Brandwave

Prowly vs Talkwalker:Which is more popular?

In September 2026, Talkwalker had more branded searches than Prowly among media monitoring and social listening tools worldwide. Talkwalker had about 22,200 branded searches, while Prowly had 2,400. Talkwalker made up 8.8% of all media monitoring and social listening tool searches we track, and Prowly accounted for 0.96%. When we asked ChatGPT and Google AI Overviews about media monitoring and social listening tools, Talkwalker appeared in two of the five answers and Prowly in none.

Among media monitoring and social listening tools worldwide in September 2026

Who do people search for more?

Talkwalker, about 9 searches for every 1 for Prowly

Talkwalker 22.2K searchesProwly 2.4K searches

Who does AI mention more?

Talkwalker, mentioned in 2 of 5 answers, Prowly in 0

Talkwalker in 2 of 5Prowly in 0 of 5

Who does AI recommend more?

Talkwalker, the only one of the two named

Talkwalker first in 2Prowly never named

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Top media monitoring and social listening tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Talkwalker was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Prowly did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Meltwater1st
  2. Brandwatch2nd
  3. Sprout Social3rd
  4. Brand244th
  5. Talkwalker5th
  6. CisionOne6th
  7. Cision7th
  8. Muck Rack8th
  9. Onclusive–
  10. +2 more
  11. Prowly–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Brand245 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Brandwatch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Meltwater4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sprout Social3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Talkwalker2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cision2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Muck Rack1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CisionOne1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Onclusive0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Prowly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about media monitoring and social listening tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Prowly or Talkwalker more popular in search?

This chart shows how often people search Google for Prowly and Talkwalker by name. Each line represents a brand's share of searches for all 13 media monitoring and social listening tools we track, month by month, from English-language searches worldwide.

Prowly and Talkwalker among media monitoring and social listening tools worldwide, by month

Share of searches by month for Talkwalker, Prowly. The figures are in the table below the chart.

View monthly share of searches table
MonthSprout SocialBrandwatchMuck RackBrand24TalkwalkerOnclusiveAgility PR SolutionsPrezlyProwlyCisionCisionOneMeltwaterMention
Oct 202539.4%17.7%11.7%11.7%11.7%2.9%0.98%0.7%1.6%0.79%0.38%0.23%0.11%
Nov 202536.7%20.2%11%13.4%11%2.7%0.92%0.8%1.8%0.74%0.33%0.24%0.13%
Dec 202535.8%19.6%13%13%10.6%3.2%0.91%0.75%1.4%0.87%0.39%0.24%0.13%
Jan 202638.2%17.3%14%11.4%11.4%2.8%1%0.66%1.5%0.76%0.45%0.3%0.17%
Feb 202634.6%19.1%15.3%12.5%10.3%3.1%1.1%0.72%1.4%0.87%0.49%0.37%0.15%
Mar 202635.6%19.7%13%13%10.6%3.3%0.93%0.77%1.4%0.71%0.42%0.33%0.15%
Apr 202634.6%19%15.3%12.5%10.3%3.2%1.2%0.72%1.4%0.84%0.49%0.36%0.18%
May 202636%19.9%13.1%13.1%10.7%2.7%0.98%0.75%1.1%0.73%0.35%0.47%0.15%
Jun 202634.8%19%15.4%12.6%10.3%3.1%1.1%0.73%1.1%0.82%0.38%0.45%0.12%
Jul 202637.7%16.9%16.7%11.2%9.2%3.4%1.2%0.66%1.2%0.87%0.41%0.36%0.16%
Aug 202638.3%17.2%17%11.4%9.3%2.3%1%0.8%1%0.74%0.42%0.37%0.09%
Sep 202636.4%19.8%16.1%10.8%8.8%3.3%1.1%0.96%0.96%0.84%0.52%0.29%0.1%

How has the Prowly and Talkwalker comparison changed over the last 12 months?

3 findings

How did search popularity change for media monitoring and social listening tools worldwide in September 2026?

2 changes

  1. In September 2026, Prowly fell from 8th to 9th among media monitoring and social listening tools worldwide.

  2. Estimated monthly branded searches for Talkwalker worldwide fell 45.2% over 12 measured months, from 40.5K to 22.2K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Prowly’s and Talkwalker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Prowly

1 branded search term

  • prowly

Talkwalker

1 branded search term

  • talkwalker

How the Brand Demand Index is measured

Other head-to-heads among media monitoring and social listening tools

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