with Talkwalker?
Share of Search by month for Meltwater, Brandwatch, Muck Rack, Talkwalker. The figures are in the table below the chart.
View monthly share of search table
| Month | Meltwater | Brandwatch | Muck Rack | Talkwalker | Mention |
|---|---|---|---|---|---|
| Oct 2025 | 34.2% | 28.2% | 18.7% | 18.7% | 0.18% |
| Nov 2025 | 32.2% | 32.4% | 17.6% | 17.6% | 0.21% |
| Dec 2025 | 31% | 31.2% | 20.7% | 16.9% | 0.2% |
| Jan 2026 | 32.9% | 27.1% | 21.9% | 17.9% | 0.26% |
| Feb 2026 | 33.9% | 28.1% | 22.6% | 15.1% | 0.22% |
| Mar 2026 | 31% | 31.2% | 20.7% | 16.8% | 0.24% |
| Apr 2026 | 34% | 28% | 22.7% | 15.1% | 0.27% |
| May 2026 | 35.4% | 29.3% | 19.3% | 15.8% | 0.23% |
| Jun 2026 | 34.1% | 27.9% | 22.7% | 15.2% | 0.18% |
| Jul 2026 | 36.9% | 24.8% | 24.6% | 13.5% | 0.24% |
| Aug 2026 | 36.9% | 24.8% | 24.6% | 13.5% | 0.13% |
| Sep 2026 | 35% | 28.7% | 23.4% | 12.8% | 0.15% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35% | 60.8K | -0.02% | -1.9 points | |
| 2, held 2nd | 28.7% | 49.8K | +21.8% | +3.9 points | |
| 3, held 3rd | 23.4% | 40.5K | 0% | -1.3 points | |
| 4, held 4th | 12.8% | 22.2K | 0% | -0.7 points | |
| 5, held 5th | 0.15% | 260 | +23.8% | 0 points |
35%
Held 1st. 60.8K estimated branded searches, -0.02% vs prior month. Share -1.9 points.
28.7%
Held 2nd. 49.8K estimated branded searches, +21.8% vs prior month. Share +3.9 points.
23.4%
Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share -1.3 points.
12.8%
Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share -0.7 points.
5.
Mention0.15%
Held 5th. 260 estimated branded searches, +23.8% vs prior month. Share 0 points.
Compare search popularity between Talkwalker and its closest rivals
Every comparison with Talkwalker
8 comparisons
How has branded search demand for Talkwalker changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Talkwalker worldwide fell from 40.5K to 22.2K.
- Across the 12 months ending September 2026, Talkwalker’s estimated Share of Search among media monitoring and social listening tools worldwide decreased from 18.7% to 12.8%.
How did search popularity change for media monitoring and social listening tools worldwide in September 2026?
5 changes
In September 2026, Brandwatch gained estimated Share of Search among media monitoring and social listening tools worldwide, from 24.8% to 28.7%.
In September 2026, Meltwater lost estimated Share of Search among media monitoring and social listening tools worldwide, from 36.9% to 35%.
In September 2026, Muck Rack lost estimated Share of Search among media monitoring and social listening tools worldwide, from 24.6% to 23.4%.
In September 2026, Talkwalker lost estimated Share of Search among media monitoring and social listening tools worldwide, from 13.5% to 12.8%.
Estimated monthly branded searches for Mention worldwide fell 33.3% over 12 measured months, from 390 to 260 in September 2026.
Where does Talkwalker compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Media monitoring and social listening tools | 4th of 5 | 12.8% | Shown above |
| Media monitoring platforms | 3rd of 5 | 15.5% | Show ranking |
| Brand monitoring tools | 3rd of 5 | 19.2% | Show ranking |
How is Talkwalker measured?
Brandwave collects information about searches that people make online using Talkwalker’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- talkwalker
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