Brandwave

How popular isMuck Rack?

In September 2026, people searched for Muck Rack by name about 40,600 times worldwide, about the same as the previous year. These searches made up 37% of all global earned media measurement platform searches, placing Muck Rack second out of eight platforms. When we asked both ChatGPT and Google AI Overviews about earned media measurement platforms, Muck Rack appeared in three of the five answers and was the second most recommended of the eight.

Search and AI answers in September 2026

Muck Rack is the second most searched of 8 competitors and the second most recommended in AI answers.

  1. BrandwatchShare of searches 45.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  2. Muck RackShare of searches 37%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. OnclusiveShare of searches 7.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. Signal AIShare of searches 6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. CoverageBookShare of searches 2.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th

+3 more

Muck Rack website (opens in a new tab)

Follow Muck Rack and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top earned media measurement platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Muck Rack was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Muck Rack is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Meltwater1st
  2. Muck Rack2nd
  3. Onclusive3rd
  4. Cision4th
  5. CoverageBook5th
  6. Brandwatch6th
  7. Signal AI–
  8. Truescope–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Meltwater5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Muck Rack3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Onclusive3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CoverageBook3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Brandwatch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cision2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Signal AI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Truescope0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about earned media measurement platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which earned media measurement platforms compete with Muck Rack?

Muck Rack against earned media measurement platforms worldwide, by month

Share of searches by month for Brandwatch, Muck Rack, Onclusive, Signal AI, CoverageBook. The figures are in the table below the chart.

View monthly share of searches table
MonthBrandwatchMuck RackOnclusiveSignal AICoverageBookTruescopeMeltwaterCision
Oct 202548.7%32.6%8.1%6.5%2.3%0.85%0.64%0.26%
Nov 202553.4%29.2%7.3%5.8%2.6%0.89%0.63%0.28%
Dec 202549.4%33%8.2%5.4%2.4%0.75%0.61%0.32%
Jan 202644.6%36.5%7.4%7.3%2.2%0.94%0.78%0.29%
Feb 202644.6%36.5%7.5%7.3%2.2%0.82%0.88%0.35%
Mar 202648.8%32.6%8.2%6.5%1.9%0.86%0.82%0.26%
Apr 202644.7%36.6%7.5%7.3%1.7%0.94%0.85%0.29%
May 202648.4%32.4%6.7%7.9%1.9%1.3%1.2%0.25%
Jun 202643.8%35.8%7.3%8.8%2.1%0.91%1%0.23%
Jul 202639.9%39.9%8.1%8%1.9%1.3%0.86%0.21%
Aug 202641.1%41.1%5.6%8.2%1.9%1.1%0.89%0.17%
Sep 202645.2%37%7.5%6%2.2%1.2%0.67%0.19%

  1. 1.Brandwatch

    45.2%

    Held 1st. 49.5K estimated branded searches, +22.2% vs prior month. Share +4.1 points.

  2. 2.Muck Rack

    37%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share -4.1 points.

  3. 3.Onclusive

    7.5%

    Moved from 4th to 3rd. 8.2K estimated branded searches, +49.1% vs prior month. Share +1.9 points.

  4. 4.Signal AI

    6%

    Moved from 3rd to 4th. 6.6K estimated branded searches, -18.5% vs prior month. Share -2.2 points.

  5. 5.CoverageBook

    2.2%

    Held 5th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.3 points.

  6. 6.Truescope

    1.2%

    Held 6th. 1.4K estimated branded searches, +29.8% vs prior month. Share +0.2 points.

  7. 7.Meltwater

    0.67%

    Held 7th. 730 estimated branded searches, -17% vs prior month. Share -0.2 points.

  8. 8.Cision

    0.19%

    Held 8th. 210 estimated branded searches, +23.5% vs prior month. Share 0 points.

Compare popularity between Muck Rack and its closest rivals

Every comparison with Muck Rack

28 comparisons

How has branded search demand for Muck Rack changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Muck Rack worldwide held steady at 40.5K.
  • Across the 12 months ending September 2026, Muck Rack’s share of searches among earned media measurement platforms worldwide increased from 32.6% to 37%.
  • Across the 12 months ending September 2026, Muck Rack’s share of searches among earned media measurement platforms worldwide peaked at 41.1% in August 2026 and was lowest at 29.2% in November 2025.

How did search popularity change for earned media measurement platforms worldwide in September 2026?

6 changes

  1. In September 2026, Onclusive overtook Signal AI to rank 3rd among earned media measurement platforms worldwide, with 7.5% of the searches.

  2. In September 2026, Brandwatch gained share of searches among earned media measurement platforms worldwide, from 41.1% to 45.2%.

  3. In September 2026, Muck Rack lost share of searches among earned media measurement platforms worldwide, from 41.1% to 37%.

  4. In September 2026, Signal AI lost share of searches among earned media measurement platforms worldwide, from 8.2% to 6%.

  5. Estimated monthly branded searches for Truescope worldwide rose 28.6% over 12 measured months, from 1.1K to 1.4K in September 2026.

  6. Estimated monthly branded searches for Cision worldwide fell 34.4% over 12 measured months, from 320 to 210 in September 2026.

How are Muck Rack’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Muck Rack’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • muck rack
  • muck rack pr

Do you work for Muck Rack? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Muck Rack compete?

Muck Rack is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Media monitoring and social listening tools3rd of 1316.1%Show ranking
Press release distribution platforms1st of 1034.9%Show ranking
Earned media measurement platforms2nd of 837%Shown above
Digital PR outreach platforms1st of 760%Show ranking
Creator with pink hair and a pink jacket

Is Muck Rack your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free