Brandwave

Brandwatch vs Prowly:Which is more popular?

In September 2026, Brandwatch had more branded searches than Prowly among media monitoring and social listening tools worldwide. Brandwatch had about 49,800 branded searches, while Prowly had 2,400. Brandwatch made up 19.8% of all media monitoring and social listening tool searches we track, and Prowly accounted for 0.96%. When we asked ChatGPT and Google AI Overviews about media monitoring and social listening tools, Brandwatch appeared in four of the five answers and Prowly in none.

Among media monitoring and social listening tools worldwide in September 2026

Who do people search for more?

Brandwatch, about 21 searches for every 1 for Prowly

Brandwatch 49.8K searchesProwly 2.4K searches

Who does AI mention more?

Brandwatch, mentioned in 4 of 5 answers, Prowly in 0

Brandwatch in 4 of 5Prowly in 0 of 5

Who does AI recommend more?

Brandwatch, the only one of the two named

Brandwatch first in 4Prowly never named

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Top media monitoring and social listening tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Brandwatch was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Prowly did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Meltwater1st
  2. Brandwatch2nd
  3. Sprout Social3rd
  4. Brand244th
  5. Talkwalker5th
  6. CisionOne6th
  7. Cision7th
  8. Muck Rack8th
  9. Onclusive–
  10. +2 more
  11. Prowly–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Brand245 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Brandwatch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Meltwater4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sprout Social3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Talkwalker2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cision2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Muck Rack1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CisionOne1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Onclusive0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Prowly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about media monitoring and social listening tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Brandwatch or Prowly more popular in search?

This chart shows how often people search Google for Brandwatch and Prowly by name. Each line represents a brand's share of searches for all 13 media monitoring and social listening tools we track, month by month, from English-language searches worldwide.

Brandwatch and Prowly among media monitoring and social listening tools worldwide, by month

Share of searches by month for Brandwatch, Prowly. The figures are in the table below the chart.

View monthly share of searches table
MonthSprout SocialBrandwatchMuck RackBrand24TalkwalkerOnclusiveAgility PR SolutionsPrezlyProwlyCisionCisionOneMeltwaterMention
Oct 202539.4%17.7%11.7%11.7%11.7%2.9%0.98%0.7%1.6%0.79%0.38%0.23%0.11%
Nov 202536.7%20.2%11%13.4%11%2.7%0.92%0.8%1.8%0.74%0.33%0.24%0.13%
Dec 202535.8%19.6%13%13%10.6%3.2%0.91%0.75%1.4%0.87%0.39%0.24%0.13%
Jan 202638.2%17.3%14%11.4%11.4%2.8%1%0.66%1.5%0.76%0.45%0.3%0.17%
Feb 202634.6%19.1%15.3%12.5%10.3%3.1%1.1%0.72%1.4%0.87%0.49%0.37%0.15%
Mar 202635.6%19.7%13%13%10.6%3.3%0.93%0.77%1.4%0.71%0.42%0.33%0.15%
Apr 202634.6%19%15.3%12.5%10.3%3.2%1.2%0.72%1.4%0.84%0.49%0.36%0.18%
May 202636%19.9%13.1%13.1%10.7%2.7%0.98%0.75%1.1%0.73%0.35%0.47%0.15%
Jun 202634.8%19%15.4%12.6%10.3%3.1%1.1%0.73%1.1%0.82%0.38%0.45%0.12%
Jul 202637.7%16.9%16.7%11.2%9.2%3.4%1.2%0.66%1.2%0.87%0.41%0.36%0.16%
Aug 202638.3%17.2%17%11.4%9.3%2.3%1%0.8%1%0.74%0.42%0.37%0.09%
Sep 202636.4%19.8%16.1%10.8%8.8%3.3%1.1%0.96%0.96%0.84%0.52%0.29%0.1%

How has the Brandwatch and Prowly comparison changed over the last 12 months?

3 findings

How did search popularity change for media monitoring and social listening tools worldwide in September 2026?

2 changes

  1. In September 2026, Brandwatch gained share of searches among media monitoring and social listening tools worldwide, from 17.2% to 19.8%.

  2. In September 2026, Prowly fell from 8th to 9th among media monitoring and social listening tools worldwide.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Brandwatch’s and Prowly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Brandwatch

2 branded search terms

  • brandwatch
  • brandwatch social listening

Prowly

1 branded search term

  • prowly

How the Brand Demand Index is measured

Other head-to-heads among media monitoring and social listening tools

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