Brandwatch vs Muck Rack:Which is searched more?
In September 2026, Brandwatch had more branded searches than Muck Rack among media monitoring and social listening tools worldwide. Brandwatch was estimated to have 49.8K branded searches compared to Muck Rack’s 40.5K, and held a 28.7% Share of Search versus Muck Rack’s 23.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Brandwatch or Muck Rack?
Compare the media monitoring and social listening tools teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Brandwatch, Muck Rack. The figures are in the table below the chart.
View monthly share of search table
| Month | Meltwater | Brandwatch | Muck Rack | Talkwalker | Mention |
|---|---|---|---|---|---|
| Oct 2025 | 34.2% | 28.2% | 18.7% | 18.7% | 0.18% |
| Nov 2025 | 32.2% | 32.4% | 17.6% | 17.6% | 0.21% |
| Dec 2025 | 31% | 31.2% | 20.7% | 16.9% | 0.2% |
| Jan 2026 | 32.9% | 27.1% | 21.9% | 17.9% | 0.26% |
| Feb 2026 | 33.9% | 28.1% | 22.6% | 15.1% | 0.22% |
| Mar 2026 | 31% | 31.2% | 20.7% | 16.8% | 0.24% |
| Apr 2026 | 34% | 28% | 22.7% | 15.1% | 0.27% |
| May 2026 | 35.4% | 29.3% | 19.3% | 15.8% | 0.23% |
| Jun 2026 | 34.1% | 27.9% | 22.7% | 15.2% | 0.18% |
| Jul 2026 | 36.9% | 24.8% | 24.6% | 13.5% | 0.24% |
| Aug 2026 | 36.9% | 24.8% | 24.6% | 13.5% | 0.13% |
| Sep 2026 | 35% | 28.7% | 23.4% | 12.8% | 0.15% |
How has the Brandwatch and Muck Rack comparison changed over the last 12 months?
3 findings
- Brandwatch was ahead of Muck Rack in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brandwatch’s estimated Share of Search among media monitoring and social listening tools worldwide moved from 28.2% to 28.7%, and its estimated monthly branded searches moved from 61.2K to 49.8K.
- Across the 12 months ending September 2026, Muck Rack’s estimated Share of Search among media monitoring and social listening tools worldwide moved from 18.7% to 23.4%, and its estimated monthly branded searches held steady at 40.5K.
How did search popularity change for media monitoring and social listening tools worldwide in September 2026?
2 changes
In September 2026, Brandwatch gained estimated Share of Search among media monitoring and social listening tools worldwide, from 24.8% to 28.7%.
In September 2026, Muck Rack lost estimated Share of Search among media monitoring and social listening tools worldwide, from 24.6% to 23.4%.
Other head-to-heads among media monitoring and social listening tools
How each brand is measured
Brandwave collects information about searches that people make online using Brandwatch’s and Muck Rack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brandwatch
2 branded search terms
- brandwatch
- brandwatch social listening
Muck Rack
2 branded search terms
- muck rack
- muck rack pr
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.