Brandwave

Muck Rack vs Onclusive:Which is searched more?

In September 2026, Muck Rack had more branded searches than Onclusive among earned media measurement platforms worldwide. Muck Rack had about 40,500 branded searches, while Onclusive had 8,200. Muck Rack made up 37% of all earned media measurement platform searches we track, and Onclusive accounted for 7.5%. These are worldwide searches for English-language branded terms.

Share of searches among earned media measurement platforms worldwide in September 2026Is Muck Rack or Onclusive more popular in search?
Muck Rack37%40.5K searches
vs
Onclusive7.5%8.2K searches

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Is Muck Rack or Onclusive more popular in search?

Compare tools that track media coverage and report the visibility of PR work. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Muck Rack and Onclusive among earned media measurement platforms worldwide, by month

Share of searches by month for Muck Rack, Onclusive. The figures are in the table below the chart.

View monthly share of searches table
MonthBrandwatchMuck RackOnclusiveSignal AICoverageBookTruescopeMeltwaterCision
Oct 202548.7%32.6%8.1%6.5%2.3%0.85%0.64%0.26%
Nov 202553.4%29.2%7.3%5.8%2.6%0.89%0.63%0.28%
Dec 202549.4%33%8.2%5.4%2.4%0.75%0.61%0.32%
Jan 202644.6%36.5%7.4%7.3%2.2%0.94%0.78%0.29%
Feb 202644.6%36.5%7.5%7.3%2.2%0.82%0.88%0.35%
Mar 202648.8%32.6%8.2%6.5%1.9%0.86%0.82%0.26%
Apr 202644.7%36.6%7.5%7.3%1.7%0.94%0.85%0.29%
May 202648.4%32.4%6.7%7.9%1.9%1.3%1.2%0.25%
Jun 202643.8%35.8%7.3%8.8%2.1%0.91%1%0.23%
Jul 202639.9%39.9%8.1%8%1.9%1.3%0.86%0.21%
Aug 202641.1%41.1%5.6%8.2%1.9%1.1%0.89%0.17%
Sep 202645.2%37%7.5%6%2.2%1.2%0.67%0.19%

How has the Muck Rack and Onclusive comparison changed over the last 12 months?

3 findings

How did search popularity change for earned media measurement platforms worldwide in September 2026?

2 changes
  1. In September 2026, Onclusive overtook Signal AI to rank 3rd among earned media measurement platforms worldwide, with 7.5% of the searches.

  2. In September 2026, Muck Rack lost share of searches among earned media measurement platforms worldwide, from 41.1% to 37%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Muck Rack’s and Onclusive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Muck Rack

1 branded search term

  • muck rack

Onclusive

3 branded search terms

  • onclusive
  • onclusive media monitoring
  • onclusive pr manager

How the Brand Demand Index is measured

Other head-to-heads among earned media measurement platforms

Creator with pink hair and a pink jacket

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