Brandwave

Brandwatch vs Onclusive:Which is more popular?

In September 2026, Brandwatch had more branded searches than Onclusive among earned media measurement platforms worldwide. Brandwatch had about 49,500 branded searches, while Onclusive had 8,200. Brandwatch made up 45.2% of all earned media measurement platform searches we track, and Onclusive accounted for 7.5%. When we asked ChatGPT and Google AI Overviews about earned media measurement platforms, Onclusive appeared in three of the five answers and Brandwatch in two. Onclusive was mentioned before Brandwatch in three out of four answers that named either.

Among earned media measurement platforms worldwide in September 2026

Who do people search for more?

Brandwatch, about 6 searches for every 1 for Onclusive

Brandwatch 49.5K searchesOnclusive 8.2K searches

Who does AI mention more?

Onclusive, mentioned in 3 of 5 answers, Brandwatch in 2

Onclusive in 3 of 5Brandwatch in 2 of 5

Who does AI recommend more?

Onclusive, named ahead of Brandwatch in 3 of 4 answers

Onclusive first in 3Brandwatch first in 1

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Top earned media measurement platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Onclusive was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Brandwatch was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Onclusive was listed before Brandwatch in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Meltwater1st
  2. Muck Rack2nd
  3. Onclusive3rd
  4. Cision4th
  5. CoverageBook5th
  6. Brandwatch6th
  7. Signal AI–
  8. Truescope–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Meltwater5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Muck Rack3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Onclusive3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CoverageBook3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Brandwatch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cision2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Signal AI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Truescope0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about earned media measurement platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Brandwatch or Onclusive more popular in search?

This chart shows how often people search Google for Brandwatch and Onclusive by name. Each line represents a brand's share of searches for all eight earned media measurement platforms we track, month by month, from English-language searches worldwide.

Brandwatch and Onclusive among earned media measurement platforms worldwide, by month

Share of searches by month for Brandwatch, Onclusive. The figures are in the table below the chart.

View monthly share of searches table
MonthBrandwatchMuck RackOnclusiveSignal AICoverageBookTruescopeMeltwaterCision
Oct 202548.7%32.6%8.1%6.5%2.3%0.85%0.64%0.26%
Nov 202553.4%29.2%7.3%5.8%2.6%0.89%0.63%0.28%
Dec 202549.4%33%8.2%5.4%2.4%0.75%0.61%0.32%
Jan 202644.6%36.5%7.4%7.3%2.2%0.94%0.78%0.29%
Feb 202644.6%36.5%7.5%7.3%2.2%0.82%0.88%0.35%
Mar 202648.8%32.6%8.2%6.5%1.9%0.86%0.82%0.26%
Apr 202644.7%36.6%7.5%7.3%1.7%0.94%0.85%0.29%
May 202648.4%32.4%6.7%7.9%1.9%1.3%1.2%0.25%
Jun 202643.8%35.8%7.3%8.8%2.1%0.91%1%0.23%
Jul 202639.9%39.9%8.1%8%1.9%1.3%0.86%0.21%
Aug 202641.1%41.1%5.6%8.2%1.9%1.1%0.89%0.17%
Sep 202645.2%37%7.5%6%2.2%1.2%0.67%0.19%

How has the Brandwatch and Onclusive comparison changed over the last 12 months?

3 findings

How did search popularity change for earned media measurement platforms worldwide in September 2026?

2 changes

  1. In September 2026, Onclusive overtook Signal AI to rank 3rd among earned media measurement platforms worldwide, with 7.5% of the searches.

  2. In September 2026, Brandwatch gained share of searches among earned media measurement platforms worldwide, from 41.1% to 45.2%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Brandwatch’s and Onclusive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Brandwatch

1 branded search term

  • brandwatch

Onclusive

3 branded search terms

  • onclusive
  • onclusive media monitoring
  • onclusive pr manager

How the Brand Demand Index is measured

Other head-to-heads among earned media measurement platforms

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