Awario vs Talkwalker:Which is more popular?
In September 2026, Talkwalker had more branded searches than Awario among brand monitoring tools worldwide. Talkwalker had about 22,200 branded searches, while Awario had 2,970. Talkwalker made up 5% of all brand monitoring tool searches we track, and Awario accounted for 0.67%. When we asked ChatGPT and Google AI Overviews about brand monitoring tools, Awario and Talkwalker each appeared in two of the five answers. Talkwalker was mentioned before Awario in two out of three answers that named either.
Who do people search for more?
Talkwalker, about 7 searches for every 1 for Awario
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Talkwalker, named ahead of Awario in 2 of 3 answers
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Top brand monitoring tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Awario and Talkwalker were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Talkwalker was listed before Awario in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Brand241st
Brandwatch2nd
Sprout Social3rd
Meltwater4th
Awario5th- Talkwalker6th
Mention6th
Google Alerts8th
YouScan–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Brand245 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Brandwatch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Meltwater4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Google Alerts3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sprout Social3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Talkwalker2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Awario2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mention2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- YouScan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about brand monitoring tools
5 answers
Asked ChatGPT
“Which brand monitoring tool should I use?”
Asked ChatGPT
“What are the best brand monitoring tools?”
Asked ChatGPT
“What's the best brand monitoring tool for brand mentions?”
Searched Google, AI Overview
“social listening tools”
Searched Google, AI Overview
“brand monitoring software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Awario or Talkwalker more popular in search?
This chart shows how often people search Google for Awario and Talkwalker by name. Each line represents a brand's share of searches for all nine brand monitoring tools we track, month by month, from English-language searches worldwide.
Share of searches by month for Talkwalker, Awario. The figures are in the table below the chart.
View monthly share of searches table
| Month | Google Alerts | Sprout Social | Brandwatch | Brand24 | Talkwalker | YouScan | Awario | Meltwater | Mention |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.9% | 23% | 10.2% | 6.9% | 6.9% | 1.1% | 0.75% | 0.14% | 0.07% |
| Nov 2025 | 49.1% | 22.1% | 12.1% | 8.1% | 6.6% | 1.1% | 0.73% | 0.14% | 0.08% |
| Dec 2025 | 53.9% | 20% | 10.8% | 7.3% | 5.9% | 1.2% | 0.65% | 0.13% | 0.07% |
| Jan 2026 | 55.7% | 20.5% | 9.2% | 6.1% | 6.1% | 1.2% | 0.83% | 0.16% | 0.09% |
| Feb 2026 | 53.4% | 19.9% | 10.8% | 7.2% | 5.9% | 1.8% | 0.8% | 0.21% | 0.08% |
| Mar 2026 | 53.9% | 19.9% | 10.8% | 7.3% | 5.9% | 1.2% | 0.66% | 0.18% | 0.09% |
| Apr 2026 | 53.7% | 20% | 10.8% | 7.3% | 5.9% | 1.4% | 0.64% | 0.21% | 0.1% |
| May 2026 | 53.7% | 20% | 10.8% | 7.3% | 5.9% | 1.4% | 0.54% | 0.26% | 0.09% |
| Jun 2026 | 53.7% | 20% | 10.8% | 7.3% | 5.9% | 1.4% | 0.54% | 0.26% | 0.07% |
| Jul 2026 | 56.4% | 20.9% | 9.3% | 6.2% | 5.1% | 1.2% | 0.56% | 0.2% | 0.09% |
| Aug 2026 | 56.4% | 20.9% | 9.3% | 6.2% | 5.1% | 1.2% | 0.57% | 0.2% | 0.05% |
| Sep 2026 | 55.2% | 20.5% | 11.1% | 6.1% | 5% | 1.2% | 0.67% | 0.16% | 0.06% |
How has the Awario and Talkwalker comparison changed over the last 12 months?
3 findings
- Talkwalker was ahead of Awario in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Awario’s share of searches among brand monitoring tools worldwide moved from 0.75% to 0.67%, and its estimated monthly branded searches moved from 4.5K to 3K.
- Across the 12 months ending September 2026, Talkwalker’s share of searches among brand monitoring tools worldwide moved from 6.9% to 5%, and its estimated monthly branded searches moved from 40.5K to 22.2K.
How did search popularity change for brand monitoring tools worldwide in September 2026?
2 changes
Estimated monthly branded searches for Talkwalker worldwide fell 45.2% over 12 measured months, from 40.5K to 22.2K in September 2026.
Estimated monthly branded searches for Awario worldwide fell 33.3% over 12 measured months, from 4.5K to 3K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Awario’s and Talkwalker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Awario
2 branded search terms
- awario
- awario social listening
Talkwalker
1 branded search term
- talkwalker
Other head-to-heads among brand monitoring tools
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