Brandwave

How popular isBrandwatch in search?

In September 2026, there were an estimated 49.8K branded searches for Brandwatch worldwide which is down 18.6% over the last 12 months. Brandwatch holds 28.7% estimated Share of Search among media monitoring and social listening tools worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Meltwater35%
  2. Brandwatch28.7%
  3. Muck Rack23.4%
  4. Talkwalker12.8%
  5. Mention0.15%
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Which media monitoring and social listening tools compete with Brandwatch?

Brandwatch against media monitoring and social listening tools worldwide, by month

Share of Search by month for Meltwater, Brandwatch, Muck Rack, Talkwalker. The figures are in the table below the chart.

View monthly share of search table
MonthMeltwaterBrandwatchMuck RackTalkwalkerMention
Oct 202534.2%28.2%18.7%18.7%0.18%
Nov 202532.2%32.4%17.6%17.6%0.21%
Dec 202531%31.2%20.7%16.9%0.2%
Jan 202632.9%27.1%21.9%17.9%0.26%
Feb 202633.9%28.1%22.6%15.1%0.22%
Mar 202631%31.2%20.7%16.8%0.24%
Apr 202634%28%22.7%15.1%0.27%
May 202635.4%29.3%19.3%15.8%0.23%
Jun 202634.1%27.9%22.7%15.2%0.18%
Jul 202636.9%24.8%24.6%13.5%0.24%
Aug 202636.9%24.8%24.6%13.5%0.13%
Sep 202635%28.7%23.4%12.8%0.15%

  1. 1.Meltwater

    35%

    Held 1st. 60.8K estimated branded searches, -0.02% vs prior month. Share -1.9 points.

  2. 2.Brandwatch

    28.7%

    Held 2nd. 49.8K estimated branded searches, +21.8% vs prior month. Share +3.9 points.

  3. 3.Muck Rack

    23.4%

    Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share -1.3 points.

  4. 4.Talkwalker

    12.8%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share -0.7 points.

  5. 5.Mention

    0.15%

    Held 5th. 260 estimated branded searches, +23.8% vs prior month. Share 0 points.

Compare search popularity between Brandwatch and its closest rivals

Every comparison with Brandwatch

How has branded search demand for Brandwatch changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Brandwatch worldwide fell from 61.2K to 49.8K.
  • Across the 12 months ending September 2026, Brandwatch’s estimated Share of Search among media monitoring and social listening tools worldwide peaked at 32.4% in November 2025 and was lowest at 24.8% in August 2026.

How did search popularity change for media monitoring and social listening tools worldwide in September 2026?

  1. In September 2026, Brandwatch gained estimated Share of Search among media monitoring and social listening tools worldwide, from 24.8% to 28.7%.

  2. In September 2026, Meltwater lost estimated Share of Search among media monitoring and social listening tools worldwide, from 36.9% to 35%.

  3. In September 2026, Muck Rack lost estimated Share of Search among media monitoring and social listening tools worldwide, from 24.6% to 23.4%.

  4. In September 2026, Talkwalker lost estimated Share of Search among media monitoring and social listening tools worldwide, from 13.5% to 12.8%.

  5. Estimated monthly branded searches for Mention worldwide fell 33.3% over 12 measured months, from 390 to 260 in September 2026.

Where does Brandwatch compete?

Brandwatch is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Media monitoring and social listening tools2nd of 528.7%Shown above
Brand tracking platforms2nd of 734.3%Show ranking
Media monitoring platforms2nd of 534.8%Show ranking
Social listening platforms2nd of 535.3%Show ranking

How is Brandwatch measured?

Brandwave collects information about searches that people make online using Brandwatch’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • brandwatch
  • brandwatch social listening

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How the Brand Demand Index is measured

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