Brandwave

How popular isBrandwatch?

In September 2026, people searched for Brandwatch by name about 49,800 times worldwide, an 18.6% decrease from the previous year. These searches made up 45.2% of all global earned media measurement platform searches, placing Brandwatch first out of eight platforms. When we asked both ChatGPT and Google AI Overviews about earned media measurement platforms, Brandwatch appeared in two of the five answers and was the sixth most recommended of the eight.

Search and AI answers in September 2026

Brandwatch is the most searched of 8 competitors and the sixth most recommended in AI answers.

  1. BrandwatchShare of searches 45.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  2. Muck RackShare of searches 37%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. OnclusiveShare of searches 7.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. Signal AIShare of searches 6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. CoverageBookShare of searches 2.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th

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Top earned media measurement platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Brandwatch was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Brandwatch is the sixth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Meltwater1st
  2. Muck Rack2nd
  3. Onclusive3rd
  4. Cision4th
  5. CoverageBook5th
  6. Brandwatch6th
  7. Signal AI–
  8. Truescope–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Meltwater5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Muck Rack3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Onclusive3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CoverageBook3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Brandwatch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cision2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Signal AI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Truescope0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about earned media measurement platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which earned media measurement platforms compete with Brandwatch?

Brandwatch against earned media measurement platforms worldwide, by month

Share of searches by month for Brandwatch, Muck Rack, Onclusive, Signal AI, CoverageBook. The figures are in the table below the chart.

View monthly share of searches table
MonthBrandwatchMuck RackOnclusiveSignal AICoverageBookTruescopeMeltwaterCision
Oct 202548.7%32.6%8.1%6.5%2.3%0.85%0.64%0.26%
Nov 202553.4%29.2%7.3%5.8%2.6%0.89%0.63%0.28%
Dec 202549.4%33%8.2%5.4%2.4%0.75%0.61%0.32%
Jan 202644.6%36.5%7.4%7.3%2.2%0.94%0.78%0.29%
Feb 202644.6%36.5%7.5%7.3%2.2%0.82%0.88%0.35%
Mar 202648.8%32.6%8.2%6.5%1.9%0.86%0.82%0.26%
Apr 202644.7%36.6%7.5%7.3%1.7%0.94%0.85%0.29%
May 202648.4%32.4%6.7%7.9%1.9%1.3%1.2%0.25%
Jun 202643.8%35.8%7.3%8.8%2.1%0.91%1%0.23%
Jul 202639.9%39.9%8.1%8%1.9%1.3%0.86%0.21%
Aug 202641.1%41.1%5.6%8.2%1.9%1.1%0.89%0.17%
Sep 202645.2%37%7.5%6%2.2%1.2%0.67%0.19%

  1. 1.Brandwatch

    45.2%

    Held 1st. 49.5K estimated branded searches, +22.2% vs prior month. Share +4.1 points.

  2. 2.Muck Rack

    37%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share -4.1 points.

  3. 3.Onclusive

    7.5%

    Moved from 4th to 3rd. 8.2K estimated branded searches, +49.1% vs prior month. Share +1.9 points.

  4. 4.Signal AI

    6%

    Moved from 3rd to 4th. 6.6K estimated branded searches, -18.5% vs prior month. Share -2.2 points.

  5. 5.CoverageBook

    2.2%

    Held 5th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.3 points.

  6. 6.Truescope

    1.2%

    Held 6th. 1.4K estimated branded searches, +29.8% vs prior month. Share +0.2 points.

  7. 7.Meltwater

    0.67%

    Held 7th. 730 estimated branded searches, -17% vs prior month. Share -0.2 points.

  8. 8.Cision

    0.19%

    Held 8th. 210 estimated branded searches, +23.5% vs prior month. Share 0 points.

Compare popularity between Brandwatch and its closest rivals

Every comparison with Brandwatch

25 comparisons

How has branded search demand for Brandwatch changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Brandwatch worldwide fell from 61.2K to 49.8K.
  • Across the 12 months ending September 2026, Brandwatch’s share of searches among earned media measurement platforms worldwide decreased from 48.7% to 45.2%.
  • Across the 12 months ending September 2026, Brandwatch’s share of searches among earned media measurement platforms worldwide peaked at 53.4% in November 2025 and was lowest at 39.9% in July 2026.

How did search popularity change for earned media measurement platforms worldwide in September 2026?

6 changes

  1. In September 2026, Onclusive overtook Signal AI to rank 3rd among earned media measurement platforms worldwide, with 7.5% of the searches.

  2. In September 2026, Brandwatch gained share of searches among earned media measurement platforms worldwide, from 41.1% to 45.2%.

  3. In September 2026, Muck Rack lost share of searches among earned media measurement platforms worldwide, from 41.1% to 37%.

  4. In September 2026, Signal AI lost share of searches among earned media measurement platforms worldwide, from 8.2% to 6%.

  5. Estimated monthly branded searches for Truescope worldwide rose 28.6% over 12 measured months, from 1.1K to 1.4K in September 2026.

  6. Estimated monthly branded searches for Cision worldwide fell 34.4% over 12 measured months, from 320 to 210 in September 2026.

How are Brandwatch’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Brandwatch’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • brandwatch
  • brandwatch social listening

Do you work for Brandwatch? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Brandwatch compete?

Brandwatch is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Brand monitoring tools3rd of 911.1%Show ranking
Brand tracking platforms3rd of 911.9%Show ranking
Social listening platforms3rd of 817.2%Show ranking
Media monitoring and social listening tools2nd of 1319.8%Show ranking
Earned media measurement platforms1st of 845.2%Shown above
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