BuzzStream vs Muck Rack:Which is more popular by branded search?
In August 2026, Muck Rack had more branded searches than BuzzStream among digital PR outreach platforms worldwide. Muck Rack was estimated to have 40.7K branded searches compared to BuzzStream’s 3.6K, and held an 86% Share of Search versus BuzzStream’s 7.7%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Follow BuzzStream vs Muck Rack and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, BuzzStream or Muck Rack?
Compare tools for finding journalists and publishers, managing pitches, and earning coverage. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Muck Rack, BuzzStream. The figures are in the table below the chart.
View monthly share of search table
| Month | Muck Rack | BuzzStream | Pitchbox | Respona | JustReachOut |
|---|---|---|---|---|---|
| Oct 2025 | 83.1% | 9% | 4.3% | 2.8% | 0.84% |
| Nov 2025 | 80.8% | 10.7% | 4.2% | 3.3% | 0.97% |
| Dec 2025 | 83.2% | 9.1% | 4.3% | 2.6% | 0.85% |
| Jan 2026 | 82.9% | 10% | 4.2% | 2.1% | 0.83% |
| Feb 2026 | 85% | 7.7% | 3.6% | 2.9% | 0.85% |
| Mar 2026 | 81.5% | 10.8% | 3.5% | 3.3% | 0.82% |
| Apr 2026 | 85.1% | 7.6% | 3.6% | 2.8% | 0.88% |
| May 2026 | 84.3% | 9.2% | 2.9% | 2.8% | 0.7% |
| Jun 2026 | 80.2% | 13.1% | 2.9% | 3.3% | 0.53% |
| Jul 2026 | 81.7% | 10.9% | 2.8% | 4% | 0.54% |
| Aug 2026 | 86% | 7.7% | 2.9% | 2.9% | 0.57% |
| Sep 2026 | — | — | — | — | — |
How has the BuzzStream and Muck Rack comparison changed over the last 12 months?
3 findings
- Muck Rack was ahead of BuzzStream in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BuzzStream’s estimated Share of Search among digital PR outreach platforms worldwide moved from 9% to 7.7%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
- Across the 11 months ending August 2026, Muck Rack’s estimated Share of Search among digital PR outreach platforms worldwide moved from 83.1% to 86%, and its estimated monthly branded searches held steady at 40.7K.
How did search popularity change for digital PR outreach platforms worldwide in August 2026?
2 changes
In August 2026, Muck Rack gained estimated Share of Search among digital PR outreach platforms worldwide, from 81.7% to 86%.
In August 2026, BuzzStream lost estimated Share of Search among digital PR outreach platforms worldwide, from 10.9% to 7.7%.
How each brand is measured
Brandwave collects information about searches that people make online using BuzzStream’s and Muck Rack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BuzzStream
2 branded search terms
- buzzstream
- buzzstream.com
Muck Rack
3 branded search terms
- muck rack
- muck rack pr
- muckrack.com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.