Meltwater vs Talkwalker:Which is more popular by branded search?
In August 2026, Meltwater had more branded searches than Talkwalker among media monitoring platforms worldwide. Meltwater was estimated to have 60.8K branded searches compared to Talkwalker’s 22.2K, and held a 46.4% Share of Search versus Talkwalker’s 16.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Meltwater or Talkwalker?
Compare the platforms that track press and broadcast coverage. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Meltwater, Talkwalker. The figures are in the table below the chart.
View monthly share of search table
| Month | Meltwater | Brandwatch | Talkwalker | Onclusive | Cision |
|---|---|---|---|---|---|
| Oct 2025 | 39.3% | 32.4% | 21.4% | 5.4% | 1.4% |
| Nov 2025 | 36.7% | 36.9% | 20% | 5% | 1.3% |
| Dec 2025 | 36.2% | 36.5% | 19.7% | 6% | 1.6% |
| Jan 2026 | 39.3% | 32.5% | 21.4% | 5.4% | 1.4% |
| Feb 2026 | 40.8% | 33.9% | 18.2% | 5.6% | 1.5% |
| Mar 2026 | 36.3% | 36.6% | 19.7% | 6.1% | 1.3% |
| Apr 2026 | 40.9% | 33.7% | 18.2% | 5.6% | 1.5% |
| May 2026 | 41.4% | 34.2% | 18.4% | 4.7% | 1.3% |
| Jun 2026 | 41.1% | 33.7% | 18.3% | 5.6% | 1.5% |
| Jul 2026 | 45.3% | 30.5% | 16.5% | 6.1% | 1.6% |
| Aug 2026 | 46.4% | 31.2% | 16.9% | 4.2% | 1.3% |
| Sep 2026 | — | — | — | — | — |
How has the Meltwater and Talkwalker comparison changed over the last 12 months?
3 findings
- Meltwater was ahead of Talkwalker in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Meltwater’s estimated Share of Search among media monitoring platforms worldwide moved from 39.3% to 46.4%, and its estimated monthly branded searches moved from 74.3K to 60.8K.
- Across the 11 months ending August 2026, Talkwalker’s estimated Share of Search among media monitoring platforms worldwide moved from 21.4% to 16.9%, and its estimated monthly branded searches moved from 40.5K to 22.2K.
How did search popularity change for media monitoring platforms worldwide in August 2026?
2 changes
In August 2026, Meltwater gained estimated Share of Search among media monitoring platforms worldwide, from 45.3% to 46.4%.
Estimated monthly branded searches for Talkwalker worldwide fell 45.2% over 11 measured months, from 40.5K to 22.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Meltwater’s and Talkwalker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Meltwater
3 branded search terms
- meltwater
- meltwater media intelligence
- meltwater social listening
Talkwalker
1 branded search term
- talkwalker
Put your own brand in this comparison
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